Online copywriting courses and downloadables
for clever businesswomen who want to write what they mean (and sell all their stuff!)
There are gazbillions (not a real number) of words online you could read to up-level your brand chops. You could pretty much take off a year from life to consume the lot. What makes Crisp Copy online copywriting courses the bomb?
My copy doesn’t just make people pull out their wallets, it also makes their hearts ache
But it’s not magic. You just need to start with a brand voice. And there are no secrets to uncovering the darn thing, only an exponential growth in your capacity to have potential clients and customers fall in love with your brand.
Add in some solid ideas for how you’ll structure your copy and you have conversion gold.
THE CRISP COPY CLASS
You could pay me $400 an hour for 1:1 copy coaching or you could plonk yourself in my hotseat for 3 months with a load of other smart business women.
Part training. Part community. Part brain-pick. The Crisp Copy Class is an online society of women in business wanting to write better to sell all their things.
Expert lead Masterclasses, copywriting 101, step-by-step modules, live copy hacking, daily access (weekdays!) to Jay for your round, a vibrant Facebook pod (with the option to stay in the main group after your round), connections and accountability.
This course has been created for women in business. From midwives to copywriters, from mortgage brokers to website designers, everyone in the deep end together (some with floaties and hey – there’s no shame in that) finding their brand voice, their copy personality, discovering their dream clients, and writing words that sell.
Copywriting resources that are simple as pie to follow, broken down into implementable steps, and cheaper than a pub lunch
Building a brand voice? Struggling with what to write above the fold on your website?
This workbook will guide you through:
– Building a Word Bank
– Writing Brand + Benefit Statements
– Helpful ideal client questions – the ones relevant to actually helping you write your copy
Want to sell ALL your stuff?
The Crisp Copy Sales Page Bundle is a 20 + page guide including:
– Sales page basics
– Conversion copy lesson
– How to reverse-engineer your Sales page
– And a template to follow to tick ALL the Sales page boxes
– a visual guide to follow for layout and structure.
Got a whole lot of backstory and no real concept of how to bring it together for your website? Here’s a step-by-step visual guide with accompanying simple documentation to walk you through taking all that story and heart and turning it into something that’ll read well, be easily scannable, and move your ideal client through to the next point of the journey.
Basic Conversion Structure
Got the ideas and the know-how but don’t know what your blog should include to get maximum conversion? Don’t know where your metatag goes or what a CTA is?
This super simple, 5 page guide will show you where to put your blog words so they work for you.
Template. Sans Boring
In the course of your business life, you’ll be asked for a biography about a thousand times a minute (well, it feels like that when you don’t have one).
This template makes it hugely helpful – you really only need to write 2 sentences – at a time. You can then use your first bio to morph into whatever your biography requester needs without starting from scratch.
All prices are in AUD and + GST for Australian clients.
“I have had the pleasure of being taught by Jay and boy, can that lady engage a group. I swear she could talk about the latest toilet seat trends and be able to compel people to WANT to know more…”
Or, How’s about some free stuff?
About Page Guide
In this eBook I’ll step-by-step you through the sometimes bumpy road of telling your own story.
Why is it so tough? Because often we’re too close to our own brilliance to recognise the shimmer.
Your About copy should be honest but polished, in your voice with a sheen of professionalism. It’s you on your best day.
Word Bank Lesson
If you don’t feel like the words you plop on the screen are the ones you want to leave in the world, if the ‘right’ words get stuck halfway between your heart and your fingertips, or if you’re just sick of sounding like everyone else, and not like yourself, it’s probably because you don’t have a brand voice developed.
Here’s where to start.
Crisp Your Copy Worksheet
Does your website send people (running, screaming) away? Do you have soggy copy spots causing hazards to your reader?
Download my Crisp Your Copy worksheet and I’ll run you through the 10 most common copywriting mistakes that are easily fixed in 10 minutes.
thousands of downloads
Bundles of dollars made by women who write words they mean
“Once upon a time, I was stuck writing my professional bio, my copy fairy dropped a magical PDF into my inbox and all of a sudden, I was no longer stuck! With just a few small but incredibly helpful cues, I whipped up my bio in seconds after I’d been staring at a blank Word document for hours beforehand.
Jay’s template made it really easy for me to get the words out, in the right order and infuse my personality in all the right places. Templates for the win!”
“I joined the CCC ‘cos I offer a unique form of prep for pregnancy and birth that’s always been a little tricky to communicate. I’m over that – I wanted to find the way to draw clients in…
plus I just lurve Jay’s word magic.
The no-nonsense approach to getting our copy reviewed, the cheer squad of other women who asked genuine questions and offered kind critique, the professionalism and yet genuine humility of the other writers, were all very cool.
Since doing CCC, I have completely relaxed around using my own authentic voice in my copy, and am ready to take on 2020 in a big way!”
“I knew I could write, in fact, I make money writing copy for other people. But it wasn’t until I joined CCC that MY copy started coming together.
During the course it was great being able to tap almost directly into Jay’s copy and business brain, no question was too stupid and her answers were always crystal clear.
Jay taught me how to write in my voice, and create self-weeding copy that my target market loves.
Being in CCC is a great investment for any businesswoman at any stage – but particularly for those who think
“I joined Jay’s class because I knew she can write kick-ass copy, but even better, I knew she has spunk.
That’s a lethal combination, and I wanted a part of her action in CCC.
I wanted to download her skills and feed off her vibe, to be brave and truly voice myself out.
She taught me the tangibles – how to write, how to edit. But most importantly, she taught me the equally valuable intangibles by making me dig deep and really think – figuring on what my business is and what my brand stands for, and what it doesn’t.
And just go for it. My business copy is still a work in progress, but now the progress is much easier, thanks to what I have learned in CCC and Jay.”
Rather have me take it all off your hands?
© Copyright 2016 - 2020
Jay Crisp Crow + Crisp Copy
If you steal my words I'll
send my teenagers to your house
...with their kitten
Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.