Make your copy make you money

(and bring you hollering fans who want to love you forever)

Learn to write your own showstopping, scroll-halting, highly converting Sales Page

 

Bonus: you’ll have access to a working conversion copywriting specialist – live

 

Make your copy make you money

(and bring you hollering fans who want to love you forever)

Learn to write your own showstopping, scroll-halting, highly converting Sales Page

 Bonus: you’ll have access to a working conversion copywriting specialist – live

“…The sales page had sold my client even before our call. This sales page just paid me more than I earned the whole year before in my business – for 1 client…”

Every piece of copy you’ve written to get folk onto your Sales Page has done its job

Now, it’s up to your Sales Page to transform your reader from a little bit in love with you to

FULL. SCALE. BUTTON. PRESSING. BUYER.

Because your Sales Page is your last chance to make that magic happen. It’s the moment you either get rave reviews or fall flat on your face – make or lose the sale. Every piece of copy, every email, every socials post has driven your ideal client to this one. single. page.

Without you feeling like a sleaze-ball-festy Salesy McSales pants…

…it has to convert

Convert like mine do. In one year (2020):

Crisp Copy Class Pink Apple

I WROTE OVER 30,000 WORDS OF SALES PAGE COPY

for clients including Disney artists to professional musicians, online course creators to skincare memberships, business coaches to empowerment brands

Crisp Copy Class Pink Apple

WHICH HELPED CLIENTS SELL OVER $5M

and counting. I charge from $4K for a mid-length Sales Page and a percentage if it makes over $100,000 in the first launch

Crisp Copy Class Pink Apple

+ TAUGHT 448 WOMEN

to write their own high converting copy, step-by-step, without melodrama or wanting to throw themselves into the (orchestra) pit, through the Crisp Copy Class and 1:1 copy mentoring

All while launching 3 of my own sold-out courses, bringing in 6 figures of profit, becoming the penultimate dance mum, and only working 20 hours a week

Yeah, my own Sales pages work pretty darn hard for me

It’s taken me 6 years to refine my Sales Page copy program over thousands of done-for-you copy projects and hundreds of 1:1 and group-program students.

And I’ll teach you my exact process in 5 modules

I don’t just teach copywriting; I teach conversion.
And I’m a working copywriter – I have skin in the game.

My aim for all my done-for-you Sales Pages is to repay my client their investment with me within the first few days of their cart open. Wouldn’t you love to be confident about the same ROI? I’ll show you exactly what I do.

My hit rate is a belter.

Put your hands together for the

SHOWSTOPPER SALES PAGE PROGRAM

 

the jazz-hands-and-all Sales Page copywriting course for women that puts you and your brand centre stage.

I’ll take your “I quite like to write” inklings and put your copy through its paces to transform your Sales page into a superstar.

One worthy of taking up space in the limelight.

Even if you don’t think you’re a writer. (Pfft: just wait!) 

 

Put your hands together for the

SHOWSTOPPER SALES PAGE PROGRAM

the jazz-hands-and-all Sales Page copywriting course for women that puts you and your brand centre stage.

I’ll take your “I quite like to write” inklings and put your copy through its paces to transform your Sales page into a superstar.

One worthy of taking up space in the limelight.

Even if you don’t think you’re a writer. (Pfft: just wait!) 

Your Sales Page is so far backstage, your audience can’t hear how amazing you are

in fact, they might not even know you exist yet.

And that’s not because you’re a bad copywriter, or your brand and business isn’t worth the dollars you want to charge, but probably has more to do with the fact your Sales Page copy has what it takes to get people to holler

“yes please,

take my money

and make me love you

hard!”

As I said: that’s not your fault – even if you’ve downloaded all the Sales Copy downloadables, filled in all the $47 templates, or even if you’re a decent, confident content writer.

Your Sales Page is different than any other piece of copy you have to write.

The bonus is: once you learn to write converting Sales copy, you can transfer those skills to every piece of writing your brand will ever need.

This is what the Showstopper Sales Page copywriting program delivers

🎟 online Masterclasses

🎟 structural templates

🎟 copywriting formulas (that actually work for conversion copy)

🎟 real life examples

🎟 copywriting swipe files

🎟 lessons aimed at beginners to experienced writers

🎟 working copywriter shortcuts galore and

🎟 the exact process I use to write every single Sales Page for clients

🎟 plus live call access to me to get all your copy questions answered

🎟 plus plus! Optional 1:1 copy review of your freshly written Sales Page

 

“…seriously a sales page copywriting genius.…”

5 main modules + evergreen access + 2 live calls* + 1 Sales Page copywriting specialist = 

your new converting sales page

In this one-of-a-kind online Sales Page copywriting course extravaganza, you’ll be mentored by multi-award winning copywriter, copy mentor, and head Teacher of the Crisp Copy Class, Jay Crisp Crow.

Hey, that’s me. Speaking of awards, I won a Top 50 Business Leaders National award in 2020 and I was named Best Copywriting Service 2021 for being at the forefront of delivering online courses differently. Better. You’re going to want to experience this as it’s like no other Sales Page copywriting course on the market (‘though, like with any good production, many will mimic!)

I’ll teach you the essentials of Sales page copy right down to the nitty gritty of how to steal your best clients’ words so you can banish Sales copy writer’s block back to the dusty old wings of backstage – where it belongs.

During this program, you’ll learn everything from how to find your audience (and welcome them into your show with front row tickets) to how to build a brand character based on the perfect words for your ideal clients (and best reviewers!) Plus: tried-and-tested formulas relevant for today’s audience (not the stodgy ol’ boring ones much regurgitated by lazy copywriting coaches everywhere), digital downloadable and printable templates, and real life examples of Sales pages that actually convert.

I know, coz I wrote ’em.

“…The templates and full page review by Jay are worth the course price alone…”

* What was that about this course not being like any other online copywriting course?

My background in Musical Theatre means I value a live performance way more than a slick DVD blockbuster any day. So, I’m not going to flick you access to the membership portal and let you have at it with no feedback, oh no,

you’ll get access to me during 2 live Q&A calls and have the opportunity for me to individually review your Sales Page copy

It’ll be me, you, and your fellow copy stars in a private virtual room where you can ask your Sales page copywriting questions, get answers specific to your copy, and – if you choose –  submit your work for individual copywriting feedback.

No more ‘curtains’ for the thing you dearly want to sell.

“…I had a choice to make, pay someone a month’s income to do it for me once, or, invest in learning a valuable skill that will help me now, and in the future. Can you say, “no brainer!?”…”

Here’s how we’ll RAZZLE DAZZLE IT:

 

 

Blogathon Week 1

MODULE 1 - GET IN CHARACTER

During module 1, I’ll show you the process I go through with my clients to steal the perfect words direct from their best clients’ mouths.

We’ll also work on upgrading your Brand and Benefit Statements and consolidate (and put a bit o’ shine on) your Brand Voice Style Guide. Best bit? Get this right and the copy practically writes itself.

Blogathon Week 1

MODULE 2 - WRITE THE SCRIPT

Here’s where we shake off the wigglies, stare down that blinking cursor of death, and write our first draft. Full of copywriting formulas and examples to write ripper Headlines, CTAs, and ideas for handling objections in a way that’ll make your clients want to whip out their credit card and give you a standing ovation – at the same time. This is copy you can be proud of, stand behind, and publish with full confidence.

Blogathon Week 1

MODULE 3 - POLISH YOUR PRODUCTION

There’s a big difference between the dress rehearsal and opening night and there’s a darn fine reason why people pay top dollar to see the real show. 

During this module, I’ll show you how editing, structure, and costumes will make all the difference plus ways to utilise the notes from solid ‘rehearsals’ to make final changes to your copy so it lands on the perfect note. I’ll also give you a structure that works to start you off – one you can completely customise and I’ll talk you through which marketing tactics are ridiculously unfeminist and totally uncool with the inclusion and what to do instead.

Blogathon Week 1

MODULE 4 - FIND YOUR AUDIENCE

There’s more than one way to make people shed a tear during a torch song, just like there are multiple ways to get bums on seats at your performance. 

During this module, we’ll go through how to choose an SEO keyword plus other options to get traffic to your door and eating up your Sales page.

Bonus, I’ve even shared with you my socials ad copy and launch email sequences so you can use them as inspiration.

Blogathon Week 1

MODULE 5 - SOLD OUT SHOW

Module 5 sees us consolidating, doing final notes, checking everyone’s places on stage, and – while the orchestra warms up – a chorus line of ideas for selling the heck out of your Showstopper (and how to upsell after the click-through).

Whatever you’re launching, you want the world premiere to be sold out and to upstage your competitors. That’s our goal.

Blogathon Week 1

BONUS: GREEN ROOM ACCESS

Lifetime access means additions and bonuses…for the life of this course. 

Get an all-access backstage pass to copywriting tutorials and resources to help write your Showstopper, including Expert Masterclasses and bonus content.

 A tried-and-tested process.
Rehearsed until it’s perfect.

With all the showgirl, none of the cheese.
And fully duplicatable (and customisable) by you. 

I’ll teach you all the steps.

 

“… the best time, money, and energy you could spend …”

Sure, you can pay me – or any other decent conversion copywriter – upwards of $4,000 to write one Sales Page for you

I mean, that’s still a good deal when you consider the ROI of a converting Sales page.

But, don’t you plan to launch more than one thing?

For around 95% off what you’d pay me for just one mid-length Sales Page, you can write your own conversion copy using my exact routine.

Because expecting you can write converting Sales Page copy without specific, process-based training is like throwing yourself off a building without a bungee cord.

Roll up to the Showstopper Sales Page Program and you’ll get:

 

Crisp Copy Class Pink Apple

5 MODULES EACH WITH MULTIPLE MINI MASTERCLASSES

step-by-step video and text instructions, broken down into popcorn-sized pieces, including the exact process I use to write million dollar Sales Pages

Crisp Copy Class Pink Apple

BONUS EXPERT MASTERCLASSES

in finding the right SEO keyword, Google Analytics, and tracking conversions and all future upgrades on the member’s only platform

Crisp Copy Class Pink Apple

WORKBOOKS, DOWNLOADABLES, EXAMPLES, AND CHECKLISTS

all fillable online or printable, full of instructions, formulas, and advice 

Crisp Copy Class Pink Apple

2 LIVE Q&A CALLS WITH ME

starting in May 2021 there’ll be two opportunities to turn up and get all your Sales Page copy questions answered. Can’t turn up live? No problem, pre-submit your questions and I’ll record the whole shebang

Crisp Copy Class Pink Apple

BONUS 2 x WORDPRESS SALES PAGE TEMPLATES

pre-built and designed, ready for your brand colours, fonts, and copy, perfectly structured and laid out for conversion – plug and play!

Crisp Copy Class Pink Apple

OPTIONAL: UPGRADE TO GET A VERY SWEET, SHOWSTOPPER ONLY DEAL ON A 1:1 COPY REVIEW

Yep, individual feedback of your new Sales Page copy that fine folk usually pay me their first-born for

For less than 95% of what you’d pay me to write a single mid-length Sales Page, I’ll teach you my exact process to write your own

 

“…the best Sales Page I’ve ever read…”

All the research shows us only 3% of good intentioned people actually finish a course, which is why I’ve included

2 live (and recorded) Q&A calls where you’ll have access to my copy brain to get answers to all your questions

To deliver you accountability, motivation, and a good ol’ pointed-toe kick up the patootie if you start to slow down with the actual implementation. You could easily power through this entire course in 2 weeks flat, even with waiting on answers from the pre-written client and customer survey questions I’ve written for you, or you can take your sweet time and slow shuffle your way through the modules – just as long as you have the main steps down before May 2021 and can take full advantage of the live calls.

5 modules worth of work is nothing when you consider the amount of time you hope to be in business, so knuckle down, stretch, then do the darn steps.

As my son’s ballroom dance teacher says, “put a mood on your face and let’s go!”

“… is there anything about copywriting she doesn’t know? I don’t think so…”

it ain’t over ’til the fat lady sings

 

 

That’s me, I’m the fat lady. You can identify however you like.

Just in case the numbers didn’t blow your hair back, here’s a bit of my backstory

I’m a working copywriter and copy mentor who in 6 short years has dragged my brand from barely-born to charging out at one of the highest hourly rates for freelance copywriters in Australia. I started with $0 and a borrowed laptop and now I’m invited to speak all over the globe about copy and branding.

My words did that.

Fairly quickly, I found an uncanny knack to teach other people how to make theirs do the same. I’m a natural Mentor/Teacher with a lifetime (started at 2) of experience on the stage, so when my Crisp Copy Class Alumni, Ruth, said “that woman could talk about toilet seats and I’d still come back for more” I guess it was my years on the stage which helped tickle her fancy.

 I’m 50/50 introverted and extrovert according to the fancy online personality tests and although I’m fiercely competitive, I found when it came to helping other women write the copy stuck between their hearts and fingertips – I just couldn’t help myself but get stuck in and give advice. For a couple of years, I kept that knowledge for my 1:1 mentoring clients, then, in 2018 I launched a new online class –  keeping costs lower than 1:1 training or outsourcing – for those on a budget while still maintaining a ripper level of expert advice and learning. That was the Crisp Copy Class, and it’s since earned accolades the world over for delivering something no other copywriting course had offered up until that point – copywriting training specifically for women who didn’t believe they were writers. And changing their mind (and confidence).

 I’ve written website copy, email copy, launch copy, Sales copy, landing pages, advertising copy, more About pages and biographies you can poke a stick at, socials, awards, grants, policy and procedures, headlines, hooks, eBooks and guides, influencer and stockist letters, magazine articles, blogs, reviews, and even wedding vows. You’d be hard pressed to find anything I haven’t written, though I now focus on website and email copywriting and teaching other women how.

 Sales Pages, About Pages, and email copy is my jam – all the places your words need to convert. And while I don’t perform to the applause of the Sydney Opera House (yep, danced there) or a packed speedway while singing on the back of a Monster Truck anymore, having copywriting doyennes such as Sandra Muller dub me “Australia’s conversion copywriting queen” is somehow accolade enough.

I’m Jay Crisp Crow, proud owner of a funny name, Mother to 3 game-changing people, lover of a Viking, and dedicated, life-long word nerd who just adores seeing someone else nail it.

I believe that selling is serving.

I believe money in a woman’s bank account can change the world.

And I believe you already have the right words for your Sales page – you just need someone who knows how to shine the spotlight on your soul and lead them out to centre stage.

And I believe I’m that someone.

“…I spent years struggling to get a cohesive, sensible, Sales page together, I wish I had found you years ago…”

The Showstopper Sales Page Program is for you if:

💫 You identify as a woman and you’re in business and you want to learn to write your own Sales Page copy so you can launch one offering (or one hundred) and rely on your own copywriting skills to get (good) bottoms on seats

💫 You’re a Virtual Assistant, Marketing Professional, Social Media Expert, or New-To-Sales-Pages Copywriter who wants to add Sales Page copywriting to your skillset so you can attract incredible clients and then write for them (and charge really, really well)

💫 You’ve got the time and energy to dedicate a couple of hours per module, for 5 (entertaining and educational) modules, and really suck the juice from having access to me and all the course content

💫 You think you’re not a good writer. Yep, you read that right. A: balderdash and B: you don’t have to be a “good” writer to write powerfully converting Sales Page copy – I’ll show you exactly why that’s the darn truth in Module 1!

Exit Stage Left if: 

🎤 You really don’t have the time and energy to write your Sales page yourself (in which case, I offer done-for-you services)

🎤 You’re here to swipe my resources and sell them as your own (it happens, more than I’d like, and I’ll respectfully bid you Chookas and kindly boot you out of the membership if you do)

🎤 You have a diet business (sorry, there’ll be a better fit for you but my business supports both me, an ex-dancer, and my daughter and I can’t, in good conscience, help you with your cause)

🎤 You hate musicals, puppies, or jazz hands

🎤 You don’t identify as a woman. Because I teach copy, but my driving force is the amplification of women’s voices

Jay Crisp Crow Testimonial Copywriting Crisp Copy

“Please do yourself and your business a favour, and jump on stage to become a Sales Page Converting Lead!

Not only would I recommend the course, but I have been actively sending peers your way.

There is no limit to the ways in which I will not be able to repurpose the skills I have learned.

These sales page tactics trickle into general website design, brand voice and identity, the psychology behind selling and buying, I now have so much content for my page and more confidence in ‘showing up’, my social output and a great insight into the needs and wants of my target audience.

I directly attribute this to the Showstopper Sales Page course. I shall be pulling from this knowledge for years to come and what’s more, I am so proud of myself for completing the course and completing my new sales page.”

Anna Walsh – Founder of happymash | closing the orgasm gap

Jay Crisp Crow Testimonial Copywriting Crisp Copy

“When I finally realised my “sales” pages were a little more than glorified information pages about my services doing SFA to inspire clicks… I knew I needed help. I asked Jay to take my money and coach me 1-1, but instead, she redirected me to her new course, Showstopper Sales Page. I had a choice to make, pay someone a month’s income to do it for me once, or, invest in learning a valuable skill that will help me now, and in the future. Can you say, “no brainer!?” 🧠

The templates and full page review by Jay are worth the course price alone.

Chuck in educational videos (several in every lesson), resources (that I’ll return to), and additional surprise bonuses (that I didn’t even know I needed), and Showstopper Sales Page is the obvious choice!

I’d recommend the Showstopper Sales Page course for anyone who has no idea how to talk about what they do, let alone format it into a web page! Any business owner who spent hours dragging and dropping trying to get half a clue on where the buttons and “about me” should go. Or in my case, any service based female who over describes the logistics of what they offer and loses their readers in the process! Jay, you’ve done it again. You’re a legend, and your humour and tough love delivered in your lyrical voice rock my world.”

Kristi LeesFunctional Health Coach + Business Mentor

Jay Crisp Crow Testimonial Copywriting Crisp Copy

“”A great product will sell itself.”

Well, obviously I don’t have a great product then… And then I met Jay. And she called this BS out for what it is.

During her AMAZING Showstopper Sales Page Course (which, by the way, was a really fun and new way of doing a course in light of a ‘Performer’, which we all actually are), I learned sooooo much.

My biggest take was that there is a structure, a method, a pattern. And no, you don’t start at the top and work your way down, but it still makes sense. Just trust the system.

It was theatrical music to my ears, as I am very analytical and love it when a plan comes together. Doing it in a group format with weekly sessions, was a great trigger to get things done. Yes, sometimes I did my homework late into the night before it is due, but if not for that, Ms Procrastinate will still be at Module 1: Welcome.

The group was filled with incredible women; all working hard, learning together, supporting each other and cheering each other on. And the most amazing thing was how different and unique each Sales Page turned out, even though we all did the same coursework.

The best investment I ever made for my business (and my professional self-development as a business owner) was to do Jay’s courses.

Not just one. ALL OF THEM! Jay now only has to say ‘I have a new course’, and I’m all ready to sign up, because I know it will be good! And teal is also my favourite colour. It all works for me!”

Riki Deale – Head Lion Tamer (Parent Education) at Tame Your Zoo

FIND YOUR FAVOURITE SEAT

(Don’t worry, all seats are the best in the house)

3 CASH-FLOW FRIENDLY PAYMENTS OF

$220

AUD – approx $160 USD and £120

1 LET’S-DO-IT-ALREADY PAYMENT ONCE

$600

AUD – approx $455 USD and £330

BONUS: After you’ve purchased the course, you’ll be offered a

once-off, Showstoppers only

massively discounted price to get your brand new Sales Page copy reviewed

All prices are + GST for Australian clients and you’ll be charged in AUD. Check your exchange rates if you’re in another country – you’ll be pleasantly surprised!

You’ll notice I’ve included an admin fee into my payment plans for this course and, in the past, I’ve been vocal in educating women about poor tax and predatory marketing tactics. This is not a revenue stream – the extra amount is small, and is only to cover the administration hours running payment plans plonks at my business doorstep. As always, I’ll remain being upfront and honest about my choices as it comes to investment and I choose not to use charm or psychological pricing – you’re smart enough to understand $597 is actually $600, right? I’ll teach you about that in this program, too!  

Love me, love me, say that you love me

Yeah, OK, that one’s from a movie musical

Hundreds of women have enrolled in one of my copywriting courses but this program is still pretty new, so I’m still gathering testimonials from my first round participants yet (at the time of writing this Sales Page, they’re just finished the main modules and onto testing everything out!) So, here are some of the leading ladies who’ve completed my other courses:

Crisp Copy Class Best Copywriting Course

“The best investment I ever made for my business (and my professional self-development as a business owner) was to do Jay’s courses.”

“I am a die-hard DIYer, riding the cutting edge of the NewLaw wave, so outsourcing my copy was never in my game plan. Besides, I enjoy writing so much – why should I let someone else have all the fun? The problem was, my website copy did not feel cohesive. It lacked structure, having been written piecemeal in spurts of unguided inspiration, and it was not as delightfully dazzling as I desired it to be. I also thought I lacked the time and motivation to make it better.

Enter Jay’s Crisp Copy Class. Jay’s copy always sizzles superbly and if I was ever going to entrust my copy to another, the ever-feisty Jay would be my first choice. Imagine my joy at finding that she would not only hold my hand and guide me step by step through the process of polishing every word on my website, she had also curated a collection of top-notch marketing experts to teach me all I needed to know about efficiently crafting an effective web presence for my business.

The best thing about the Crisp Copy Class is the inspiration that comes from working with other motivated writers (including Jay herself) to bring out my very best wordsmithery, and then receiving timely (loving) scrutiny to screen out all that is drab and dull.

If you love writing but your website copy lacks lustre (or even if you want to hang out with cool people and have fun playing with words) I cannot recommend the Crisp Copy Class highly enough.”

Michelle Whitehead

Lawyer, Michelle Whitehead

“Like a course, but better! Education + Feedback = Priceless.

I’d been circling my website for months knowing it needed an update, but every time I sat to write, zero came to me. What was I supposed to say? In what order? Using what words? Then back in the too hard basket it would go.

Enter the Crisp Copy Copywriting Course (and community). This group has got to be the next best thing to outsourcing – which isn’t something I personally wanted to do. You get an education that sets you up long-term as well as those “water cooler chats” for check-ins and accountability (as well as Jay’s standard issue humour).

No more wondering what to write or feeling alone behind a computer screen! Watch a monthly call, take notes, do the thing, get feedback, edit and hit publish. Viola! Now I can make my own website changes with confidence ??

Kristi Lees

Health Detective, Kristi Lees

“Jay is just awesome!

I have learned soooooo much in the few months I was enrolled in the Crisp Copy Class. Jay was always willing to comment, assist, review, guide, and even pamper and encourage on the tough days. She not only taught me about copy, but also inspired me on how to start a business and run it from home while also have a family and other life commitments.

I will HIGHLY recommend her to anybody who would like to improve their copy on their website, emails, blogs, social media and just life in general! Thanks Jay!”

Riki Deale

Founder, Tame Your Zoo

“I knew I could write, in fact, I make money writing copy for other people. But it wasn’t until I joined CCC that MY copy started coming together.

During the course it was great being able to tap almost directly into Jay’s copy and business brain, no question was too stupid and her answers were always crystal clear.

Jay taught me how to write in my voice, and create self-weeding copy that my target market loves.

Being in CCC is a great investment for any businesswoman at any stage – but particularly for those who think boring copy is so yesterday.”

Jennifer Zeven

Copywriter + Author, Blurbology

“Writers like me spend a lifetime refining the craft. Hours are spent on a single sentence. You add a word here, take another there, always in scrutiny of every nuance and slant. Until you end up with a piece of writing so precise in delivery and interpretation, its intended meaning can’t be mistaken.

I wanted to refine my copywriting skills.

When my business coach told me to check out the Crisp Crow website, I did. Jay had me from the first headline. Right smack bang in the palm of her multi-award-winner hand.

I signed up to her… online copy course the minute I heard about it.

I love the structured yet at-your-pace learning style. It means hustling women like me can make it work. I love the friendly and supportive environment. I especially love how Jay’s always available to give support and gentle guidance when you need it.

The course has gone above and beyond supersizing my copy prowess. Jay adds bang for buck by enlisting industry experts to deliver topics on personal branding, SEO, analytics, targeted web pages and more.

I know a heck of a lot more now than I did before the course. It’s given me a confidence kick and I’m a better copywriter for it.

Let’s face it, when Jay gives your copy the thumbs up: life made.

I’d definitely recommend this course to solopreneur business women looking for a content-marketing edge.”

Eva Puardo

Copywriter, Quale Creative

“Jay is the most amazing and generous teacher. I learnt to find my own voice and have gained so much more confidence in my copywriting from doing the course. I love that I can always come back and refresh in any area.”
Gisela Pineiro

Artist and Founder, The Creativity Counsellor

Jay helps me find the words and meaning of my business with such ease, and then provides the structure in how to share. And she then, so very wonderfully, imparts such empowerment to go out and spread my vision with all that will listen.

So very gorgeous and such amazing value. Go chat with this one, she’s so very worth it.”

Lisa Formosa

Mentor, Innately Me

“I did Jay’s Crisp Copy Class a year or two ago and I still refer back to my notes.

I’ve always love writing and as a digital marketer it has played a big part in my career but it wasn’t until I had the foundational knowledge Jay shares, coupled with her sassy sparkle that I really felt confident to talk about myself as a copywriter.

Since Crisp Copy Class 90% of my clients use my copy writing skills in part of my work for them and I have become a lot braver at my own marketing and messaging.”

Elle Roberts

Business & Brand Development Coach, Rare Seed Agency

“The Crisp Copy Course was incredibly useful when I did it a few years ago. I learnt how to write website copy that sounded like me while still resonating with my potential clients.

My sales improved 2 fold after completing the course. I also gained confidence in writing about what I do. Writing copy is not a daunting task any more.

Now years later, I still use the skills I learnt, refer back to the course when needed and engage with the powerful Crisp Copy community that Jay has built around the course.

I highly recommend doing this course if you want to learn how to sell with your words while still being yourself.”

Trish Everett

Mindset Coach, Weave

“The Crisp Copy Class is phenomenal. The information, the support, the modules, the live calls and coaching, the community… Everything about the Crisp Copy Class is amazing and a must do if you’re an entrepreneur. Jay is AMAZING and you need her in your business copy world!”
Louise O'Reilly

Cultural Consultant, Louise O'Reilly

“Jay is such a word wonder, I loved her Copy Course so much. Jam packed delivering promise after promise, and then some.

For a non-writer, but still knowing that branding and getting my voice out there was, and still is, vitally important in marketing, but feeling tongue tied and terrified, I took the leap into Jay’s DIY course. So grateful for learning the simplified but vitally important structure of writing copy that is heartfelt, sincere and not just your run of the mill blah blah blah. Copy that engages, amuses and converts.

She has given me courage for me to be me, and so, I am, thanks to Jay.

Beth Klenner

Naturopath, Beth Klenner

YOU got questions?!

Good, that’s how you learn!

What dates will I need to turn up live?

2021 Live Calls are scheduled for:

Tuesday May 25th at 12.30pm AWST Thursday 17th June at 1pm AWST.

And all live calls will be recorded and the link sent to you via email within 24 hours so you’re completely OK to not turn up live (you can submit questions and copy beforehand).

How much time will the course take?

So, you noticed the price wasn’t $500 +  per hour, right? That’s because I’m not going to do it for you and there’s some work needed from your end. Anything good either needs time or money invested in it – this is an affordable course because it requires you to commit to a couple of hours per module to do the work. 

But, don’t worry if life gets in the way. You have access to the course content for as long as I’m in business and the Sales Page course exists (and I’ve no plans of ever being employable again).

I can't make all the live Q&A sessions, does it matter?

Absolutely not!

I live in the wilds of the Perth Hills – one of the most isolated cities in the world. I certainly don’t expect you to stay awake until 2am your time to catch live sessions (unless you’re a night-owl-vampire like I am!)

All questions will need to be pre-submitted the week before the live calls, and I’ll record everything.

How long will I get access to the course?

For the lifetime of this course.

I’m planning for that to be a very long time, my friend.

Every lesson of every course I run is recorded and uploaded to the member’s only platform. You’ll have access to that for the life of the course.

There's so much info online for people writing their own copy. Can't I just follow all that advice?

Heck, yes!

How’s that going for you so far?

I wrote over a million words of converting copy last year and people pay me just over $5,000 to do this training with me 1:1 or $4,000 to have me write 1,500 words of Sales page copy.

This membership course gives you step-by-step guides to follow and access to me. You do need to do some work but you’ll learn this stuff once and implement it forever more.

I don't have anything to sell on a Sales Page, yet.

Tricky, tricky!

If you want to learn to write a Sales page but you’re not 100% set on what you’re offering yet, that’s OK. As long as you have a good idea of what you might be offering you can use this time as a practice run, write yourself a ripper template, and when you have settled on exactly what it is you’ll be selling – just change out the details.

I've already completed the Crisp Copy Class or Unfail Your Email or <insert other copywriting course here>

Whooooopppeeeee! This is EXACTLY what you need – next level stuff. You might have loved the Sales page copywriting module in the Crisp Copy Class, but this is the next step.

Also, it doesn’t matter if you’ve taken all the other copywriting courses on the market, because only a Crisp one delivers me. *not so humble brag*

I just don't have the time!

Great! Outsource!

Email me and I’ll write your Sales page for you. Unless you’re in the diet industry or don’t like puppies. Then, no dice.

But, if you want to learn copywriting practices you can use on every page of your website along with paying a fraction of the price of getting a professional to do it for you, this is a very sweet option, my friend!

But... I'm a bad writer!

1. Poppycock.

2. That’s why I’ve broken down these lessons for you with advice on structure, writing processes, editing, and storytelling.

3. See Point 1.

Don’t want to be a copywriter when you grow up? Goodo. This course is aimed at smart women in business who want to improve their own copy, and marketing professionals, VAs, and newbie copywriters who want to get better results for their clients. You don’t need to be Tolstoy to kill it.

I've changed my mind. Can I have a refund?

Listen, don’t do that to yourself.

Don’t be one of those people that signs up for things only to bail on themselves.

Let’s tackle this thing. Do the work. Implement the advice. You’re thinking of signing up for this because you are so darn sick of your Sales copy being the same as your competitors, boring as heck, or feeling totally inauthentic. Or, like, not in existence.

So – officially: refunds for change of mind will not be given. However, if your world implodes sometime between the day you purchase this course and 14 days afterwards we can work something out depending on how much of the course you have accessed (the platform tells me your engagement rates). If you request to cancel your course in writing to accounts@crispcrow.com.au within 14 days of purchasing this course with a valid reason for your request we will reply by email within 2 business days to inform you if a refund has been approved. Once approved, an electronic refund will be issued (less any payment gateway fees or pro rata fees for access of course content) within 14 working days from the date of approval.

Refund requests after the 14 day period will not be approved under any circumstances and at all times we will abide by the Australian Consumer Law in relation to any guarantees for our Services. You can read all my T&Cs here.

Is there any reason I shouldn't do this course?

If you’re a copywriter or copy coach (or you plan to be one) who wants to sell Sales Page courses or downloadables, this is not the program for you.

Please take a look at my 1:1 copywriting mentorship program here.

I'd rather work with you 1:1

Fantastic! I have something just for you. Check it out here. It’s by application only, so do make sure you book in the free chat first.

FIND YOUR FAVOURITE SEAT

(Don’t worry, all seats are the best in the house)

3 CASH-FLOW FRIENDLY PAYMENTS OF

$220

AUD – approx $160 USD and £120

1 LET’S-DO-IT-ALREADY PAYMENT ONCE

$600

AUD – approx $455 USD and £330

BONUS: After you’ve purchased the course, you’ll be offered a

once-off, Showstoppers only

massively discounted price to get your brand new Sales Page copy reviewed

All prices are + GST for Australian clients and you’ll be charged in AUD. Check your exchange rates if you’re in another country – you’ll be pleasantly surprised!

You’ll notice I’ve included an admin fee into my payment plans for this course and, in the past, I’ve been vocal in educating women about poor tax and predatory marketing tactics. This is not a revenue stream – the extra amount is small, and is only to cover the administration hours running payment plans plonks at my business doorstep. As always, I’ll remain being upfront and honest about my choices as it comes to investment and I choose not to use charm or psychological pricing – you’re smart enough to understand $597 is actually $600, right? I’ll teach you about that in this program, too!