Copywriting Services

I’m not going to write your copy just because you need some words

#sorrynotsorry

Firstly, what does copywriting actually get you?

Hearts on fire, money in the bank, return clients, loyal advocates. Words for websites.

But not just regular words. Words that make your ideal client feel a tingle of excitement that they might get to hire you or buy your stuff.

But here’s where I make it more difficult than a whole truckload of other copywriters who would be happy to take your cash right now and email you back some paragraphs they like the sound of:

You probably need more than high-converting copy.

Because – I’ll let you in on a secret – website copy without solid brand foundations are just pretty words on a screen. They look nice. Don’t do much. And we’re not talking fonts and colours here, friend, we’re talking brand. The guts and glory of your business.

So, when I first write for you, we’ll sort out who you are, what you do, who you do it for, what they need, and how you should communicate with them (and where), and – most importantly – how you’re going to make them cry happy tears of, “oh thank GOODNESS, I finally found you!”

Then! Then I’ll write you the crispest copy around. No imitation flavours. Guaranteed.

DONE-FOR-YOU COPYWRITING PACKAGES

Crisp Copy is the kind of copy that means your ideal clients will be whipping out their credit cards before they’ve even read the price. Copy that sells itself, snags your reader in the belly, and makes them wish they’d known about you for years. It’s copy written by an award-winning Australian copywriter with experience writing for women from all industries all around the globe. And it sells your stuff.

Copywriting Services

ABOUT PAGE COPYWRITING

Oh, love. Are you weeping? It’s that About page, isn’t it? Have you been re-writing it? Again? Damn those DIY doldrums. You know what? My About page copy makes clients like you cry, too. But happy tears. And don’t they feel a whole lot different than what you’ve got going on right now?

For those who want “The About Page Queen” on their team. * blush and royal wave *

Copywriting Services

SALES PAGE COPYWRITING

Remember when we talked about what conversion copywriters do? I don’t churn out content all day, I carefully construct user experience-centric, human feels focussed, must-click copywriting for Sales pages. If you’re turning over a profit, or just want your thing to sell faster than you’d imagined, getting a pro on board to do your copy is a no-brainer.

For those who need to sell all their things. 

By application only. Find out more here.

Copywriting Services

5 PAGE COPYWRITING PACKAGE

Want the whole word shebang? You’re a smart one, I can tell. Why? It ends up more cost-effective per page and you get to access my client-only editing rate afterwards. It’s like bringing in an entire marketing department to spruce up your site, only I’m not in your office drinking your coffee and playing my music. 

For those who want all the kit and caboodle, we start with branding and end up with more sales. Huzzah.

By application only. Start the process with a tiny form:

Copywriting Services

3 PAGE COPYWRITING PACKAGE

Maybe you’ve already got the blogging thing going and you don’t really need attention for your Contact page. Your Home, About and Services pages, however, well they’re so clunky you resist posting your website URL on Facey because you’re embarrassed at what potential clients will find. A 3 page package is like spinal surgery for your crippled copy. I’ll take the 3 most important pages of your site and make them dance for your dinner.

For those who need a solid website foundation.

By application only. Start the process with a quick form:

Copywriting Services

Jay’s words hit the spot. 

Jay wiggled her magic writing fingers and turned my messy brain dump into the most magical of words. Words that sound like me, but that I could have never written myself. Believe me, I’d tried. 

My old website was boring. Generic and bland. I was playing it safe. Blending in.
I’m proud to stand out now. My website is now filled with stacks of wonderful words that have my perfect people falling in love with me. 

I was initially scared that the time Jay and I spent chatting about my business, my geekiness, and my odd-ball quirks wouldn’t be enough time for her to really capture my voice. I was wrong. She got it. First go. 

I shared her copy with some clients and they ALL came back to me saying “that sounds so much like you”.  I had fallen in love with the copy. But to hear that was amazing.

Jay is my go-to gal, for all things wordy. 

She created my uniquely ‘me’ brand voice and filled my Home Page, About Page and my Signature Program Sales Page to the brim with words that attract, influence and support my ideal clients to choose me from the many other website designers online. 

My business is now almost stress-free. My calendar is filling up with people who are looking for a human speaking web geek to join their team. Not just a code-monkey, hired to mash a keyboard on command.

‘How much is a website?” Argh. That question used to curse me. Not anymore. 
I’m no longer plagued by tire kickers or time wasters. 

I’m now working with my perfect clients. Every day.

Fiona Fell
Website Designer

Copywriting Services

Before I had ever spoken to Jay, I had laughed or cried my way through most of her work. I hung off every brilliantly crafted word, hooked and moved. I was a total fangirl and knew that I wanted her on my team.

Initially, I thought I would learn from her, since I’ve always been a decent writer and quite enjoy the process, plus she has a whole range of coaching and DIY training options. Turns out, what I’m not decent at is blowing my own horn. And that’s where Jay came in.

From the moment we started working together, she got my brand. It was as if she had been in my head when I was creating it.

She understood my people and how to speak to them and she injected personality and fun in places I would have just ‘played it safe’ (thanks for that, corporate life).

Working with Jay is more than just copywriting though, as an astute businesswoman, you also get a sounding board, someone that gets it, and has an eye for what will and won’t work. She’s not afraid to challenge you and call you out when she knows you can do better. It’s like copywriting and coaching rolled into one. Needless to say, I’m I bigger fan than ever now. Jay’s written my Home, About Me and Work With Me pages as well as two program Sales pages, with more in the pipeline.”

Jessica Miller – Business Strategist – The Inspired Mark

* + GST for Australian clients

It’s your voice and it deserves nurturing, not fluffing about with it until it’s unrecognisable as yours

And that’s why you need me.

Here’s how we’ll tackle your copywriting:

 

  1.  Once we’ve decided we’re going through with this short-term (but fruitful) relationship, we’ll meet over a cup of (tea, gin, whatever you need) on Zoom where we’ll dig around in your brand soul and ideal client (pain-free, mostly).
  2.  I’ll ask you half a gazbillion questions. Most of them will be related to your product or offering but if you know anything about how to use liquid eyeliner or you work for an amazing NFP, we might get a little sidetracked.
  3.  I may also send you a brief to complete if I need extra information about what we’re selling or so you can send me through your SEO keywords or other marketing material.
  4.  I’ll then commit to a start time for your work.
  5.  Around 4 weeks after I begin, you’ll receive the first draft of optimised website copy with structure suggestions for design and for user experience straight into your inbox. Sales copy that makes your ideal client feel like you’ve reached in their heart and pulled out their deepest fears and spoken directly to them, so much so they’re asking themselves, “who IS this woman and how did I exist before I met her?”. Copy that sounds like you, only better. Look, it’s a magical thing. How do I do it? It’s my god given gift. Don’t question it.
  6.  If you need a rush job, I have a rush rate to match. Easy peasy.
  7.  You’ll have 10 days to roll around in it. Like it’s molasses. Sweet. You might not need them – over 95% of my clients breathe out, have a fist pump moment, and send their new copy to their designer to upload to the right spot. This is the opportunity to make tweaks, ask questions, get some changes made. We want to get this bang on.
  8.  We drink champagne and send each other celebratory GIFs. 

Whether you want the whole shebang or to nail the 3 most important pages, packages are the shiznit, my friend. They end up more cost-effective per page and you get to access my client-only editing rate afterwards.

It’s like getting the award-winning Australian copywriting queen on your semi-permanent team, only my trophies aren’t collecting dust and taking up space in your tea room. I’m not in your office drinking your coffee and playing my music. Come on though, Joss Stone, who doesn’t love her?

Website copywriting packages are by application only

to ensure we’re the perfect fit

Got a fire in your belly?

Copywriting Services

When I took over the reins at Roooar I wanted a clear voice throughout the brand. I had worked with Jay previously on a number of occasions and I knew she was the right person to write what I needed to be heard.

I am a big ideas person. I can clearly see and articulate what I want the outcome to be. I understood the importance of the clarity of messaging throughout the brand. However, finding the right words to clearly explain the benefits of products and services stops me in my tracks every time.

Jay took my notes and all my ‘end-goal’ concepts and created a song that is now music to my audience’s ears. I have had a number of comments from current members saying what sold them on Roooar membership or had them agreeing to mentor our community was the words on the website and in our emails and how they connected with them. Writing a new voice for Roooar was no easy feat. Jay turned what I was dreaming about and nailed it.”

Lauren June – Editor in Chief, Roooar Magazine and Digital

YOU GOT QUESTIONS?

I got answers.

What even IS copywriting?

Copywriting is a process of carefully structuring the right words to make the reader take an action. It’s words that sell things – from your product Sales page to the back cover advertisement in a newspaper.

Good copywriting showcases not only the features of your service or product but also the benefits, and makes your ideal clients realise they need your thing – it converts readers to buyers and compels the people you want to sell to to take an action.

What isn't copywriting?

Content writing isn’t copywriting. Here’s a blog about the difference.

What about editing?

If you have existing website copy that’s doing the job, but no longer in alignment with your brand, you might need a hard edit. This is more than just proofreading and editing for spelling and grammar, this is content editing – pulling apart what you’ve got and sorting it out, and putting it back together. Better.

This service is only available to previous clients and by application. Why? Because we’ve already done all the brand copy work at the beginning so we know exactly what this website copy needs to say.

Why should I choose you to write my copy?

Because, well, I make people cry. There’s proof of this on my testimonial page. I’m a terrible cook, can’t count for nuts, but I write killer copy that makes your new favourite people want to be all over your offerings. 

How will you write in my voice?

This is the golden question, and the reason why I have such a happy client list and a successful copywriting business. When I conducted my ideal client research this year, this was the point of difference about working with me that came up over and over again. 

I’ll tell you the truth – it’s a little bit magic and a little bit stalker. 

I’m a naturally empathetic copywriter with an inherent ability to listen. When we have our first Zoom session, I hear all the words you mean to say. When I read your answers to my emails, I look for the gold between the lines. To be honest – writing the copy is the easy part. Finding the brand voice is the key to writing you in a way that’ll make you cry when you first read it. You’ll feel heard, acknowledged, and presented to the online world in the way you’d always wished for.

I can’t tell you anything more than that or I’ll be giving everything away.  

But you said you were an Australian copywriter and I'm in the UK/US/Ukraine!

No probs, Bob. And I won’t use Australian colloquialisms like that when I write your copy, promise.

This is all covered in our first branding session where we’ll map out a brand guide for your words that I’ll use – then you can pass on to anyone who EVER writes for you for them to use too.

I need more than copywriting!

If you have existing website copy that’s doing the job, but no longer in alignment with your brand, you might need a hard edit. This is more than just proofreading and editing for spelling and grammar, this is content editing – pulling apart what you’ve got and sorting it out, and putting it back together. Better.

This service is only available to previous clients and by application. Why? Because we’ve already done all the brand copy work at the beginning so we know exactly what this website copy needs to say.

What is SEO?

SEO stands for Search Engine Optimisation. There are a tonne of elements you need to consider if you’re improving your SEO and SEO copywriting is a major part of the puzzle. I carefully weave SEO keyword terms into your human-centric copy so Google can tell what you’d like to rank for and help you get found.  Here’s a blog about SEO copywriting

Why do you only offer certain copywriting services?

I write what I’m really good at – website copy and email copy. So, I focus on those. This way, I’m constantly upgrading my knowledge and skills in these 2 main areas and nailing converting digital copy – every time. 

Yes, I used to write all the things. But I’ve grown up since then. I don’t do social media content, press releases, or white papers – but I can recommend someone who does. 

How much will copywriting cost?

I’m not the cheapest copywriter you can hire. Not by a long shot. But check out my testimonials page and you’ll see I’m worth it. This isn’t my side-hustle; I’m a dedicated, full-time writer who works with clients who value craftsmanship and conversion. 

I’ll always quote you up front and by the package. That means if my time blows out, you won’t pay for it. Also, the more Jay you need, the more cost effective I get. In fact, our first page together will be the most time, labour, and cost intensive. After we nail the first page, I’ll have a good grip on your brand voice and be able to replicate it with ease the next time around. 

My done-for-you services start just over the $1000 AUD (+ GST for Australian clients) mark for an About page. Packages are more cost-effective. 

Why do you cost so much?

Ain’t this a doozy?

You probably won’t be asking this if you’re visiting this site from the US or UK – in Australia we have hugely differing expectations about copywriting rates. I have a middle-of-the-range hourly rate in comparison with a global industry and provide above-average work. Yes, you can hire a copywriter for $35 an hour from Fiverr, and when you want that copy fixed in a couple of months – you know where to find me. 

How long will the process take?

That mostly depends on you. I have a 4 – 8 week lead time (during which there’ll be things both of us are working on) and then, depending on how quickly I get the information I need from you, it’s generally another 4 + weeks to return your first draft. 

I do offer a rush rate option, which adds 25% to your invoice. 

What if I don't like something you write?

Well then, that’s it. We aren’t mates anymore.

Gosh no, that’s a joke. Communication is key and even if you start off thinking you are 100% sure of what you want, sometimes when you get it, you realise you might have been wrong. That’s OK, sometimes we need a change of brief and to start again. We’ll negotiate that if it happens. Otherwise, it’s usually just an issue of making a round of tweaks so the copy sounds just like you – as an authority in your industry – on your best day.

I work in a diverse range of industries and although I might be the Word Queen, you’re undoubtedly more experienced in your industry’s jargon, terminology, and tone than I am. Sometimes we’ll need to dig into those tweaks, which is what the round of amendments is for. In fact, when I send you back the first draft I’ll actively encourage you to pick it apart – print it out and scribble on it, use tracking changes and ask 35 questions, make suggested edits – that’s all part of the process. 

What do I need to do to start?

Most of my done-for-you services are by application. This is to ensure that you’re the right fit for me, and also I’m the right copywriter for you. To begin the process, fill out the (teeny tiny) form here, or hit the contact page here

Do you charge GST?

Yes, for Australian clients.

Yes, but what about those piercings?

Sneaky! I’m still not telling.

Who do I write for?

You understand the power of words. You know your copy is not quite yet communicating the unique value of your thing the way it deserves. You love good work and you value craftsmanship. You’re on board about digging deep and you’ll trust me to do it. You’ve probably been in business for a couple of years now and you’re pretty savvy with the concept of the Magic Triangle (I only provide good and fast, by the way) and you know your way around your own marketing. Or you are the marketing person – I offer white label services, easy as pie. You’re also the buck-stops-here girl and the boss – we’re not going to have issues with a sudden onslaught of 20 different opinions from your Board who once attended a marketing workshop or your web designer feeling put out because you didn’t check with them first before you started playing around with the copy on your site. You may not have your TOV or ideal client work under control – that’s what I’m for. It’s OK to feel hesitant or a little bit (secretly) not-so-confident about your messaging. Perhaps you’ve been burned in the past by a copywriter who didn’t quite meet your expectations or wrote your brand in their voice. Or maybe you’re actually a shiz-hot writer yourself, but don’t have the headspace or desire to nail it the way I do. It’s OK – I’m obsessed – let’s just accept that for what it is. You’re tired of sounding like everyone else and you’re ready to step into a new way of communicating – bravely, loudly, and SEO’ed up the wazoo. 

Who don’t I write for?

If you’re right at the beginning of your business journey you probably don’t yet want to blow out the budget. Because I have a massive soft spot for startups, I’ve created a range of downloadable resources cheaper than a pub lunch. Or, you might like to check out the low-cost copywriting group training that runs a couple of times per year. I don’t write for clients who don’t value the time and effort it takes to write your brand’s voice in the way it needs to be written; most done-for-you services require some groundwork and if you don’t have the time or inclination to allow me to get right under the skin of you and your business with my tried and true, streamlined process, I’m probably not the girl for you. Otherwise, I don’t write for people who scowl at puppies, high-rise developers, or diet companies. That’s about it. 

© Copyright 2016 - 2019
Jay Crisp Crow + Crisp Copy

If you steal my words I'll
send my teenagers to your house

...with their kitten

If BLANCA CREATIVE can work with a high-maintenance copywriter with all kinds of design and tech alchemy expectations, they can sure work with you


Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.

Want mouthwatering words that open hearts (and bank accounts)?