“First and foremost, we need to understand who we’re building it for. And we did. We did actually do a lot of user testing as we were building it and got feedback from the community”
What’s Community And Content Got To Do With Superannuation? – Branka Injac Misic
So Crisp Podcast
Have you ever looked, critically, at the industry you’re in and thought “this whole shebang needs a massive, fat, juicy shake up”?
Most of us have.
In fact, most of us are in business because we’ve seen a gap, and we think do you know what? I reckon I could fill that gap, or do a better job, or just I see a small proportion of the clients and customers who use that particular thing and I don’t think they’re being served the way they could be.
So, we start something.
Usually, it’s a small something. Not small for us, but in the grand scheme of things, not like INDUSTRY SHAKING either.
Just our corner of the world… jiggling a bit.
Not Branka Injac Misic.
Branka set her sights on the Superannuation industry.
Can you imagine?
And then proceeded to launch something a little left of centre, something that had never really been done before.
Can you imagine that?
Something that had never really been done before, in a world where there are no original ideas, where everything’s been done before, in some fashion. And really, how quirky can superannuation get?
Well, this is a little bit of that story. And a little bit of just how different one idea can be.
The Crisp Takeaways
* Yum *
Connect with Branka
Branka Injac Misic co-founded GigSuper – Australia’s super fund for self-employed people – on the simple philosophy that you shouldn’t need to be a finance expert to do super properly when you work for yourself. Having spent over a decade building online communities and designing standout experiences, Branka now heads up community and customer experience, with empathetic leadership and a wholehearted approach to business.
As a small business owner herself, Branka understands first-hand the unique challenges that self-employed people face when it comes to their superannuation. And as a working mum, she’s also passionate about women’s financial empowerment and breaking down the barriers that prevent women from reaching their financial goals.
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