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Got style?
You have a style guide for your brand graphics, you have a bespoke look for your wardrobe, a mood board for your visuals, you might even have a brand colours obsession and buy endless pairs of aqua earrings and claim them as a business expense … or maybe that’s just me.
So why don’t you have a Style Guide for your website words?
Pull up a (teal) pew, my friend, we’re going to whip through a quick and sparkly list of website and email words. Keep the classics that work, go shopping for a new, updated feel, and chuck a whole pile of your old, creased, tired words into a pile for the Op Shop.
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