write your own
WRITE YOUR OWN
“best business investment I’ve ever made…”
Online copywriting courses and downloadables
for clever businesswomen who want to write what they mean (and sell all their stuff!)
There are gazbillions (not a real number) of words online you could read to up-level your brand chops. You could pretty much take off a year from life to consume the lot. What makes Crisp Copy online copywriting courses the bomb?
My copy doesn’t just make people pull out their wallets, it also makes their hearts ache
But it’s not magic. You just need to start with a brand voice. And there are no secrets to uncovering the darn thing, only an exponential growth in your capacity to have potential clients and customers fall in love with your brand.
Add in some solid ideas for how you’ll structure your copy and you have conversion gold.
THE CRISP COPY CLASS
You could pay me $400 an hour for 1:1 copy coaching or you could plonk yourself in my hot seat for 3 months with a load of other smart businesswomen.
Part training. Part community. Part brain-pick. The Crisp Copy Class is an online society of women in business wanting to write better to sell all their things.
Expert lead Masterclasses, copywriting 101, step-by-step modules, live copy hacking, daily access (weekdays!) to Jay for your round, a vibrant Facebook pod (with the option to stay in the main group after your round), connections and accountability.
This course has been created for women in business. From midwives to copywriters, from mortgage brokers to website designers, everyone in the deep end together (some with floaties and hey – there’s no shame in that) finding their brand voice, their copy personality, discovering their dream clients, and writing words that sell.
UNFAIL YOUR EMAIL
Are your emails big fat fail whales? They should be one of your most incredible revenue-raising, fall-in-love-inducing tools in your business toolbox.
Spend 6 weeks in an intensive relationship with me and your email copy (and a handful of other women) and get immediate feedback on your email copy.
We’ll meet for a couple of hours every week, everything is recorded so you can keep up, even if you miss the live sessions, bring your completed drafts to a weekly live-review session, and get your email copywriting basics sorted.
In less time than it takes you to bemoan the fact it’s been another year and you haven’t taken advantage of starting, growing, or communicating with your list.
“…You have to actually do stuff. Homework. But that’s how you get copy gold from the most accessible, open, honest and knowledgeable copy guru I have ever come across. Best value program I have done since going into HR consulting 5 years ago…”
THE CRISP COPY BLOGATHON
Blogs shouldn’t be journal entries, boring as bat-poop, or TED talks. They also shouldn’t make you want to cry or poke yourself in the eye with a brittle plastic fork just to avoid writing them.
Plus, you need to incorporate copywriting structure basics to increase your conversion if you’re going to be able to use your blogging to benefit your business.
Join the 4 module Crisp Copy Blogathon and tackle everything from working in a long-tail keyword into your blog so organically, it could be certified to content planning so streamlined, it’ll take you a less time than it takes to make a risotto.
This is a low-cost self-paced course with oodles of inclusions and lifetime access.
Copywriting resources that are simple as pie to follow, broken down into implementable steps, and cheaper than a pub lunch
BRAND VOICE FOUNDATIONS WORKBOOK
Building a brand voice? Struggling with what to write above the fold on your website?
This workbook will guide you through:
– Building a Word Bank
– Writing Brand + Benefit Statements
– Helpful ideal client questions – the ones relevant to actually helping you write your copy
ABOUT PAGE STRUCTURE PACKAGE
Got a whole lot of backstory and no real concept of how to bring it together for your website? Here’s a step-by-step visual guide with accompanying simple documentation to walk you through taking all that story and heart and turning it into something that’ll read well, be easily scannable, and move your ideal client through to the next point of the journey.
SALES PAGE STRUCTURE BUNDLE
Want to sell ALL your stuff?
The Crisp Copy Sales Page Bundle is a 20 + page guide including:
– Sales page basics
– Conversion copy lesson
– How to reverse-engineer your Sales page
– And a template to follow to tick ALL the Sales page boxes
– a visual guide to follow for layout and structure.
NO MORE BORING BIOGRAPHY TEMPLATE
In the course of your business life, you’ll be asked for a biography about a thousand times a minute (well, it feels like that when you don’t have one).
This template makes it hugely helpful – you really only need to write 2 sentences – at a time. You can then use your first bio to morph into whatever your biography requester needs without starting from scratch.
LANDING PAGE WORKBOOK
You know you need subscribers and you want to use email marketing like a total High Priestess and you need to start making sweet, sweet cash like, last week. So, how you going to get bottoms on your email marketing seats?
Grab the Crisp Copy step-by-step Landing page planner right here and whip one up faster than an instant coffee.
BASIC BLOG STRUCTURE
Got the ideas and the know-how but don’t know what your blog should include to get maximum conversion? Don’t know where your metatag goes or what a CTA is?
This super simple, 5 page guide will show you where to put your blog words so they work for you.
All prices are in AUD and + GST for Australian clients
“I have had the pleasure of being taught by Jay and boy, can that lady engage a group. I swear she could talk about the latest toilet seat trends and be able to compel people to WANT to know more…”
Or, How’s about some free stuff?
About Page Guide
In this eBook I’ll step-by-step you through the sometimes bumpy road of telling your own story.
Why is it so tough? Because often we’re too close to our own brilliance to recognise the shimmer.
Your About copy should be honest but polished, in your voice with a sheen of professionalism. It’s you on your best day.
Word Bank Lesson
If you don’t feel like the words you plop on the screen are the ones you want to leave in the world, if the ‘right’ words get stuck halfway between your heart and your fingertips, or if you’re just sick of sounding like everyone else, and not like yourself, it’s probably because you don’t have a brand voice developed.
Here’s where to start.
From Milkshake To Buyers
You know you want to harness the power of email marketing. You know to build a list you’ve got to offer some kind of fair trade: your expertise and knowledge for their email address. And you know it’s not enough to snaffle an email address, send them a good thing, then go AWOL on your new favourite people.
If your milkshake doesn’t bring the b…uyers to the yard, here’s how to invite them.
thousands of downloads
Bundles of dollars made by women who write words they mean
“Once upon a time, I was stuck writing my professional bio, my copy fairy dropped a magical PDF into my inbox and all of a sudden, I was no longer stuck! With just a few small but incredibly helpful cues, I whipped up my bio in seconds after I’d been staring at a blank Word document for hours beforehand.
Jay’s template made it really easy for me to get the words out, in the right order and infuse my personality in all the right places. Templates for the win!”
“I joined the CCC ‘cos I offer a unique form of prep for pregnancy and birth that’s always been a little tricky to communicate. I’m over that – I wanted to find the way to draw clients in…
plus I just lurve Jay’s word magic.
The no-nonsense approach to getting our copy reviewed, the cheer squad of other women who asked genuine questions and offered kind critique, the professionalism and yet genuine humility of the other writers, were all very cool.
Since doing CCC, I have completely relaxed around using my own authentic voice in my copy, and am ready to take on 2020 in a big way!”
“I knew I could write, in fact, I make money writing copy for other people. But it wasn’t until I joined CCC that MY copy started coming together.
During the course it was great being able to tap almost directly into Jay’s copy and business brain, no question was too stupid and her answers were always crystal clear.
Jay taught me how to write in my voice, and create self-weeding copy that my target market loves.
Being in CCC is a great investment for any businesswoman at any stage – but particularly for those who think boring copy is so yesterday.”
“I joined Jay’s class because I knew she can write kick-ass copy, but even better, I knew she has spunk.
That’s a lethal combination, and I wanted a part of her action in CCC.
I wanted to download her skills and feed off her vibe, to be brave and truly voice myself out.
She taught me the tangibles – how to write, how to edit. But most importantly, she taught me the equally valuable intangibles by making me dig deep and really think – figuring on what my business is and what my brand stands for, and what it doesn’t.
And just go for it. My business copy is still a work in progress, but now the progress is much easier, thanks to what I have learned in CCC and Jay.”