Slay At Social Media Copywriting

Slay At Social Media Copywriting

  Social media copywriting. It’s just information sharing, right? Like chatting. Yes, but as they say in the classics, it’s all in the delivery. The interwebs is a place where you have the whole world at your fingertips. At the touch of a button (or maybe a few) you...
Social Media Marketing Strategy – Why You Need One

Social Media Marketing Strategy – Why You Need One

Having an effective social media marketing strategy is an integral part of increasing the number of views your site receives, and growing your audience It may seem fairly straightforward, you just post a few things on Facebook or Twitter and people click on the links,...
Why Content Writing Isn’t Copywriting (But How To Blend Them Brilliantly)

Why Content Writing Isn’t Copywriting (But How To Blend Them Brilliantly)

You’ve heard them being bandied around, these two terms. Copywriting here, content writing there… but do you know the difference between them? Maybe it’s one of those things you ‘should’ know, so you’re too embarrassed to ask. Or maybe you just assume they’re exactly...
Why And How To Communicate With Newsletter Subscribers (So They Don’t Yawn Or Delete)

Why And How To Communicate With Newsletter Subscribers (So They Don’t Yawn Or Delete)

In this day and age, there’s probably a million ways to talk to your clients, so you’re probably wondering: “Jay, what’s so special about an email list? Why can’t I just use social media? Word of mouth is working for me A-OK, I don’t need to bend over backwards...
Don’t Use Punctuation To Do A Word’s Job

Don’t Use Punctuation To Do A Word’s Job

If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – A-OK to exclamation mark the heck out of your content in a...

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