Stop writing

snore-worthy stuff

The business world has enough boring copy

the Crisp Copy Class

2018 round SOLD OUT!

Part training. Part community. Evergreen access.

a community of women in business wanting to write better to sell all their things

All The Brain Picking

Because if I had a dollar every time someone asked to pick my brain I’d be in the Maldives right now, sipping something boozy and chatting to y’all on Instagram. Now, you can rock up and pick my copy brain any ol’ time you like.
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Live Copy Hacking

Want to watch me strip back your copy and rebuild it? Bring tissues. Live copy hacking will be available for all Crisp Copy Class members and you won’t even have to pay my $285 per hour rate. Sweet.

Masterclasses and Mavenry

When you’re not learning from my ragingly amazing panel of experts, you’ll be sitting down to participate in collaborative classes with me. Done over Zoom, they’ll be recorded for folks who can’t come live and you’ll have loads of opportunities to ask questions.

Ridiculously Clever Experts

Every month I’ll show up with the cleverest clever clogs I can wrangle onto Zoom. These are experts in their field; from content marketing to website design, from SEO to social media. All sessions recorded for catch-up viewing.

Copywriting 101

At the end of the training you can pretty much launch as a copywriter. OK, not your long-term #lifegoal? No worries – what you’ll learn about messaging, copywriting, content creation, and brand voice will mean you never have to worry your copy is dreadful again. From emails to socials, you’re good to write.

Connections & Accountability

You’ll meet women from all over the place who, just like you, are looking to stand out in their industry, nail their messaging, be front of mind in their field, and build a beautiful business presence. That’s gold.

SAFE Copy is so 2016

If I can go to your website and read exactly the same fluff as on your competitors’, why would I invest in you?

If I get your emails and they literally have my eyes glazing over and a little bit of drool starting to threaten my keyboard, why would I keep wanting to read your stuff?

If I have to watch one more video of your cat on your Facebook account because you can’t bloody think of what to write… oh… hang on. I quite like the cat videos. You can keep them.

But let’s save you from the blinking cursor of death and not bore your audience to death at the same time. OK?

“…is there anything she doesn’t know about copywriting? I don’t think so…”

Kristy Morton – WordPress and SEO Guru

Why up your copy chops?

Paying attention to your copy can do some incredible things for your business growth.

I know how gutsy you have to be to play ball with the big girls in the online world. There’s so much noise. And you want everyone to like you.

Playing safe (and writing stuff that’s middle of the road) makes no one feel special. You don’t help your readers self-weed, and you don’t make your ideal client feel like they’ve finally found you.

I know you are really good at your ‘thing’ and you wish you didn’t have to know how to be an entire marketing agency just to get it out there. I get it. You’d just like to be paid while you work in your genius. Fantastic copy will help that happen. Plus, joining will literally cost you about the price of 2 choc-chip muffins per week. Only much better for your health. 

Get on the 2019 waitlist below

 

I’ve been overhauling my about page. Completing it is my main goal this week. The process has been amazing. I’ve been rethinking everything! Getting much clearer about my target and the message I want them to hear. All through my about page! I had no idea! Thanks Jay! Eva Puado

Live training. Evergreen access

Classes will be in session weekdays (you can weekend hustle together too, if ya like!) in our private Facebook group with resources available in a private membership section on my website

All guest experts and classes will be uploaded into a members-only platform and available for revisiting for the life of your access

You also get discounted 1:1 copy coaching and live workshops with me

The Plan

Module 1

Brand That Baby

Brand Copy Foundations

Word Bank, Brand Statements, Benefits Statements, Ideal Client, Messaging, Brand Voice, Copy Style Guide

All About About Page

The story that brings you to this point? That’s important stuff. Give it purpose and get it working for you. (We start here coz it’s hard and I believe in eating your broccoli first!)

Module 2

Writing Process

How to get the info out of your brain and onto the screen

Edit Like A Pro

Savagely

Structure Like A Boss

User Experience, Page Structure for various website pages

Bringing It Home Page

Crack the whip of your Home page and ensure it’s doing its job. You have 8 seconds. Make it happen

 

Module 3

Sell, Sell, Sell

Write your Services/Work With Me page

Snazzy Services Page

All roads lead to Rome and this is the place to get persuasive

Sales Pages That Sell Stuff

Learn my no-brainer template for short and long form Sales pages and write your own

 

 

Module 4

SEO

Incorporate keywords into your copy naturally so your reader AND the Google Gods lap up your stuff

Small Copy

Tiny bits of copy that pack a punch and get people eager to click the ‘buy’ button. Here’s how to write them, where to put them, and how to make them convert your readers to buyers

Module 5

Flipping Fab Funnels 

Free Stuff

How to write a fabulous free thing and get people to need it. Make the fair trade of value-packed amazingness and their precious email a happy swap

Luscious Landing Pages 

Create a landing page that gets people to click all the buttons

 

 

 

 

Module 6

Email Newsletters

Because you are competing with a lot of noise on Facebook, but if you’re invited into someone’s inbox, you’d better do a good job once you’re there

How to write and structure converting emails that make each of your individual readers feel like you’re writing directly to them

 

Extra, Extra!

Free downloadables including structures and visual maps

Every month a new expert to teach basics of one of the topics. Every other fortnight will be Jay in a class/collaborative class where you get to participate, ask questions, get immediate feedback

Ask all your questions in the group about scripts, CTAs, user experience, breaking the copy rules, content marketing, social media copy, repurposing, blogging, and more

Andrea was only 6 weeks into the class when she already spotted some seriously sweet results:

 

“Just wanted to say thanks for your lesson about writing style and passive voice. I sent out an email yesterday about an event and used direct language, getting rid of the ‘just’ word etc.

The response had been bigger than any response I have had before and I have increased ticket sales by 50%!

I’m certain it is largely due to my new and improved copywriting. Thank you!”

Andrea Fallon

Owner, Wholehearted Family Health

Who is this word nerd?

I’m not just bossy, I’m the boss. The bacon-bringer, the buck-stops-here-girl. I completely understand the paramount importance of your words making bank. Because I don’t get up every morning, have my false eyelashes on fleek, and have someone give me a blow-dry before waltzing into my writing space coffee in hand. And I’m not saying I’m a better copywriter than anyone else, but in 3 short years I’ve dragged my brand up from barely born to charging out at one of the highest hourly rates for copywriters in Australia.

My words did that. 

Fairly quickly, I found an uncanny knack to teach other people how to make theirs do the same thing. Instead of keeping it all for my intensive clients, in 2018 I launched two new online communities – one for blogging and one for copy – keeping costs low for those on a budget while still maintaining a ripper level of expert advice and training.

I’m Jay Crisp Crow, proud owner of a funny name, Mother to 3 game-changing people, lover of a Viking, and dedicated, life-long word nerd who just adores seeing someone else nail it.

You can find out more about me at Crisp Copy and soak up the All-Jay-All-Day show at Crisp Crow.

Words written

Or something. I dunno. According to my computer, I wrote over a million words of bank-making copy for clients just in the past 12 months. Numbers aren’t really my thing.

Copy projects completed

Again, according to my Xero this is an actual number. I don’t remember how I calculated before that. With some sticks, pieces of paper, a napkin or two, and tears at the bookkeeper, no doubt. In any case, this is the number of invoices I’ve sent. And someone’s paid. Bonus.

Copy coaching clients

As I am a born bossy-pants, a year after I launched my copywriting business I began to coach other women how to DIY, but without the clunk. Through my newly launched Blogging group and in 1:1 intensives, I’ve improved the writing of this many businesswomen directly. Who knows how many more just because I am noisy on the socials? #lovingmyselfsick

Piercings (not telling where)

Because: #random

* all women in business including new copywriters, marketing mavens, and VAs are welcome

Yep, you who reads every single one of my emails from top to bottom and then borrows all my templates but never reaches out for help.

Just join in. I am a word nerd like you. And I don’t bite.

What’s the damage?

Get on the waitlist to be first to find out about the 2019 pricing and get early access

THE CLASS BELL GOES AGAIN IN 2019 AND THERE ARE ONLY 35 DESKS AVAILABLE EACH ROUND

Quiet in the peanut gallery!

You'll never hear that in my classroom. You can play on social media, make spitballs (as long as you write a blog about it afterwards), and be as loud as you like. Feet on desks? No problem.

I've always wanted to write ever since I can remember. I daydream about what my book cover is going to look like and the title. Then I realised I had to write the thing. I started blogging as a warm-up. Then I realised there is an art to it. And you need support. You need a structure. Getting all those amazing insights out of your head and onto the page is a process. I have a lot to say and the Crisp Copy Blogging Group has given me the space and the feedback to craft my writing and my voice. Feedback is honest.

There’s not only mastermind Jay, there are so many other amazing masterminds in the group that help, support and cheer you on. It’s more than that the Master classes are brilliant and incredibly helpful.

I’ve found consistency in my writing and in my blogging which is so necessary if you want have your voice heard in this very noisy world. So recommend. Just do it.

Tracy O'Meara Smith

Emflowerment Expert, Silverdale Natural Therapy

I've been following Jay and Crisp Copy for 3 years now, I've learned so much about how to write copy, blogs and newsletters, but what I still struggled with was setting aside time to write and then actually uploading and publishing the blog after it had sat in my drafts folder for a few months.

The Crisp Copy Blogging Group gave me the accountability I needed with Jay reminding us (Every. Single. Week.) to commit to writing something, anything and sharing it with the group.

While I politely ignored the first few reminders (sorry Jay), eventually I started to feel more excited about publishing and quickly finished a couple off and put them out into the world.

The Crisp Copy Blogging Group is great for anyone who knows they want to blog, has most of the tools and techniques in their saddle bag and just needs a gentle hand/ push/ kick up the a$$ to crisp up their copy and get it seen.

Lynette Delane

Tech Translator, Kits and Bits

Trying to find good marketing help in free FB groups filled with amazing, but often also confused, small business owners is like... well, it’s hard. Especially when it comes to blogging. Blogging isn’t a one part process nor can someone inspire you out of “blank page syndrome” in a one helpful comment or copy/paste of a direct link.

Enter Jay.

After being enticed to join The Crisp Copy Blogging Group post Blogathon (I thought there’d be snacks) I’ve received TONS of resources, monthly calls on topics I would’ve paid to learn about in the past, weekly accountability, answered questions as well as encouragement and feedback from other members (which is actually priceless). Now I couldn’t avoid blogging if I tried! And trust me, I have tried.

This group has got to be the next best thing to outsourcing - which isn’t something I personally want to do with my blogs. You get an education that sets you up long-term as well as water cooler chats, which aren’t something you get when working from home, to snap you out of your blogging funks. No more wondering what to write or when or wandering around in circles when you get stuck!

Kristi Lees

Health Detective, Kristi Lees

Get your bum on my seat

get on the waitlist

Extra points if you have a dog. Or a chicken. Hate classrooms that won’t allow pets.

How much time will this take?
So, you noticed the price wasn’t $285 per hour, right? That’s because there’s some work needed from your end. Anything good either needs time or money invested in it – this is an affordable course because it requires you to dig in at least twice a week and put aside a couple of hours to do the work.

You’ll have 3 months of access to the Masterclasses, recordings, and the downloads after the 6-month program is over, though, so you can go back during that time and catch up.

There's so much info online for people writing their own copy. Can't I just follow all that advice?
Heck, yes!

How’s that going for you so far?

I wrote over a million words of converting copy last year and people pay me just under $4000 to do this training with me 1:1.

This membership course gives you step-by-step guides to follow, access to me and my experty friends. You do need to do some work but you’ll learn this stuff once and implement it forever more – from writing your own Sales page to always knowing what to write on social media.

Who exactly am I learning from?
Approximately once a fortnight we’ll have some kind of class – a monthly Masterclass with an outside expert – SEO, content marketing, email marketing etc. Every other fortnight will be class with me.
I just don't have the time!
Great! Outsource!

Email me and I’ll write your website, emails, socials copy – everything – for you.

But, if you want to learn copywriting practices you can use on every page of your website along with paying a fraction of the price of getting a professional to do it for you, this is a very sweet option, my friend!

But... I'm a bad writer!
1. Poppycock.

2. That’s why I’ve broken down these lessons for you with advice on structure, writing processes, editing, and storytelling.

3. See Point 1.

Don’t want to be a copywriter when you grow up? Goodo. This membership is aimed at smart women in business who want to improve their own copy, and marketing professionals, VAs, and newbie copywriters who want to get better results for their clients. You don’t need to be Tolstoy to kill it.

When will the live classes be?
Aughh! Groups who sign you up and then run EVERY SINGLE LIVE CLASS AT 3am your time? I know, right?

OK, trying not to do that. Fundamentally, most of the waitlist is in Australia. So, for the first round, most classes will be scheduled between 9.30am – 2.00pm WA time. We might throw in a weeknight or weekend once in while, depending on the experts and their schedules.

Yes, you can always join from across the world and watch back the recordings and I’m a night owl and will be in the group late into the evening, too.

I've changed my mind. Can I have a refund?
Listen, don’t do that to yourself.

Don’t be one of those people that signs up for things only to bail on themselves.

Let’s tackle this thing. Do the work. Implement the advice. You’re thinking of signing up for this because you are so darn sick of your copy being the same as your competitors, boring as heck, or feeling totally inauthentic. Or, like, not in existence.

So – officially: refunds for change of mind will not be given. However, if your world implodes sometime between the day you purchase this course and 14 days afterwards we can work something out. If you request to cancel your course in writing to accounts@crispcrow.com.au within 14 days of purchasing this course with a valid reason for your request we will reply by email within 2 business days to inform you if a refund has been approved. Once approved, an electronic refund will be issued within 14 working days from the date of approval.

Refund requests after the 14 day period will not be approved under any circumstances and at all times we will abide by the Australian Consumer Law in relation to any guarantees for our Services. You can read all my T&Cs here.

I'd rather work with you 1:1
Fantastic, I have something for that. It’s by application only. Check our the options here.

Get on the 2019 Crisp Copy Class waitlist.

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