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Why I Delete My Hard-Earned Email Subscribers
Decluttering is the latest buzzword, and the whole world has jumped on the organising bandwagon. (Except for me; I refuse to give up that clothes-pile-on-corner-chair in my bedroom.) Decluttering promotes a sense of accomplishment, and the same applies to business....
What’s The Point Of Social Media Copy? (It’s Not Making Sales)
Social media copywriting. It’s just information sharing, right? Like chatting. Yes, but as they say in the classics, it’s all in the delivery. The interwebs is a place where you have the whole world at your fingertips. At the touch of a button (or maybe a few)...
Social Media Marketing Strategy – Why You Need One
Having an effective social media marketing strategy is an integral part of increasing the number of views your site receives, and growing your audienceIt may seem fairly straightforward, you just post a few things on Facebook or Twitter and people click on the...
How To Ask For A Testimonial (And Make It Easy For People To Say Yes)
Do you cringe at asking for a testimonial? What about if I asked you to write me one? Did you just shrivel up inside? That’s just how your clients and customers feel when you ask them to pen you a para or two. Unless they’re word-nerd-birds like yours truly, writing a...
Why Content Writing Isn’t Copywriting (But How To Blend Them Brilliantly)
You’ve heard them being bandied around, these two terms. Copywriting here, content writing there… but do you know the difference between them? Maybe it’s one of those things you ‘should’ know, so you’re too embarrassed to ask. Or maybe you just assume they’re exactly...
Why And How To Communicate With Newsletter Subscribers (So They Don’t Yawn Or Delete)
In this day and age, there’s probably a million ways to talk to your clients, so you’re probably wondering: “Jay, what’s so special about an email list? Why can’t I just use social media? Word of mouth is working for me A-OK, I don’t need to bend over backwards...
What Is SEO Copywriting?
Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....
Why I Can’t Meet You For A Quick Business Coffee
I am roaring through my inbox (still haven’t taken the time to set up the email filters like my business coach has taught me to), trying to maximise my writing time while handling incoming emails, upgrading my proposal document, and carefully scheduling every moment...
What Is Search Engine Optimization?
Search Engine Optimization = SEO. If you’ve been on the internet in the past decade, you’ve probably heard the term, at least in passing. And it sounds pretty spiffy. I mean, just say it out loud – Search Engine Optimization. I feel like that’s the sort of thing that...
What Is A Blog? (And Does My Business Need One?)
So, what is a blog? You’ve probably heard the term, unless you live in a sub-region of… no, hang on, they have internet too. People talk about blogging, or they might reference their favourite blogs, or they might start talking about starting a blog. If...
Don’t Use Punctuation To Do A Word’s Job
If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – AOK to exclamation mark the heck out of your content in a...
Website Sliders? Hate ‘Em. Here’s Why
It seemed like a good idea at the time. Like that time in the ‘80s when all the girls were sporting legwarmers (as a fashion item, not a tendon aide) until the whole world seemed to turn banana-yellow and popsicle-pink. Please stop, it hurts my eyes. It’s pretty much...
What Does Above The Fold Mean?
If you’re planning to launch a smashing new website, you might have heard this term bandied about. The content that lives above the fold can make or break the conversion power of your website. Many people don’t know where the fold is, what’s meant to be above it, or...
What Happened When I Stopped Quote Shopping (And Started Paying Experts)
At the time of writing this blog, it had been six months since I finally quit my job (I eased out slowly, you can read about that here). Part of the Era Of Emancipation process was upping the ante on my business. Safe to say, until the point I dropped employment to...
Website Headers Aren’t Just For Decoration
Oh, I'm just like you. I like the pretty ones. I like the white space and the watercolour edges and the curated... everything. But website headers? Those things are serious, my friend. Every single week I work with women on their copy who are either ignoring headers...
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Jay Crisp Crow + Crisp Copy
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