“First and foremost, we need to understand who we’re building it for. And we did. We did actually do a lot of user testing as we were building it and got feedback from the community”
What’s Community And Content Got To Do With Superannuation? – Branka Injac Misic
So Crisp Podcast
Have you ever looked, critically, at the industry you’re in and thought “this whole shebang needs a massive, fat, juicy shake up”?
Most of us have.
In fact, most of us are in business because we’ve seen a gap, and we think do you know what? I reckon I could fill that gap, or do a better job, or just I see a small proportion of the clients and customers who use that particular thing and I don’t think they’re being served the way they could be.
So, we start something.
Usually, it’s a small something. Not small for us, but in the grand scheme of things, not like INDUSTRY SHAKING either.
Just our corner of the world… jiggling a bit.
Not Branka Injac Misic.
Branka set her sights on the Superannuation industry.
Can you imagine?
And then proceeded to launch something a little left of centre, something that had never really been done before.
Can you imagine that?
Something that had never really been done before, in a world where there are no original ideas, where everything’s been done before, in some fashion. And really, how quirky can superannuation get?
Well, this is a little bit of that story. And a little bit of just how different one idea can be.
The Crisp Takeaways
* Yum *
Connect with Branka
Branka Injac Misic co-founded GigSuper – Australia’s super fund for self-employed people – on the simple philosophy that you shouldn’t need to be a finance expert to do super properly when you work for yourself. Having spent over a decade building online communities and designing standout experiences, Branka now heads up community and customer experience, with empathetic leadership and a wholehearted approach to business.
As a small business owner herself, Branka understands first-hand the unique challenges that self-employed people face when it comes to their superannuation. And as a working mum, she’s also passionate about women’s financial empowerment and breaking down the barriers that prevent women from reaching their financial goals.
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If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. Thanks to Sam Hudson for shownote wrangling and whipping the website into shape, and Jackson Crisp for his superb and patient podcast editing.
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