Everyone thinks that a compelling brand story, written direct from your very soul, will be enough to convert readers into buyers
While yep, you need that soul splattered all over your website – especially on your About page – you also need something so deliciously enticing, it leads your reader from “ooh, I wonder who this person is” to “oh heck yes, I must have her in my life”.
And you can’t do that with brand storytelling alone.
Your About page is the greatest opportunity you have to convert your reader into your brand lover-lover. Use it well.
“I was not even remotely kidding when I said I was up for all kinds of alternatives to writing my About page. It is EXCRUCIATING.
This template is SO ridiculously good. If I still hate my About page after using this, I should probably think about a career change. Maybe to professional stand-in-liner or dog food taster. Anything where I don’t need an About page.”
Miranda Packer – Word Wizard at Word Bird Copy
If you’ve got a whole lot of backstory and no real concept of how to bring it together for your website – this is for you.
It’s a step-by-step workbook with visual guide and accompanying simple documentation to walk you through taking all that story and heart and turning it into something that’ll read well, be easily scannable, and move your ideal client through to the next point of the journey.
BONUS: if you ever get stuck, you can use the copy formulas I’ve suggested for each section of the page.
The Crisp Copy About Page structure package includes:
✔️ 40 + pages of step-by-step workbook questions and prompts with details of what goes where
✔️ A visual guide to About page copy layout
(easy as pie to follow)
✔️ Copy formulas for each step of the process
(so you can fill in the blanks) AND
✔️ Real life About page examples (from real life people) to use as inspiration
WHO DOESN’T LOVE A FREE UPGRADE?
Because this template is the same one we use in the Crisp Copy Class, every year it gets an upgrade. Yep, the tens of thousands of dollars I spend on my own knowledge development gets blended up in my mint green SMEG and ladled onto the top of all my downloadables like freshly whipped cream.
Every time I upgrade the package, add another real life example, or stack on some extra bonuses, you’ll get an email to let you know.
“It definitely makes sense and having the supporting visual makes the difference for me.”
WHY LEARN FROM ME?
I’m not just bossy, I’m the boss. The bacon-bringer, the buck-stops-here-girl. I completely understand the paramount importance of your words making bank. Because I don’t get up every morning, have my false eyelashes on fleek, and have someone give me a blow-dry before waltzing into my writing space coffee in hand.
I’m a working copywriter and copy coach who in 6 short years has dragged my brand from barely-born to charging out at one of the highest hourly rates for freelance copywriters in Australia. I started with $0 and a borrowed laptop and now I’m invited to speak all over the globe about copy and branding, sales and structure, entrepreneurship and sometimes musical theatre. (Actually, that last point is untrue, I just throw in references for fun.)
My words did that.
Fairly quickly, I found an uncanny knack to teach other people how to make theirs do the same. I’m a natural Mentor/Teacher. Can’t help myself. Instead of keeping it all for my intensive clients, in 2018 I launched a brand new online copywriting class – keeping costs lower than 1:1 training or outsourcing – for those on a budget while still maintaining a ripper level of expert advice and training. And it was the first in Australia to be created solely for women in business and give weekly, individual feedback to every course participant.
I’m Jay Crisp Crow, proud owner of a funny name, Mother to 3 game-changing people, lover of a Viking, and dedicated, life-long word nerd who just adores seeing someone else nail it.
I’ve written website copy, email copy, launch copy, Sales copy, landing pages, advertising copy, more About pages and biographies you can poke a stick at, socials, awards, grants, policy and procedures, headlines, hooks, eBooks and guides, influencer and stockist letters, magazine articles, blogs, reviews, and even wedding vows. You’d be hard pressed to find anything I haven’t written, though I now focus on email and website copy (my specialities are Sales and About pages) and teaching other women how.
My Copy Chops
Or something. I dunno. According to my computer, I wrote over a million words of bank-making copy for clients just in the past 12 months. I much prefer working with words.
Copy Projects Completed
Again, according to my Xero this is an actual number. I don’t remember how I calculated before that. With some sticks, pieces of paper, a napkin or two, and tears at the bookkeeper, no doubt. In any case, this is the number of invoices I’ve sent. And someone’s paid. Bonus.
Copy MENTORING Clients
As I am a born bossy-pants, a year after I launched my copywriting business I began to coach other women how to DIY, but without the clunk. Through my newly launched Blogging group and in 1:1 intensives, I’ve improved the writing of this many businesswomen directly. Who knows how many more just because I am noisy on the socials? #lovingmyselfsick
Of this copywriting bundle and my others, all to women who need access to excellent advice without remortgaging the house.