Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...
If only I had a dollar for every time someone asked to pick my brain… I’d be able to take at least a month off. So, here’s a collection of my favourite digital things. Website themes, content resources, hosting, legals… all the good things that make your business look...
Do you think you might be a cruddy copywriter? If you’re secretly thinking, ‘yep’, it’s likely because of these 2 things: Because you are a cruddy copywriter. Or is it because that copywriter is all over Facebook celebrating their pants off and painting the town red...
I attended a seminar about money last year, and yet I just learned something that totally relates to writing your own copy. The subconscious mind keeps us safe – that’s its job. It keeps our heart beating and our lungs filling up with air and a bit of our brain...
Copywriting – I’m good at it, and it’s been good to me. It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain. In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become...
