Do you know what? I suck at PR. I suck so hard at it I don’t even do it for myself. This press release below? I outsourced it to my dear friend (and past student) Anna from CreativeIQ. Then, I gave it to my VA Dorothy from Dorothy K to make some noise about.
I wasn’t even going to go attend the Ausmumpreneur Awards.
It was the third year I’d been nominated and the third year I thought, “I don’t really…fit”. I wasn’t a million dollar business. I didn’t have staff. I’d only just started to dig us out of living just above the poverty line. And I wasn’t sure I was a Mumpreneur, a decent Mum some days, or an entrepreneur at all. And it was in Melbourne. And what would I wear? And who would I talk to? And TWO DAYS of conference?! Could my raging introvert cope?
And all those other reasons I’m sure you’ve told yourself you shouldn’t try for something too.
But then my husband said to me, “If this is a financial decision, think of it like this: if you go, and pick up just one client, that’s your airfare and accommodation paid for.”
I thought, “Hmmmmm”.
Then my business mate said, “If you’ve been nominated three years in a row, your people obviously want you to go, perhaps you should respect that”.
I thought, “Hmmmmmmm”.
My daughter said, “I reckon you could win that, Mum”.
I thought, “What if I could?”
So, I entered and am off to Melbourne to pitch to a panel of judges and answer their questions with (hopefully) statements that are carefully considered and make some semblance of sense. Thanks to my team, I have a fully functioning press release that I’ll share with you below.
Because darn, it’s good.
‘Parkerville Mother of 3, Jay Crisp Crow, has been selected as a finalist for the 2018 AusMumpreneur Awards representing WA in the Business Excellence category.
The AusMumpreneur Awards, presented by The AusMumpreneur Network, celebrate and recognise Australian mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.
Dissatisfied with her career prospects, and believing she was capable of creating something tailored to her family and abilities, Jay devised a five-year plan to build a business that could generate enough income to allow her to leave her school hours job. Within 18-months, business had sky-rocketed and she took the leap early and left her safe (but limited) job and officially became a business owner.
Jay somewhat surprised herself by becoming a multi award-winning copywriter, editor, and copy coach working with brands and business people around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.
As someone who had no previous business experience and has very much learnt on the run, Jay is delighted to have made it as a finalist in the AusMumpreneur Awards.
“This was my third year nominated but the first year I submitted an application for the awards. I felt ready. Being a finalist has affirmed to me that not only what I do for my clients is valuable, but I’m building a sustainable business built on smart strategy. Investing in expert advice and support has really made the difference to creating a blossoming business.”
Business is not easy and Crisp Copy has not always been a smooth ride – Jay has battled with the juggle of business and family, copycats, and creating a business structure around a long-term chronic illness. But overcoming challenges have allowed Jay to embrace opportunities and experience greater success. Asides from delivering brilliant results for clients and creating a consistent income stream, one of Jay’s greatest successes has come from recognising the opportunity to leverage her natural skills as a teacher and sharing her knowledge and experience with other copywriters and business owners to allow them to elevate the quality of their own communications.
After all, the world needs more delicious words.
It can be challenging to run a successful business whilst raising a family and Jay gives this advice for others thinking about starting their own enterprise,
“Know your values (and your family’s values) and stick to them like honey sticks to toast. Always, always check in with yourself and whether what you’re doing aligns with them – when there’s a mismatch, that’s when you can end up in the wrong place. You need to pivot early and try something different.”
The winners of the 2018 AusMumpreneur Awards will be announced at a glamorous Awards dinner at White Night Receptions in Melbourne on Friday 31 August, after Jay gets the opportunity to pitch her business to a panel of 3 independent judges.’
What’ll happen next? Will I win? Will I freak out at the live judging? Will I ever find the iron knickers I’ve shoved in the back of the underwear drawer so I can wear the dress I’ve purchased especially for the occasion?
Jay Crisp Crow
Yep, really my name
Jay Crisp Crow
Yep, really my name
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