“the best sales page copy ever”

– actual quote

Elle Roberts, Marketing Strategist, was the one raving about a Sales page I wrote for our mutual client. That client then said:

“I’ve never gotten to the end of a Sales page and been sad, but reading your first draft, I was so sorry to see the end”

I bet you’re gunning to see the end of yours. Especially if you’re DIYing.

Because just when you thought creating the thing you want to sell was the hard part, you’ve come to the selling of it.

And you’ve written your own Sales page. Because, damn, how hard could it be? Aren’t you the best person to tell the world about your amazing/groundbreaking/supremely helpful thing?

Only it isn’t working.

A brilliant Sales page can skyrocket your sales, just by maximising the way the words are used on the page. User experience, an inherent understanding of your ideal client, brand positioning, whipping those conversion copywriting principles into line – your Sales page should be bending over backwards to get you the dollar bills, not slacking off like an independently wealthy teenager.

YOU WANT YOUR SALES PAGE TO SING,

and it’s currently whispering to itself in the corner.

This is a job for Crisp.

Jay Crisp Crow stood out to me online by keeping it real and cracking me up. I loved her attitude and honesty. We got into a conversation about photoshoots and inspirations and I was hooked! So when I needed to level up my business I had a few choices I could make. Hiring her was the right choice.

She sent me everything I needed, super step-by-step easy, and actually got me to sit down and really get into my vision.

Then she sent me copy. It was like she was in my head but way BETTER!

She took my topic, a taboo topic (periods!), and my humor, and combined them to make something that was accessible to normal human beings.

I’m so far in my own world that it’s hard for me to bring it back to basics, to explain what’s happening in a way that other people can understand. To create a real connection with me and my audience. I’ve never gotten to the end of a Sales page and been sad, but reading Jay’s first draft I was so sorry to see the end!

I’m beyond thrilled with what Jay created for me and my Sales page, and I’ll be bringing her on board for so many more projects to come!

THANK YOU Jay! I spent years struggling to get a cohesive, sensible, Sales page together, I wish I had found you years ago.” 

Stasha Washburn – Period Coach + Revolutionary 

It’s time to sell all your things to all your best people without tears, tantrums, or you having to write another word. It’s time for conversion.

What’s this conversion copy you speak of?

There’s some myth around that Sales page copywriters can convince you to do something you weren’t otherwise thinking about doing.

Balderdash, I reckon.

Or that conversion copy is so American and never works in other markets.

Codswallop.

Because your ideal clients are smart, savvy, and conscious buyers, and it’s hardly likely we’ll be able to trick them into buying anything they weren’t already semi interested in before they landed on our Sales page.

In saying that, a spot of magic can help.

Because Sales pages, they aren’t just writing.

They aren’t just design.

They’re a bit of both a large dollop of psychology thrown in.

Luckily, I have a degree in word-witching and a magic wand.

    Here’s how we’ll tackle this behemoth:

     

    • We’ll meet over a cup (tea, gin, whatever you need) on Zoom where we’ll dig around in your brand soul and ideal client (pain-free, mostly)
    • I’ll ask you half a gazbillion questions. Most of them will be related to your Sales page but if you know anything about how to use liquid eyeliner or you work for an amazing NFP, we might get a little sidetracked
    • Around 2 weeks later, you’ll receive 1 page of optimised website copy with structure suggestions for design and for user experience straight into your inbox. Copy that encompasses your brand soul and all your professional quals. Copy that makes your ideal client feel like you’ve reached in their heart and pulled out their deepest fears and spoken directly to them, so much so they’re asking themselves, “who IS this woman and how did I exist before I met her?” Copy that sounds like you, only better. Look, it’s a magical thing. How do I do it? It’s my god given gift. Don’t question it
    • If you’re dying to get this Sales copy done and you just cannot wait, I have a rush rate. Just let me know
    • If you requested it, and I highly suggest we include it, your long-tail keyword phrase will be researched and worked in so organically, it could almost be certified
    • You’ll then have 10 days to roll around in the copy. Sweet. You might not need the time – over 95% of my clients breathe out, pop the champers, and upload their new Sales page straight into the right spot. This is the opportunity to make tweaks, ask questions, get some changes made. We want to get this bang on
    • You promote your new Sales page all over the internet and everyone buys your thing.

    Many of my clients find their initial Sales page investment is returned to them within the first couple of weeks of launch (some within days!)

    I had a chat with Jay as she extracted from my brain what I was trying to convey in regards to my Sales Page. 

    I was blown away at how succinctly she captured what I had been fumbling around trying to write, that was causing me to feel frustrated and overwhelmed with getting the words together so that they made sense to my prospective client.

    She was able to capture my tone and wove some of my story into the copy which has really connected with clients.

    I also received a document with the final copy ready to upload onto my website. One of the other benefits I received was the keyword SEO information and how to best lay out the copy on my website, in order to increase the SEO.”

    Gail Abra – Author + EFT Practitioner

    What about the investment?

    You might notice my copywriting offerings are specialised. I don’t write social media copy, I don’t advertise editing, I only write emails for return clients, and I don’t blog for pay (just for fun). Website copy, specifically About and Sales pages, are my speciality.

    My aim? To get the dosh you invested with me to get this thing written back to you ASAP. How? By selling as many of your things as possible in the shortest amount of time.

    I’m a Sales page copywriter without the pushy, in-your-face, too many exclamation marks ridiculousness.

    Because – here’s the truth – your ideal client doesn’t need all that fluff.

    She’s smarter than that.

    I’m Jay Crisp Crow and here’s stuff you need to know about me if you’re thinking I’m your Sales page copywriter

    • Made 3 months of income in 3 days with a mid-length Sales page and a warm list (and sold out).
    • Normally doesn’t like labels but accepted “High Priestess of Copy” from Dr Ricci-Jane Adams after tackling her program Sales page in 2017.
    • Works SEO keywords into copy so organically, it could be certified.
    • Has a flexible but tried-and-tested process to get all the facts (and other stuff you may not think is important but I’ll actually turn into powerful selling elements) from out of your head and onto the page.
    • Been at this for 3 years now and made a whole lot of people a whole lot of money.
    • Uses innate empathetic and intuitive powers to read between ‘your’ lines so I can get in the head and heart of your ideal clients.
    • Doesn’t accept Sales page work for products or services I’m not completely aware or totally comfortable with (but will recommend you onto someone great for you).
    • Teaches other people who want to be copywriters how to do this stuff.
    • Regularly buys things on the internet. (OK, this just means “shopping addict” perhaps.)
    • Leaves ego at the door. Process includes encouraging you to pull apart the first draft, if that’s your desire, then putting it back together for you – even better than the first time.
    • Generally has a 4 – 6 week lead time (so get thinking!)  
    • You’re still reading this right now. That says something, right?
    • Has a juicy assortment of testimonials you can read through here

    I’m Jay Crisp Crow and here’s stuff you need to know about me if you’re thinking I’m your Sales page copywriter

    • Made 3 months of income in 3 days with a mid-length Sales page and a warm list (and sold out).
    • Normally doesn’t like labels but accepted “High Priestess of Copy” from Dr Ricci-Jane Adams after tackling her program Sales page in 2017.
    • Works SEO keywords into copy so organically, it could be certified.
    • Has a flexible but tried-and-tested process to get all the facts (and other stuff you may not think is important but I’ll actually turn into powerful selling elements) from out of your head and onto the page.
    • Been at this for 3 years now and made a whole lot of people a whole lot of money.
    • Uses innate empathetic and intuitive powers to read between ‘your’ lines so I can get in the head and heart of your ideal clients.
    • Doesn’t accept Sales page work for products or services I’m not completely aware or totally comfortable with (but will recommend you onto someone great for you).
    • Teaches other people who want to be copywriters how to do this stuff.
    • Regularly buys things on the internet. (OK, this just means “shopping addict” perhaps.)
    • Leaves ego at the door. Process includes encouraging you to pull apart the first draft, if that’s your desire, then putting it back together for you – even better than the first time.
    • Generally has a 4 – 6 week lead time (so get thinking!)  
    • You’re still reading this right now. That says something, right?
    • Has a juicy assortment of testimonials you can read through here

    From $1597 AUD

     

     

    Includes:

    • 60 minute brand copy (TOV) session over Zoom where I’ll complete your client brief by asking you a thousand personal questions (no pressure)
    • Mid length copy @ 1000 words
    • 1st draft of optimised website copy with structure suggestions for design and user experience straight into your inbox
    • The option of 1 round of amendments
    • A final, clean (professional proofread) version of your copy to give to your website designer/team
    • Rush rate option
    • Copy that sounds like you wrote it and sells all your things
    • Happy tears

    Jay did what I couldn’t and put into coherent words the vision behind my program.

    As I first read the copy, it had me saying “yes!” aloud many times.

    Not only was the Sales page copy brilliant but she also put it all together in a way that made it so easy to add to my website. Thank you Jay, I’ll be back for sure!”

    (She was back, I’ve recently edited the original page after Yael made some tweaks to the program.)

    Yael Keon – Email Marketing Maven + Marketing Consultant 

    © Copyright 2016 - 2019
    Jay Crisp Crow + Crisp Copy

    If you steal my words I'll
    send my teenagers to your house

    ...with their kitten

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    If BLANCA CREATIVE can work with a high-maintenance copywriter with all kinds of design and tech alchemy expectations, they can sure work with you


    Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
    This business pays its respects to them and their cultures; and to elders past, present, and emerging.