real estate copywriting wa


You’ve got an inbox full of paperwork to get through already, we don’t want to add to it. So, once you’re our client, the process to book your work is simple. We’ll send you a link to a form you can pop your details into within 5 minutes flat or you can simply send us an email including your notes, a Dropbox link with images, and a floor plan.

Not a client yet? Here’s where to get on our books.

INDIVIDUAL LISTING (Agents & Owner-Sellers)

Around 350 words including:

  • 3 listing title options to grab attention
  • 2 engaging opening paragraphs showcasing the finest points
  • 5 -10 feature points, succinctly summarising everything included
  • 1 paragraph focusing on the added extras (area, community, development possibilities)
  • Call To Action to finish
  • 48 hour turnaround time

$150 AUD + GST (24 hour rush rate + $35)

Book an individual listing


BUNDLE OF 10 LISTINGS (Perfect for Agencies)

Each listing including everything from the individual listings including social media listing written for each property

Bundle of 10 can be used over 3 months

48 hour turnaround time with rush rate available for individual listings as required

$1600 AUD + GST for 10 x listings + 10 x social media copy

(24 hour rush rate + $25 each)

Book a bundle of 10 listings + SM copy




Got a PDF or two you’d love to make work for you to build trust, educate your sellers and buyers, or turn into a lead magnet? Or perhaps it’s your standard proposal document and you need it to woo the pants off potential clients.

If it’s making your eyes glaze over, chances are it’ll do the same for your reader. We’ll take your average guide and make it spectacular.

From $500 AUD + GST (Copy editing only)

From $1000 AUD + GST (Copy editing + PDF design)


Building a new site or revamping your existing digital home? Don’t DIY it!

We’ll deliver done-for-you copywriting services perfectly blending brand messaging and conversion based strategy.

This is premium copy for websites and emails through our parent business, Crisp Copy.

“…Jay wiggled her magic writing fingers and turned my messy brain dump into the most magical of words. Words that sound like me, but that I could have never written myself. Believe me, I’d tried…”


If part of your strategy is print media, you’re going to need more than pretty photos of a property.

We’ll provide hook-filled copy with suggested layout in a mockup, ready to take to your graphic designer. 

From $900 + GST 



Have a talented writer in-house? Or perhaps you want to learn to write listings so you can start your own real estate copywriting business.

Learn highly-converting sales copywriting skills from WA’s favourite website and email copywriter and copy mentor in a self-paced course bursting with actionable strategy, templates, and prompts to make listing writing as easy breezy as the Fremantle Doctor.

Now open for enrolments!

“Take your investment and multiply it by 10.

That’s the value you get from Jay.

We knew we wanted to do things differently from other real estate agents but weren’t entirely sure how to express it. Or if our ideas were just naff. We really needed help to use our words.

Our marketing guru referred us to Jay and from the get-go she just got it. Not only did she help us find & define our brand voice – she amplified it. And we also picked up a huge amount of other hints and tips to improve other things we hadn’t even thought about.

Do yourself, and your business, a favour, and invest in working with Jay in whatever way you can afford to. You’ll be richer for it.

Bonus: she’s also a lot of fun and a pretty awesome human being.”

Natalie Hoye – RedFox Property

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Real Estate Copywriting WA - Jay Crisp Crow

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We acknowledge the Whadjuk people of the Noongar Nation as the custodians of the lands where this collective began. Our writers acknowledge the traditional and ongoing custodianship of the Amangu, Ballardong, Yued, Kaneang, Koreng, Mineng, Njakinjaki, Njunga, Pibelmen, Pindjarup, Wadandi, Whadjuk, Wiilman and Wudjari people which make up the 14 Noongar Nations of our home. We acknowledge that sovereignty has never been ceded, that this place always was, and always will be Noongar land. We pay our respect to the Elders of the past and present day.