Turn your words into wealth
Email Alchemy is a bundle of the best Black Friday/Cyber Monday copywriting templates and mini courses to turn your wit and words into money in the bank
Black Friday and Cyber Monday sales + consent-driven, positive communication?
Those two concepts don’t usually go hand-in-hand.
Unless you’re using a platform where you’ve already connected with a whole load of fine folk who WANT to buy something, and now what they’re looking for is to perhaps buy from you.
Oh, and all the data shows a staggering return on investment, sometimes to the tune of 4100%. Here’s the truth, if you already have an email marketing platform, you are halfway there.
Now all you need is a strategy, your wit, and some words.
Which is where this bundle of my best copywriting resources and templates slides right in.
Fact: if your new best client or customer goes anywhere near their emails over the BF/CM weekend, they’re looking to buy
And if you’re not doing them the service of warming them up beautifully, then showcasing the best of what you have to offer (with a cheeky little discount to tempt them thrown in) you’re not giving them what they want.
And worse? You’re leaving money on the table.
In the fast-paced realm of online shopping, your well-crafted emails are the spells that could conjure up a sale. Winning for you. Winning for them.
It’s not just about catching their attention with a one-off ripper Subject Line, it’s about creating magic that compels them to click, buy, and come back for more.
With Email Alchemy, you’re not just going to send emails,
you’re going to send magic.
“Jay’s templates made it really easy for me to get the words out, in the right order, and infuse my personality in all the right places. Templates for the win!”
What’s included in Email Alchemy?
Entice With Emails Mini-Course
Super speedy, 4 part video + written notes series to put a little bit of strategy into your Black Friday sales planning
Includes:
- Ideas and strategy for how to get folk to trade their email address for being on your list
- The basics of what you need on your Landing Page
- Introduction to a Thank You Page (that upsells your new subscriber into your next (paid) thing)
- Strategy around planning a Nurture Sequence
Valued at $25, it’s a fabulous little start on how to get your head around creating (or refreshing) a converting funnel
Landing Page Workbook
I’ve stripped back all the fluff and made your Landing Page copywriting and creation as simple as 1 + 2 + 3!
Includes:
- 30 + pages of step-by-step workbook prompts
- Copy and structure advice to write a converting Landing Page and get hot leads wanting you in their inbox
- Bonus: some super simple copy formulas and fill-in-the-blank options for the super busy!
Usually $70, use this template and have your Landing Page copy written – and structured – in 20 minutes
Easy Peasy Emails Templates
Because the worst thing you can do with an unengaged list is start hitting them hard with Black Friday offers, we’re going to do some pre-sales-weekend work and nurture the heckery out of your fine folk.
Includes:
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All the copy prompts you need for a 3 part hybrid Nurture/Upsell email sequence (yep, 3 parts, not 17, not 330!) – made super simple
Usually $33, these 3 email templates are similar to the 3 best performing emails from my own Nurture/Welcome and Sales/Launch sequences
Black Friday/Cyber Monday Email Template
Now we’ve made those subscribers like you, we’re going to use my high-converting email template to sell them your best thing, on the best weekend for them to buy it!
Includes:
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promo email structure template (with fill-in-the-blanks in case you really get stuck)
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example using the same template for your swipe file or inspiration
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basic visual guide for the folk who need to see how it’s all laid out
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anti-yuck sales copy
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spot of email structure education including what all good emails need
Usually $7 and works like a dream!
Sales Page Template **
Guess What? I use this exact template every single time I write a client’s Sales Page from scratch (and charge $5K to do it!)
Includes:
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Sales page basics (because no one really wants to admit they don’t know the difference between a Sales page and a Landing page and what the heck difference is there from your Service page copy?)
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Conversion copy lesson (complete with myth de-bunking, a crash course on how to be a conversion copywriter, and what it actually means)
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How to reverse-engineer your Sales page (figuring out where you ultimately want your people to get to, and then working backwards from there)
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Template to follow to tick ALL the Sales page boxes
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Visual guide to follow for layout and structure (beccause how it looks is going to make a difference to the flow, yo)
Usually $90, this Sales Page has launched hundreds and hundreds of services, offers, courses, and even products for clever folk all around the world
** Don’t need a Sales Page? That’s OK, I’m throwing in my brand new Product Description Template for e-comm Queens too! (Valued at $40!)
Social Media Copy Easy Peasy Style
So you can write gorgeous socials posts that’ll get folk clicking through to your brand new Landing Page and positively gagging to sign up to your opt-in AND THEN clicking through from your socials to your new Sales Page.
Includes:
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35+ page workbook of templates, examples, and prompts to easily write your socials copy
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Plus a pre-recorded online copywriting class for a little strategy and how-to
Usually only included for my Crisp Copy Class students, this resource has been so widely fawned over I’ve decided to sell it individually
Aren’t bundles magic? This is $272 worth of goodies for a one-off 2023 Black Friday price:
$44 AUD
+ GST for Australian folk. $44 AUD is approx. $28 USD and ￡23.
No code required, discount’s already been applied. Huzzah for one thing being easier this week!
Why would you want to learn from me?
I’m not just bossy, I’m the boss. The bacon-bringer, the buck-stops-here-girl. I completely understand the paramount importance of your words making bank. Because I don’t get up every morning, have my false eyelashes on fleek, and have someone give me a blow-dry before waltzing into my writing space coffee in hand.
I’m a working copywriter and copy coach who in 6 short years dragged my brand from barely-born to charging out at one of the highest hourly rates for freelance copywriters in Australia. I started with $0 and a borrowed laptop and now I’m invited to speak all over the globe about copy and branding, sales and structure, entrepreneurship and sometimes musical theatre. (Actually, that last point is untrue, I just throw in references for fun.)
My words (mainly over emails) did that.
Every day I make recurring income from my Nurture sequence. Not a Sales sequence, just a regular ‘Welcome to the Crew of Crisp’ set of emails with strategic links scattered through. That’s the power of an engaged email list you love on, and I’ll teach you how to do that.
I’m Jay Crisp Crow, proud owner of a funny name, Mother to 3 game-changing people, lover of a Viking, and dedicated, life-long word nerd who just adores seeing someone else create magic and sell everything.
7 tried-and-tested Crisp Copy resources
= $272 if you purchased one at a time
or grab Email Alchemy for a one-time price of $44
All prices are in AUD + GST for Australian clients
Ohhhh, so you’re a *reader*! We’re going to get along just fine! Here are the FAQ you might have made it to the bottom of this page to read:
What even *is* copywriting?
Well, hello, my new friend! How did you make your way here? If we haven’t met before, I’m a copywriter. Has zip to do with legals, everything to do with words that make your best new client or customer absolutely fall over themselves to hand over their credit card details and possibly also propose some kind of long term relationship with your brand.
Copywriting is a process of carefully structuring the right words to make the reader take an action. It’s words that sell things – from your product Sales page to the back cover advertisement in a newspaper.
Good copywriting showcases not only the features of your service or product but also the benefits, and makes your ideal clients realise they need your thing – it converts readers to buyers and compels the people you want to sell to to take an action.
But...I don't know the first thing about email marketing.
Cool beans, that’s why you need these resources!
You do not need to be an email marketing expert to start using your platform effectively. Nothing I sell you is going to teach you to hard-sell your people or irritate the pantaloons off them, it’s just not my style.
If you don’t already have an email marketing platform but you’re keen to give it a try, I recommend MailerLite. It’s the platform I’ll be emailing YOU from, so you can see it in action, too.
How will the resources be delivered?
Funnily enough, over email.
No, I won’t send you one email once with a whole lot of links and then never remind you about your access to them.
I’ll also pop all the resources in a list I reckon you should start with first all the way through to prompting you to send me your stuff to take a look at it.
Hint: steal the good ideas you like about receiving these emails for your own emails!
But, I haven't even figured out who I am as a brand yet.
You know what? It’s good you know this! So many businesses start pulling together these kinds of processes and go off launching things without having a solid brand voice in place yet.
If you’re not about to do that, you’re already ahead of the game.
I can help you with the brand voice thing, though. Grab the exact resource I use to develop my clients’ brand voices here.
Can I check out the resources individually?
You sure can. They’re all listed here on my Copy Courses page.
How long do I have access to the materials?
For the life of the resources. It hasn’t been very often, but once in a while I’ve retired previous courses or put them on pause while I’ve done an upgrade. That’s mostly been for my big courses, though, and these are workbooks and templates, so you’re pretty safe to access them any old time and when you’re ready.