Why is it so tough?

It’s not as if anyone else knows your history better than you but you can’t seem to like one word you write. 

And perhaps you’ve tried outsourcing your About page and it sounded just like everyone else’s – and not at all like your story. 

Wouldn’t it be lovely if someone would just hold your hand and helped you uncover all the parts of the backstory you should be sharing?

Instead, you’ve spent hours staring at a blinking cursor and a white screen, only not to write a darn thing.

Or you have an About page that’s functional but doesn’t resemble anything like an engaging piece of copy.

Or your About copy is full of ‘brand storytelling’, because some online guru said it should be, and doesn’t actually involve any direction for your reader – hence no conversion. 

*insert hair pulling from you and yawning from your reader*

The All About About Page Copywriting Course is

a brand new, step-by-step, online, self-paced course

to help you nail your About page copy

I’ll teach you to write your own About page

  • in 7 easy-to-follow modules
  • while learning copywriting principles
  • harnessing the power of brand storytelling
  • increasing your conversion
  • and letting your readers fall a bit in love with you

All without having to spend thousands on a professional copywriter or go DIY insane

Why is this course perfect for you?

Not everyone’s ready to bring on a quality copywriter to their project.

Maybe you’re bootstrapping and borrowing and breaking ground and building a startup and you can’t yet afford to outsource the lot to a copywriter who has proven her chops. Or you’ve been burned – spent a bit of money and hired someone who’s delivered copy that doesn’t sound at all like you and misses the very essence of your story.

It’s for you this course exists.

So you can plug your power cord into my brain and get stuck into my secrets.

I’ll guide you through getting out of your own way, give you tips on how to fake it ‘till you feel it,

and help you turn your back story into a persuasive piece of copy.

“…is there anything about copywriting she doesn’t know?

I don’t think so!”

Kristy Morton – WordPress Guru and SEO Expert


I’m Jay Crisp Crow

– a certified Word Nerd.

For 13 years I squandered my writing studies working in communications roles for private schools.

A couple of years ago I had an epiphany and took my own gig on the road – surprising myself by quickly becoming a multi-award winning business woman.

About page copy is my forte.

I write more About pages for clients than any other single piece of copy. And yet, as I was happily and successfully writing tens of thousands of words of About copy for other people – in their own voice and with astounding appreciation from my clients – I was quietly ashamed of my own.

To the tune of 174 revisions.

I knew the rules, I understood the principles, I excelled at mining the glimmering gold from a story even its owner thought sterile – why did I find it so tough to write my own?

I think we’re often too close to our own brilliance to recognise the shimmer.

Which is why I believe

no one should write their About page alone.

What’s included in this course?

Why you should stop thinking your About page is a story all about you

Copywriting basics and why content creation isn’t copywriting

Creation of a Crisp Copy Collective, Brand Voice, and Brand Statements

Ideal Clients and Brand Advocates – who are you talking to?

How to stop panicking and start banging out a first draft

Undeniably the most difficult process and why it’s also the most important

How to structure your About page like a conversion boss

Investment $295 AUD (inc. GST if in Australia)

Includes 10 lessons, video tutorials

and 8 downloadable PDF worksheets

all bundled in an easy to access, self-paced online course

that’s available as long as this course exists


“Working with Jay Crisp Crow on my website copy has pushed me to get clear on my message and show up authentically in a way no other business-related training has.

If you are wanting to pack a punch with the words you use to describe what you do, and finally sort your website copy and structure out, then I highly recommend working with her.”

Emma Turton – Medical Intuitive 

Including 10 lessons, instructional videos, and 8 downloadable PDF worksheets

“My website is brand new and I had never written an About Me page before. I was time poor and money poor and working towards a deadline. I knew nothing about writing for business and was feeling really lost!

As I worked through Jay’s course I felt really inspired by the content and found that it actually gave me ideas and inspiration for more than just the about me page! It really got those brain juices flowing!

As a working Mum, I really liked that the course was available in different formats and I switched between watching the videos and reading the content depending on my environment. Also, Jay gives you a structure to the About Me page which was really helpful.

I think that doing the course made me complete my about me page more efficiently and I learnt new skills along the way. I learnt about copywriting as an art form and about structure and I now have my 10 brand words to guide me in my other writing projects.

I feel really proud of myself that I was able to write my own about me page and when I read it, it really feels like me more than anything else I have written before.”

Sam Dhu – Counsellor and Accredited Mental Health Social Worker

Take as little or as long as you like

Let each module soak in or

bang this baby out in 10 hours!

(Perhaps not all in one session, though…)


“After implementing most of what we talked about I can already see the difference and have had great feedback about the before/ after.”

Lynette Delane – Microsoft Productivity Coach and Systems Expert

It’s not that you can’t write.

It’s simply you can’t seem to get out of your own way to get started

or make your About page copy actually DO something. 

Got questions?

My head hurts...

I know, lovely. That’s why I wrote this course.

Take your time or set aside a weekend and do the darn thing. It doesn’t matter if you’ve written your About page seventeen times already or are still staring at a blank screen, let’s break it down and start again.

It’s step-by-step with lots of prep work before we get to the tough writing/editing part, so you’ll be well prepared with a trusty copywriting toolbox. Promise.

There's so much info online for people writing their own copy. Can't I just follow all that advice?

Heck, yes!

How’s that going for you so far?

I wrote over a million words of converting copy last year and the one page I write more than any other – yep, you guessed it, About pages.

This course gives you a step-by-step guide to follow. You could have the whole shebang wrapped up in as little as 6 hours if you knuckle down and do the work. And you’ll never have to worry about having a non-converting, icky About page again.

I just don't have the time!

Great! Outsource!

Email me and I’ll write this thing for you.

But, if you want to learn copywriting practices you can use on every page of your website along with paying a fraction of the price for getting a professional to do it for you, this is a very sweet option, my friend!

I've changed my mind. Can I get a refund?

Listen, don’t do that to yourself.

Don’t be one of those people that signs up for things only to bail on themselves.

Let’s tackle this thing. Do the work. Implement the advice. You’re thinking of signing up for this because you are so darn sick of your About page copy being the same as your competitors, boring as heck, or feeling totally inauthentic. Or, like, not in existence.

So – officially: refunds for change of mind will not be given. However, if your world implodes sometime between the day you purchase this course and 14 days afterwards we can work something out. If you request to cancel your course in writing to accounts@crispcrow.com.au within 14 days of purchasing this course with a valid reason for your request we will reply by email within 2 business days to inform you if a refund has been approved. Once approved, an electronic refund will be issued within 14 working days from the date of approval.

Refund requests after the 14 day period will not be approved under any circumstances and at all times we will abide by the Australian Consumer Law in relation to any guarantees for our Services.

But... I'm a terrible writer.

That’s why I’ve broken down this course for you with advice on structure, writing processes, editing, and storytelling.

It’s your story.

Why aren’t you the best person to tell it?


It’s time to get your story told.

Get on the 2019 Crisp Copy Class waitlist.

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