WRITE YOUR OWN
money-making, bank-taking, belief-shaking copy
“…best business investment I’ve ever made…”
writing is a doing word
And as much as us high-priced copywriters would love to have you believe, it’s not magic, alchemy, or goddess-given talent.
It’s part creative, part knowing what copy to put where, and part confidence.
Which is all learnable.
(and I’m going to teach you!)
Spend 3 months with me and join the Crisp Copy Class
Part copywriting course | Part community | All class
Not just another Mastermind, the CCC is the spot to conquer new converting copy skills, write your Sales pages, master your About page, learn about SEO, structure, and style, and nail how to write converting copy (words that sell stuff). If you’re a woman in business who is ready to up her copy chops, the Crisp Copy Class is for you.
You already have the words.
You just need some crisp copy confidence.
Enrolments open now, class starts February 24th.
The truth is you could be writing words that sell
Even if you’re scared of the blinking cursor of death, your Year 10 Lit teacher told you not to consider ever writing again, or you currently have website shame. Even if you’ve been putting it off for forever and you think you don’t have time. Even if you’re scared. Especially if you’re scared.
You already know amazing, converting copywriting will blast your business growth into the stratosphere.
Here’s something you didn’t know – you already have all the words inside your head that can make magic happen
And you’re ready to write with confidence. Be brave. And publish with full expectation to make bank. You just need the Crisp Copy Class.
Here’s what the Crisp Copy Class Delivers
Jay's Copy Brain
Because if I had a dollar every time someone asked to pick my brain I’d be in the Maldives right now, sipping something boozy and chatting to y’all on Instagram. Now, you can rock up and pick my copy brain any ol’ time you like. This isn’t ‘download my PDFs and off you pop’, what makes the CCC the best copywriting course online is the Jay to You ratio. On tap.
Live Copy Reviews
Is there any other copywriting course online that offers individual feedback? This one does. Want to watch me strip back your copy and rebuild it? Bring tissues. Live copy hacking will be available for all Crisp Copy Class members (who do their homework!) and you won’t even have to pay my $400 per hour rate. Sweet.
I’ll walk you through all the pages of your website – step-by-step. When you’re not learning from my ragingly amazing panel of experts, you’ll be sitting down to participate in collaborative classes with me. Delivered over Zoom, they’ll be recorded for folks who can’t come live and you’ll have loads of opportunities to ask questions.
Ridiculously Clever Experts
Every month I’ll show up with the cleverest clever clogs I can wrangle. These are experts in their field; from content marketing to website design, from SEO to social media. All sessions are recorded for catch-up viewing and there are currently around 70 hours of expert classes already ripe for watching in the member platform. Bonus – you get forever access to all classes for all time. Yep, even future rounds.
At the end of this training you’ll be a confident copywriter. Copywriting not your long-term #lifegoal? No worries – what you’ll learn about messaging, copywriting, content creation, and brand voice will mean you never have to worry your copy is dreadful again, regardless of whether you’re a midwife, VA, or business strategist. From emails to socials, you’re good to write.
Connections + Accountability
You’ll meet women from all over the world who, just like you, are looking to stand out in their industry, nail their messaging, be front of mind in their field, and build a beautiful business presence. That’s gold. Plus, there’s a limited number of women accepted into each round so loads of Jay – You attention.
10 x $$
One classmate 10 x her pricing just 1 month into the course. And finally launched (and sold) the packages she’d always wanted to
Booked out for months
One classmate realised her dream of being a copywriter and launched herself as a professional. She’s now working full time as a paid writer with a raving client base
One classmate found the confidence to launch her own online course for women in business and enjoyed a successful and financial new offering launch
Safe copy is so 2016
If your website doesn’t sound like you. If you’re so stuck with what to write anywhere you end up writing nothing remotely like what you mean. If I can go to your website and read exactly the same fluff as on your competitors’, why would I invest in you?
If I get your emails and my eyes glaze over and a little bit of drool starts to threaten my keyboard, why would I keep wanting to read your stuff?
If I have to watch one more video of your cat on your Facebook account because you can’t bloody think of what to write… oh… hang on. I quite like the cat videos. You can keep them.
But let’s save you from the blinking cursor of death and not bore your audience to death at the same time. OK?
I know how gutsy you have to be to play ball with the big girls in the online world. There’s so much noise. And you want everyone to like you.
Playing safe (and writing stuff that’s middle of the road) makes no one feel special. You don’t help your readers self-weed, and you don’t make your ideal client feel like they’ve finally found you.
I know you’re really good at your ‘thing’ and you wish you didn’t have to know how to be an entire marketing agency just to get it out there. I get it. You’d just like to be paid while you work in your genius. Fantastic copy will help that happen. Plus, joining will literally cost you about the price of dinner and a movie per week. Only much better for your health.
And much, MUCH cheaper than a decent copywriter.
This is an investment that will continue to pay off for the life of your business – and beyond.
“… the best time, energy, and money you could spend…”
3 MONTH COURSE + WEEKLY LIVE TRAINING + FEEDBACK + ACCESS TO ALL THE PRE-RECORDED CONTENT
Every week for 3 months (with a 2 week implementation break about mid-way) we’ll meet on Zoom for a copywriting class. Most of these classes will be with me, and most will build on the lesson before. I’ve also got a gorgeous bunch of experts booked and ready to teach you amazing stuff and everything’s recorded in case you miss a session.
If you do your homework, there’ll also be opportunities to submit your drafts for live/recorded copy reviews.
Weekdays you can access me and your fellow classmates in our private Facebook group. There’ll be options for accountability buddies so you can find someone in the group you love working with.
Everything is recorded and uploaded into a members-only platform, available for you to revisit for the life of your access.
In fact, if you’re joining for Round 4 there are already over 70 hours of education at the touch of a button for you to consume as you like – from Google Analytics and SEO, to email strategy and copy, how to be confident in life (not just business), how to plan using online tools, making dollars from your content, and oodles more.
HERE’S THE Fundamental Course content
Brand Copy Foundations
Word Bank, Brand Statements, Benefits Statements, Ideal Client, Messaging, Brand Voice, Copy Style Guide
Delivered in a way that no one else does, and building the basis for the answer to every. single. time you ask yourself, “but, what am I going to write about?”
The story that brings you to this point? That’s important stuff. Give it purpose and get it working for you. (We start here coz it’s hard and I believe in eating your broccoli first!)
I’ll also show you how this is the best spot for conversion on your whole site and how to repurpose it so your brand story is consistent everywhere.
Writing + Editing + Structure Basics + Processes
How to get the info out of your brain and onto the screen.
Why editing is the most important part of copywriting that converts, and how to do it fast, well, and savagely.
User experience, page structure, and the importance of marrying copy and visuals for maximum conversion.
How to get the info out of your brain and onto the screen and write a killer website first-3-seconds hook of a headline.
Nail the first couple of seconds, get your best people onto that second page (or into your email list), and write the words that’ll sell.
Services/Work With Me Pages
Showcase all your amazing pantsness in punchy, engaging snippets of your brilliance and structured so your good people know exactly where to go to get what they want from you. This lesson is especially for service-based businesses but we’ll also touch on how to whip up an unforgettable Shop page for e-comm.
Learn my no-brainer template for short and
I’ll show you the exact steps I take to write $2500+ Sales pages that have my clients getting back their investment – sometimes in a couple of days
Incorporate keywords into your copy naturally so your reader AND the Google Goddess lap up your stuff.
Includes a bevy of masterclasses from the best SEO people covering Google Analytics and Search Console to keyword research and on-page SEO.
Landing Page + Funnel Beginnings
Figure out how to craft a fabulous free thing and get people to need it. Make the fair trade of value-packed amazingness and their precious email a happy swap.
Then, map out glorious copy on a landing page that gets people to click all the buttons.
Because you are competing with a lot of noise on Facebook, but if you’re invited into someone’s inbox, you’d better do a good job once you’re there.
The basic things to know when writing and structuring converting emails.
Meet the 2020 Guest Lineup
PLUS BONUS GUEST CONTENT IN THE COPY VAULT
Micro copy + How to write your own Press Release + How to write emails without being a douche + Using Pinterest + How to pitch to the Media + How to set up Google Analytics and Search Console + Understanding the psychology of copy + Cultivating confidence + More $$ less hustle + Productivity 101 + How to use Asana to organise content + Blogging 101 + Using Pinterest for sales + How to write for Facebook + loads more (and evergrowing!) Masterclasses by guest experts. Check out who you’ll find in the Copy Vault:
… and bundles more …
“I have had the pleasure of being taught by Jay and boy, can that lady engage a group. I swear she could talk about the latest toilet seat trends and be able to compel people to WANT to know more…”
WHY LEARN FROM ME?
I’m not just bossy, I’m the boss. The bacon-bringer, the buck-stops-here-girl. I completely understand the paramount importance of your words making bank. Because I don’t get up every morning, have my false eyelashes on fleek, and have someone give me a blow-dry before waltzing into my writing space coffee in hand.
I’m a working copywriter and copy coach who in 6 short years has dragged my brand from barely-born to charging out at one of the highest hourly rates for freelance copywriters in Australia. I started with $0 and a borrowed laptop and now I’m invited to speak all over the globe about copy and branding.
My words did that.
Fairly quickly, I found an uncanny knack to teach other people how to make theirs do the same. I’m a natural Mentor/Teacher. Can’t help myself. Instead of keeping it all for my intensive clients, in 2018 I launched a new online class – keeping costs lower than 1:1 training or outsourcing – for those on a budget while still maintaining a ripper level of expert advice and training.
I’m Jay Crisp Crow, proud owner of a funny name, Mother to 3 game-changing people, lover of a Viking, and dedicated, life-long word nerd who just adores seeing someone else nail it.
I’ve written website copy, email copy, launch copy, Sales copy, landing pages, advertising copy, more About pages and biographies you can poke a stick at, socials, awards, grants, policy and procedures, headlines, hooks, eBooks and guides, influencer and stockist letters, magazine articles, blogs, reviews, and even wedding vows. You’d be hard pressed to find anything I haven’t written, though I now focus on website and email copywriting and teaching other women how.
The Crisp Copy Class is my baby. 2 years of planning, tens of thousands of dollars spent in professional course creation advice and tech, over 200 1:1 copy coaching sessions and counting, and now around 70 hours of pre-recorded training available at your fingertips – all for less than it would cost you to hire me to write one website page.
This isn’t just another Mastermind, this is everything you need to build a foundation to write what you mean, and sell what you want.
My Copy Chops
Or something. I dunno. According to my computer, I wrote over a million words of bank-making copy for clients just in the past 12 months. I much prefer working with words.
Copy Projects Completed
Again, according to my Xero this is an actual number. I don’t remember how I calculated before that. With some sticks, pieces of paper, a napkin or two, and tears at the bookkeeper, no doubt. In any case, this is the number of invoices I’ve sent. And someone’s paid. Bonus.
Copy Coaching Clients
As I am a born bossy-pants, a year after I launched my copywriting business I began to coach other women how to DIY, but without the clunk. Through my newly launched Blogging group and in 1:1 intensives, I’ve improved the writing of this many businesswomen directly. Who knows how many more just because I am noisy on the socials? #lovingmyselfsick
Piercings (not telling where)
imagine your business a year from now
Will your website be making your best clients fall in love? Or will it still be a glorified business card?
Will your words echo in the hearts of the kind of people you want in your business database? Or will your ideal customers not remember your voice?
Will you still be wishing you’d outsourced the whole bloody lot? But you still can’t, as your website and emails just aren’t selling the way you thought they would. Imagine knowing who you’re writing to and what you’re going to tell them every time? Easy. Connecting. Converting.
The crisp copy class crux
– Access to me at the click of a button for 3 months. Hint: ask ALL your questions!
– Weekly, easy to consume copywriting lessons – live and recorded so you can watch again and again
– Live, recorded feedback on your copy drafts (if you do the work) and pitched at the level of copywriter you are – so if you’re new, I’ll go easy, if you’re already a copywriter, I’ll get stuck right in
– Guest expert presenters who are the bomb diggity
– Downloadable templates so you can always refer back and build a user-friendly page or email
– Built and delivered by women, specifically for women in business
– Access to the 100+ strong women in the CCC Alumni group post-graduation
– Again, me as your copy coach – without the $$$$ 1:1 investment
The Crisp Copy Class foundations are exactly the same as my 1:1 copy coaching package, just easier on the pocket
Let’s talk dollars
Pay upfront and receive a bonus 60 minute 1:1 consultation + written copy review of your freshly written copy within 1 month of the course finishing – valued at $977
$1497 in instalments
Pay just $497 to secure your spot and the remainder over 11 weeks as a direct deduction. There are no penalties for choosing the payment plan option
Prices are in AUD = approx $1000 USD or £795
Australian clients will be charged + GST at cart
You’ll notice there’s no financial penalty for choosing the payment plan, that’s due to moving my business towards a no ‘poor or sick tax’ model.
I charge $397 per hour for 1:1 copy coaching and $2597 for a Sales page. And I promise to pretty much clear my calendar and spend hours with you every week for the 3 months we work together.
Sure, there are loads of cheap (and even free) copy resources online you could access for less than this course. The question is – how are they going for you? I know this is an investment for many of you but I also know from running the Crisp Copy Class 3 times and copy coaching hundreds of women online, when you make a commitment, you’ll follow through. You wouldn’t still be reading this Sales page if you weren’t that kind of businesswoman. My kind of businesswoman. I think you’re going to rock this.
Crisp Copy Converts
Over 130 women have now enrolled in this course and upped their copy chops. You’ll get to meet them once you become an Alumni.
“I am a die-hard DIYer, riding the cutting edge of the NewLaw wave, so outsourcing my copy was never in my game plan. Besides, I enjoy writing so much – why should I let someone else have all the fun? The problem was, my website copy did not feel cohesive. It lacked structure, having been written piecemeal in spurts of unguided inspiration, and it was not as delightfully dazzling as I desired it to be. I also thought I lacked the time and motivation to make it better.
Enter Jay’s Crisp Copy Class. Jay’s copy always sizzles superbly and if I was ever going to entrust my copy to another, the ever-feisty Jay would be my first choice. Imagine my joy at finding that she would not only hold my hand and guide me step by step through the process of polishing every word on my website, she had also curated a collection of top-notch marketing experts to teach me all I needed to know about efficiently crafting an effective web presence for my business.
The best thing about the Crisp Copy Class is the inspiration that comes from working with other motivated writers (including Jay herself) to bring out my very best wordsmithery, and then receiving timely (loving) scrutiny to screen out all that is drab and dull.
If you love writing but your website copy lacks lustre (or even if you want to hang out with cool people and have fun playing with words) I cannot recommend the Crisp Copy Class highly enough.”
“Like a course, but better! Education + Feedback = Priceless.
I’d been circling my website for months knowing it needed an update, but every time I sat to write, zero came to me. What was I supposed to say? In what order? Using what words? Then back in the too hard
Enter the Crisp Copy Copywriting Course (and community). This group has got to be the next best thing to outsourcing – which isn’t something I personally wanted to do. You get an education that sets you up long-term as well as those “water cooler chats” for check-ins and accountability (as well as Jay’s standard issue humour).
No more wondering what to write or feeling alone behind a computer screen! Watch a monthly call, take notes, do the thing, get feedback, edit and hit publish. Viola! Now I can make my own website changes with confidence ”
“I joined the CCC ‘cos I offer a unique form of prep for pregnancy and birth that’s always been a little tricky to communicate. I’m over that – I wanted to find the way to draw clients in…
plus I just lurve Jay’s word magic.
The no-nonsense approach to getting our copy reviewed, the cheer squad of other women who asked genuine questions and offered kind critique, the professionalism and yet genuine humility of the other writers, were all very cool.
Since doing CCC, I have completely relaxed around using my own authentic voice in my copy, and am ready to take on 2020 in a big way!”
“Jay is just awesome!
I have learned soooooo much in the few months I was enrolled in the Crisp Copy Class. Jay was always willing to comment, assist, review, guide, and even pamper and encourage on the tough days. She not only taught me about copy, but also inspired me on how to start a business and run it from home while also have a family and other life commitments.
I will HIGHLY recommend her to anybody who would like to improve their copy on their website, emails, blogs, social media and just life in general! Thanks Jay!”
“I joined the CCC because I knew I needed help to get clear with my message, my brand and how to confidently promote myself online.
I had, up to that point, been flapping about all over myself hoping I was getting it right, confused and envious of many other amazing women who seemed to have their shit together.
During the CCC, my copy went from scattered and timid to bold and powerful.
I was no longer scared to stand proudly and say “this is who I am, this is what I do”.
CCC gave me more than just great copy. The whole course was put together and delivered so spectacularly I was able to (with newfound confidence) reveal my brand, my voice, the direction I want to take my business, and then put it together elegantly in words.
I got so much more than I anticipated, my investment paid me back 3 times over before I was even halfway through the course.
I love that no matter where you are in your journey, you can join and completely blow your brand, message and business into a whole new meaning of WOW.”
“I knew I could write, in fact, I make money writing copy for other people. But it wasn’t until I joined CCC that MY copy started coming together.
During the course it was great being able to tap almost directly into Jay’s copy and business brain, no question was too stupid and her answers were always crystal clear.
Jay taught me how to write in my voice, and create self-weeding copy that my target market loves.
Being in CCC is a great investment for any businesswoman at any stage – but particularly for those who think
“Writers like me spend a lifetime refining the craft. Hours are spent on a single sentence. You add a word here, take another there, always in scrutiny of every nuance and slant. Until you end up with a piece of writing so precise in delivery and interpretation, its intended meaning can’t be mistaken.
I wanted to refine my copywriting skills.
When my business coach told me to check out the Crisp Crow website, I did. Jay had me from the first headline. Right smack bang in the palm of her multi-award-winner hand.
I signed up to her… online copy course the minute I heard about it.
I love the structured yet at-your-pace learning style. It means hustling women like me can make it work. I love the friendly and supportive environment. I especially love how Jay’s always available to give support and gentle guidance when you need it.
The course has gone above and beyond supersizing my copy prowess. Jay adds bang for buck by enlisting industry experts to deliver topics on personal branding, SEO, analytics, targeted web pages and more.
I know a heck of a lot more now than I did before the course. It’s given me a confidence kick and I’m a better copywriter for it.
Let’s face it, when Jay gives your copy the thumbs up: life made.
I’d definitely recommend this course to solopreneur business women looking for a content-marketing edge.”
“I joined Jay’s class because I knew she can write kick-ass copy, but even better, I knew she has spunk.
That’s a lethal combination, and I wanted a part of her action in CCC.
I wanted to download her skills and feed off her vibe, to be brave and truly voice myself out.
She taught me the tangibles – how to write, how to edit. But most importantly, she taught me the equally valuable intangibles by making me dig deep and really think – figuring on what my business is and what my brand stands for, and what it doesn’t.
And just go for it. My business copy is still a work in progress, but now the progress is much easier, thanks to what I have learned in CCC and Jay.”
YOU got questions?!
Good, that’s how you learn!
When does Round 4 start?
Class starts February 24th and most classes will be held live at 10am AWST Mondays – Thursdays (some classes will be evening Australian time to allow for US guest experts to not be teaching in the middle of the night).
All classes will be recorded so don’t worry if you can’t make times regularly.
How much time will the course take?
So, you noticed the price wasn’t $400 + per hour, right? That’s because I’m not going to do it for you and there’s some work needed from your end. Anything good either needs time or money invested in it – this is an affordable course because it requires you to dig in at least once a week and put aside a couple of hours to do the work.
But, don’t worry if life gets in the way. You have access to the course for as long as I’m in business and the CCC exists (and I’ve no plans to go back to being an employee!)
How long will I get access to the course?
For the lifetime of my business.
I’m planning for that to be a very long time, my friend.
Every lesson of the Crisp Copy Class is recorded and uploaded to the member’s only platform. You’ll have access to that for the life of the course.
There's so much info online for people writing their own copy. Can't I just follow all that advice?
How’s that going for you so far?
I wrote over a million words of converting copy last year and people pay me just over $5000 to do this training with me 1:1.
This membership course gives you step-by-step guides to follow, access to me and my experty friends. You do need to do some work but you’ll learn this stuff once and implement it forever more – from writing your own Sales page to always knowing what to write on social media.
Who exactly am I learning from?
Approximately once a week we’ll have some kind of class – a monthly Masterclass with an outside expert – SEO, content marketing, email marketing etc. Every other session will be class with me. After feedback from rounds 1 – 3, round 4 onwards will have a lot more Jay, and a select handful of super-experts.
Can I join the next round?
Of course you can! Just stay on the waitlist.
However, the people who missed out on the beta round for $357 really kicked themselves when the next round launched for just under $600. And the people who missed out last time wish they’d whipped out their cards earlier when Round 3 opened at just under $1K.
At this stage, I’m planning to run the Crisp Copy Class twice in 2020, and I can’t promise what the price will be next round. By then, we’ll have close to 70 hours of recorded content and more than 160 graduates – so there’s every chance the price will go up.
I just don't have the time!
Email me and I’ll write your website, emails, socials copy – everything – for you.
But, if you want to learn copywriting practices you can use on every page of your website along with paying a fraction of the price of getting a professional to do it for you, this is a very sweet option, my friend!
But... I'm a bad writer!
2. That’s why I’ve broken down these lessons for you with advice on structure, writing processes, editing, and storytelling.
3. See Point 1.
Don’t want to be a copywriter when you grow up? Goodo. This membership is aimed at smart women in business who want to improve their own copy, and marketing professionals, VAs, and newbie copywriters who want to get better results for their clients. You don’t need to be Tolstoy to kill it.
What's the difference between the live round and the self-guided tour?
2. The live round participants get everything the DIY version folk do, plus an invitation to the live calls (so they can ask questions), week day access to Jay on the Facebook group, and discounted 1:1 sessions.
If you are a DIYer and want to upgrade at any point, just email me and I’ll send you an invoice for the dollar amount difference only and a spot in the next available live round.
When will the live classes be?
Aughh! Groups who sign you up and then run EVERY SINGLE LIVE CLASS AT 3am your time? I know, right?
OK, trying not to do that. Fundamentally, most of the waitlist is in Australia. So, for the first round, most classes will be scheduled between 9.30am – 2.00pm WA time. We might throw in a weeknight or weekend once in while, depending on the experts and their schedules.
Yes, you can always join from across the world and watch back the recordings and I’m a night owl and will be in the group late into the evening, too.
I'm a copywriter, am I welcome?
Someone actually asked that last round.
People – you are my people. I work with Marketing folk, VAs, and copywriters who want to up their copy game, or who just want my coaching without the 1:1 price tag. I’ll be your biggest cheerleader – not your competitor. Join.
What if I join the live round and suddenly can't participate at the time?
Nooooo problem. Seriously. There’ll be no Facebook group shaming – you pop in and out as you need and do the work when you can. It’ll be there when you’re ready.
You also have lifetime access to the membership platform, so no rush there either.
What makes the Crisp Copy Class different than regular online copywriting courses?
Um, I don’t want to blow my own horn here, but… me.
There’s no other copywriting course on the market that gives you 5 day a week, 3 months worth of access to regular feedback from a paid, professional copywriter.
You’re basically a VIP retainer client with Jay on tap, but not paying the tens of thousands of dollars a month.
I've changed my mind. Can I have a refund?
Listen, don’t do that to yourself.
Don’t be one of those people that signs up for things only to bail on themselves.
Let’s tackle this thing. Do the work. Implement the advice. You’re thinking of signing up for this because you are so darn sick of your copy being the same as your competitors, boring as heck, or feeling totally inauthentic. Or, like, not in existence.
So – officially: refunds for change of mind will not be given. However, if your world implodes sometime between the day you purchase this course and 14 days afterwards we can work something out. If you request to cancel your course in writing to firstname.lastname@example.org within 14 days of purchasing this course with a valid reason for your request we will reply by email within 2 business days to inform you if a refund has been approved. Once approved, an electronic refund will be issued (less any payment gateway fees) within 14 working days from the date of approval.
Refund requests after the 14 day period will not be approved under any circumstances and at all times we will abide by the Australian Consumer Law in relation to any guarantees for our Services. You can read all my T&Cs here.
I'd rather work with you 1:1
Fantastic, I have something for that. It’s by application only. Check out the options here.
I need a budget friendly option!
The Crisp Copy Class has an uber-budgeting option. This is the DIY version and it includes:
- All the recorded content from the 2018 and 2019 Crisp Copy Class live rounds
- All future recordings (evergreen access)
- Downloadable tutorials and worksheets
- Member’s only platform
- Evergreen access to all the recorded content for the life of the course
- Ever growing bonus booty on the member’s site
- Classmates only 1:1 copy coaching rate
- Snazzy badge for your website upon graduation
- Find out more here
WANT IN FOR 2020?
Extra points if you have a dog. Or even a chicken. I can’t abide classrooms that don’t allow pets.