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What Is SEO Copywriting?

What Is SEO Copywriting?

Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....

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Why I Can’t Meet You For A Quick Business Coffee

Why I Can’t Meet You For A Quick Business Coffee

I am roaring through my inbox (still haven’t taken the time to set up the email filters like my business coach has taught me to), trying to maximise my writing time while handling incoming emails, upgrading my proposal document, and carefully scheduling every moment...

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What Is Search Engine Optimization?

What Is Search Engine Optimization?

Search Engine Optimization = SEO. If you’ve been on the internet in the past decade, you’ve probably heard the term, at least in passing. And it sounds pretty spiffy. I mean, just say it out loud – Search Engine Optimization. I feel like that’s the sort of thing that...

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What Is A Blog? (And Does My Business Need One?)

What Is A Blog? (And Does My Business Need One?)

So, what is a blog? You’ve probably heard the term, unless you live in a sub-region of… no, hang on, they have internet too. People talk about blogging, or they might reference their favourite blogs, or they might start talking about starting a blog. If...

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Don’t Use Punctuation To Do A Word’s Job

Don’t Use Punctuation To Do A Word’s Job

If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – AOK to exclamation mark the heck out of your content in a...

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Website Sliders? Hate ‘Em. Here’s Why

Website Sliders? Hate ‘Em. Here’s Why

It seemed like a good idea at the time. Like that time in the ‘80s when all the girls were sporting legwarmers (as a fashion item, not a tendon aide) until the whole world seemed to turn banana-yellow and popsicle-pink. Please stop, it hurts my eyes. It’s pretty much...

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What Does Above The Fold Mean?

What Does Above The Fold Mean?

If you’re planning to launch a smashing new website, you might have heard this term bandied about. The content that lives above the fold can make or break the conversion power of your website. Many people don’t know where the fold is, what’s meant to be above it, or...

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Website Headers Aren’t Just For Decoration

Website Headers Aren’t Just For Decoration

Oh, I'm just like you. I like the pretty ones. I like the white space and the watercolour edges and the curated... everything. But website headers? Those things are serious, my friend. Every single week I work with women on their copy who are either ignoring headers...

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Jay Crisp Crow + Crisp Copy

If you steal my words I'll
send my teenagers to your house
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