Are those tears?

Were you trying to write your own About page again?

Why is it so tough? 

It’s not as if anyone else knows your history better than you but you can’t seem to like one word you write. And perhaps you’ve tried outsourcing your About page and it sounded just like everyone else’s – and not at all like your story. 

Wouldn’t it be lovely if someone would just hold your hand and help you uncover all the parts of the backstory you should be sharing?

Instead, you’ve spent hours staring at a blinking cursor and a white screen, only not to write a darn thing. Or you have an About page that’s functional but doesn’t resemble anything like an engaging piece of copy. Or your About copy is full of ‘brand storytelling’, because some online guru said it should be, and doesn’t actually involve any direction for your reader – hence no conversion. 

*insert hair pulling from you and yawning from your reader*

It’s not that you can’t write…

It’s simply you can’t seem to get out of your own way and make your About page copy actually DO something.



is a step-by-step, online course to help you nail your About page copy.

I’ll teach you to write your own About page

  • in 7 easy-to-follow modules
  • while learning copywriting principles
  • harnessing the power of brand storytelling
  • increasing your conversion
  • and letting your readers fall a bit in love with you

All without having to spend thousands

on a professional copywriter or go DIY insane

“I dusted away the cobwebs and put on my showgirl costume to bring my About Page to life…”

Vicki Hobbs | Pregnancy, Birth & Postpartum Specialist



Not everyone’s ready to bring on a quality copywriter to their project.

Maybe you’re bootstrapping and borrowing and breaking ground and building a startup and you can’t yet afford to outsource the lot to a copywriter who has proven her chops. Or you’ve been burned – spent a bit of money and hired someone who’s delivered copy that doesn’t sound at all like you and misses the very essence of your story.

It’s for you this course exists.

So you can plug your power cord into my brain and get stuck into my secrets.

I’ll guide you through getting out of your own way, give you tips on how to fake it ‘till you feel it,

and help you turn your backstory into a persuasive piece of copy.


Crisp Copy Class Pink Apple

About Page Purpose

Why you should stop thinking your About page is all about you


Crisp Copy Class Pink Apple

Find Your Audience

Ideal clients, brand advocates, and how to figure out who the heck you’re talking (and selling!) to

Crisp Copy Class Pink Apple

Copywriting 101

Copywriting basics and why copywriting isn’t content writing

Crisp Copy Class Pink Apple

Writing Processes

How to stop panicking and start banging out copy


Crisp Copy Class Pink Apple

Copy Structure

How to structure your About page like a conversion boss


Crisp Copy Class Pink Apple

About Page Toolkit

Create all the brand foundation documents you’ll need to craft a consistent brand voice across all your copy


Crisp Copy Class Pink Apple


Undeniably the most important (and also the most difficult) part of the process 

“Her nifty course broke everything down into logical sections and helped me work through my goals and motivations, establish what makes me tick, and even feel a bit more confident about my abilities…”

Sam Hudson | Website Designer

Jay Crisp Crow Crisp Copy Website Copywriter Copywriting Services


I’m not just bossy, I’m the boss. The bacon-bringer, the buck-stops-here-girl. I completely understand the paramount importance of your words making bank. Because I don’t get up every morning, have my false eyelashes on fleek, and have someone give me a blow-dry before waltzing into my writing space coffee in hand. 

For 13 years I squandered my writing studies working in communications roles for private schools. A couple of years ago I had an epiphany and took my own gig on the road – surprising myself by quickly becoming a multi-award winning business woman.

About page copy is my jam.

I write more About pages for clients than any other single piece of copy. And yet, as I was happily and successfully writing tens of thousands of words of About copy for other people – in their own voice and with astounding appreciation from my clients – I was quietly ashamed of my own.

To the tune of 174 revisions.

I knew the rules, I understood the principles, I excelled at mining the glimmering gold from a story even its owner thought sterile – why did I find it so tough to write my own?

I think we’re often too close to our own brilliance to recognise the shimmer.

Which is why I believe

No one should write their About page alone.


Less than a quarter of the cost for me to do it for you

The evergreen course content includes:

10 lessons

Video tutorials

8 downloadable PDF worksheets

All bundled in an easy to access, self-paced online course

Available as long as this course exists

$297.00 AUD

+ GST for Australian clients


“As I worked through Jay’s course I felt really inspired by the content and found that it actually gave me ideas and inspiration for more than just the about me page! It really got those brain juices flowing!”

Sam Dhu | Counsellor and Accredited Mental Health Social Worker



10 lessons, instructional videos, and 8 downloadable PDF worksheets

And no tears. Not one.


And their About page is done and dusted and they’re proud as punch of it.

My website is brand new and I had never written an About Me page before. I was time poor and money poor and working towards a deadline. I knew nothing about writing for business and was feeling really lost!

As I worked through Jay’s course I felt really inspired by the content and found that it actually gave me ideas and inspiration for more than just the about me page! It really got those brain juices flowing!

As a working Mum, I really liked that the course was available in different formats and I switched between watching the videos and reading the content depending on my environment. Also, Jay gives you a structure to the About Me page which was really helpful.

I think that doing the course made me complete my about me page more efficiently and I learnt new skills along the way. I learnt about copywriting as an art form and about structure and I now have my 10 brand words to guide me in my other writing projects.

I feel really proud of myself that I was able to write my own about me page and when I read it, it really feels like me more than anything else I have written before.

Sam Dhu – Counsellor and Accredited Mental Health Social Worker

I recently did Jay’s “All About About Copy” online course and I loved it – I was one of the 3% who ever finish an online course, but Jay certainly made it interesting, amusing and fun so it kept me wanting more.

I have now completed my “About Page” on my website and it is a thousand times better than what it was before I put her ideas and techniques into practice.

I dusted away the cobwebs and put on my showgirl costume to bring my About Page to life.

Jay is such a breath of fresh air and so enthusiastic – I can’t wait to work with her some more. Thanks Jay.

Vicki Hobbs – Pregnancy, Birth & Postpartum Specialist

I recently completed Jay’s online course ‘All About Copy’ and I loved it!

Everything about the course was great for me as I am a complete newbie to copywriting. She explains it so well and how important having good copy is.

She starts with the basics on how you can go about working on your own copy for your website. Her presentation is easy to follow and is so entertaining. Her worksheets are clear and easy to follow. I followed the course with a 30 min meeting where Jay went through my sample copy and gave me her advice and feedback.

She is excellent. Highly recommend.

Sinead Glennon – Founder and Business Consultant

I faffed around with my website copy for so long but never really got it quite right.

Enter: Jay.

Her nifty course broke everything down into logical sections and helped me work through my goals and motivations, establish what makes me tick, and even feel a bit more confident about my abilities.

Now I’ve got some snazzy copy that I actually can’t wait to put on my website! Yay!

Jay is the fairy godmother of copywriting. I would recommend her to anyone looking to sprinkle some goodness over their words.

Sam Hudson – Website Designer


Let each module soak in or bang this baby out in 10 hours!

(Perhaps not all in one session, though…)



Good, that’s how you learn!

My head hurts...

I know, lovely. That’s why I wrote this course.

Take your time or set aside a weekend and do the darn thing. It doesn’t matter if you’ve written your About page seventeen times already or are still staring at a blank screen, let’s break it down and start again.

It’s step-by-step with lots of prep work before we get to the tough writing/editing part, so you’ll be well prepared with a trusty copywriting toolbox. Promise.

There's so much info online for people writing their own copy. Can't I just follow all that advice?

Heck, yes!

How’s that going for you so far?

I wrote over a million words of converting copy last year and people pay me just under $4000 to do this training with me 1:1.

This membership course gives you step-by-step guides to follow, access to me and my experty friends. You do need to do some work but you’ll learn this stuff once and implement it forever more – from writing your own Sales page to always knowing what to write on social media.

I just don't have the time!

Great! Outsource!

Email me and I’ll write this thing for you.

But, if you want to learn copywriting practices you can use on every page of your website along with paying a fraction of the price for getting a professional to do it for you, this is a very sweet option, my friend!

I've changed my mind. Can I get a refund?

Listen, don’t do that to yourself.

Don’t be one of those people that signs up for things only to bail on themselves.

Let’s tackle this thing. Do the work. Implement the advice. You’re thinking of signing up for this because you are so darn sick of your About page copy being the same as your competitors, boring as heck, or feeling totally inauthentic. Or, like, not in existence.

So – officially: refunds for change of mind will not be given. However, if your world implodes sometime between the day you purchase this course and 14 days afterwards we can work something out. If you request to cancel your course in writing to within 14 days of purchasing this course with a valid reason for your request we will reply by email within 2 business days to inform you if a refund has been approved. Once approved, an electronic refund will be issued (less any payment gateway fees) within 14 working days from the date of approval.

Refund requests after the 14 day period will not be approved under any circumstances and at all times we will abide by the Australian Consumer Law in relation to any guarantees for our Services.

I'd rather work with you 1:1

Fantastic, I have something for that. It’s by application only. Check out the options here.

What's with the pricing?

I charge in AUD, and all prices are +GST for Australian clients.

But, I'm a terrible writer!

That’s why I’ve broken down this course for you with advice on structure, writing processes, editing, and storytelling.

It’s your story.

Why aren’t you the best person to tell it?