YOUR COPY

should not make your reader feel like this

or worse: bored

 

your copy

should not make your reader

feel like this

Or worse: Bored

 Your Sales page isn’t selling your stuff and your conversions are on the blink.

You need

SALES COPY

Your website needs a major makeover, either a page or two or the whole shebang.

You need

WEBSITE COPY

You want return on investment and connection with buyers that love your guts.

You need

EMAIL COPY

“…Jay wiggled her magic writing fingers and turned my messy brain dump into the most magical of words. Words that sound like me, but that I could have never written myself. Believe me, I’d tried… “

Your copy should:

✔️ make your ideal client want to eat up your stuff like full-fat cheesecake

✔️ sing your brand song so loud it’s as if you’re on the Sydney Harbour Bridge with a loudspeaker

✔️ have the best people wanting to start a business relationship (and spend their dollars) with you

Crisp Copy provides done-for-you copywriting services perfectly blending brand messaging and conversion based strategy

and also random musical theatre references, but they’re free

If you want all that and a bag of chips, here’s where we start:

What do you get with a premium copywriting service? 

Hearts on fire, money in the bank, return clients, loyal advocates. Words for websites.

But not just regular words. Words that make your ideal client feel a tingle of excitement that they might get to hire you or buy your stuff.

But here’s where I make it more difficult than a whole truckload of other copywriters who would be happy to take your cash right now and email you back some paragraphs they like the sound of:

You probably need more than high-converting copy.

Because – I’ll let you in on a secret – website copy without solid brand foundations are just pretty words on a screen. They look nice. Don’t do much. And we’re not talking fonts and colours here, friend, we’re talking brand. The guts and glory of your business.

So, when I first write for you, we’ll sort out who you are, what you do, who you do it for, what they need, and how you should communicate with them (and where), and – most importantly – how you’re going to make them cry happy tears of, “oh thank GOODNESS, I finally found you!”

Then! Then I’ll write you the crispest copy around. No imitation flavours.

I’ve written over a million words of bank-making copy in the last year alone, all while teaching over 200 businesswomen how to write copy that sells

Is this you?

✖️ You don’t want to worry about non-converting copy for a day more, and you definitely do not want to write the darn stuff yourself

✖️ You have no flipping idea what your brand voice should sound like or you know you sound just like every. single. one of your competitors and it’s driving you bananas

✖️ You’ve been burned before with a (cheaper) copywriter who just wrote you some pretty words they liked – words that don’t really sound like they’ve ever, ever come out of your mouth

✔️ Your brand or business is established or growing exponentially and your digital presence is so far behind you don’t even recognise it as you

✔️ You know you can sell like a boss once you get that ideal client in front of you or get them to purchase their first product. You know how to turn them from first timers to raving fans and massive advocates: in short – you have something flipping awesome to sell

✔️ You’re open to the (tiny) time investment it’ll take for me to flip open your brain and magic your brand out of it and the (slightly more) dollar investment it’ll take to get me on your team

 

Is this you?

✖️ You don’t want to worry about non-converting copy for a day more, and you definitely do not want to write the darn stuff yourself

✖️ You have no flipping idea what your brand voice should sound like or you know you sound just like every. single. one of your competitors and it’s driving you bananas

✖️ You’ve been burned before with a (cheaper) copywriter who just wrote you some pretty words they liked – words that don’t really sound like they’ve ever, ever come out of your mouth

✔️ Your brand or business is established or growing exponentially and your digital presence is so far behind you don’t even recognise it as you

✔️ You know you can sell like a boss once you get that ideal client in front of you or get them to purchase their first product. You know how to turn them from first timers to raving fans and massive advocates: in short – you have something flipping awesome to sell

✔️ You’re open to the (tiny) time investment it’ll take for me to flip open your brain and magic your brand out of it and the (slightly more) dollar investment it’ll take to get me on your team

 

“…I was initially scared that the time Jay and I spent chatting about my business, my geekiness, and my odd-ball quirks wouldn’t be enough time for her to really capture my voice. I was wrong. She got it. First go…”

OH, DELICIOUS SATISFACTION

Better than a degustation

Jay’s words hit the spot. 

Jay wiggled her magic writing fingers and turned my messy brain dump into the most magical of words. Words that sound like me, but that I could have never written myself. Believe me, I’d tried. 

My old website was boring. Generic and bland. I was playing it safe. Blending in.
I’m proud to stand out now. My website is now filled with stacks of wonderful words that have my perfect people falling in love with me. 

I was initially scared that the time Jay and I spent chatting about my business, my geekiness, and my odd-ball quirks wouldn’t be enough time for her to really capture my voice. I was wrong. She got it. First go. 

I shared her copy with some clients and they ALL came back to me saying “that sounds so much like you”.  I had fallen in love with the copy. But to hear that was amazing.

Jay is my go-to gal, for all things wordy. 

She created my uniquely ‘me’ brand voice and filled my Home Page, About Page and my Signature Program Sales Page to the brim with words that attract, influence and support my ideal clients to choose me from the many other website designers online. 

My business is now almost stress-free. My calendar is filling up with people who are looking for a human speaking web geek to join their team. Not just a code-monkey, hired to mash a keyboard on command.

‘How much is a website?” Argh. That question used to curse me. Not anymore. 
I’m no longer plagued by tire kickers or time wasters. 

I’m now working with my perfect clients. Every day.

 

Fiona Fell

Human Loving Website Geek, Fiona Fell

Ever heard of funnel shame? Yup, that’s what I had and I knew it was because of my copy so I was hiding my course because I didn’t want anyone going through the email funnel. Jay had been on my list of people to work with and I finally drummed up the courage (and cash) to get her eyes on my copy for a well overdue edit.

Jay cured my funnel shame with her copy editing magic and I’m super proud to be promoting my course again.

I loved working with Jay, as her application process was simple and her copy skills out of this world. It was easy to submit my brief and communicate with Jay along the way. I highly recommend working with Jay if you have funnel shame too, she’s seriously a sales copywriting gem.

Bianca McKenzie

The Facebook Ads Specialist + Launch Strategist, Bianca McKenzie

Jay Crisp Crow stood out to me online by keeping it real and cracking me up. I loved her attitude and honesty. We got into a conversation about photoshoots and inspirations and I was hooked! So when I needed to level up my business I had a few choices I could make. Hiring her was the right choice.

She sent me everything I needed, super step-by-step easy, and actually got me to sit down and really get into my vision.

Then she sent me copy. It was like she was in my head but way BETTER! She took my topic, a taboo topic (periods!), and my humour, and combined them to make something that was accessible to normal human beings.

I’m so far in my own world that it’s hard for me to bring it back to basics, to explain what’s happening in a way that other people can understand. To create a real connection with me and my audience. I’ve never gotten to the end of a sales page and been sad, but reading Jay’s first draft I was so sorry to see the end!

I’m beyond thrilled with what Jay created for me and my sales page, and I’ll be bringing her on board for so many more projects to come!

THANK YOU Jay! I spent years struggling to get a cohesive, sensible, Sales page together, I wish I had found you years ago.

Stasha Washburn

Trailblazer + Change Maker + Revolutionary, The Period Coach

Jay doesn’t just write website copy, it doesn’t even begin to cover what she does.

Our website was, well shameful. I had knocked it up before the business even started and as the business grew we never had the time to update it, but it didn’t represent us as a company or what we can do.

Over Zoom Jay and I sat and chatted for over an hour discussing everything from our business objectives, the kind of clients we were looking to attract, our SEO hit list and the type of voice I wanted to shine through the website to keep our branding consistent across all our digital platforms.

And she did it, better than I could have possibly imagined, not just the perfect website copy that said all the right things, but Call To Actions in all the right places and tied in with how it should be formatted around images for ultimate impact and user experience.

You can’t afford NOT to be using Jay for your website.

Lucy Tearne

PR Magic Maker , Crowned PR

Working with Jay was exactly what I needed, it refined my brand and clarified it for me in ways I did not anticipate the process could. The way Jay does this is part of her unique skill as a writer and coach.

My business needed a copywriter because I was both re-branding and evolving my private practice as a psychotherapist into the new territory of neurofeedback. I was drowning in copy and jargon for my website and needed assistance to prioritise the key message and communicate my services that sits uniquely in the wellness space, I needed to capture my target audience (in a way that did not put them to sleep!)

Enter Jay…who did this incredibly well by overhauling the whole framework of my website; she prioritised key content beautifully (no small task) and advised me of what material would best be converted on the blog.

Jay was excellent at finding the ‘sweet spot’ in tone and somehow digesting reams of information into a few salient, critical pages of crisp web copy that flowed and reflected what I do in a compelling way. Which was my brief; Jay exceeded my expectations and added value at every turn. As well as doing this, Jay nurtures the essence of the person behind the brand.

Her uncanny ability to get into my head moved me to tears a few times, and she was gracious with quite a few late night “WOW!” email messages. She also had me scrambling to understand how she possibly managed to find almost identical words and concepts I had used 10 years ago in presentations – which captured deeply held ideas; as it turns out, it is in her profound listening skills, somehow she gently found a way into the back catalogues of my mind to bring forth the gold!

Meeray Ghaly

Neurofeedback Trainer & Psychotherapist, Living Neuro

Before I had ever spoken to Jay, I had laughed or cried my way through most of her work. I hung off every brilliantly crafted word, hooked and moved. I was a total fangirl and knew that I wanted her on my team.

Initially, I thought I would learn from her, since I’ve always been a decent writer and quite enjoy the process, plus she has a whole range of coaching and DIY training options. Turns out, what I’m not decent at is blowing my own horn. And that’s where Jay came in.

From the moment we started working together, she got my brand. It was as if she had been in my head when I was creating it.

She understood my people and how to speak to them and she injected personality and fun in places I would have just ‘played it safe’ (thanks for that, corporate life).

Working with Jay is more than just copywriting though, as an astute businesswoman, you also get a sounding board, someone that gets it, and has an eye for what will and won’t work. She’s not afraid to challenge you and call you out when she knows you can do better. It’s like copywriting and coaching rolled into one. Needless to say, I’m I bigger fan than ever now. Jay’s written my Home, About Me and Work With Me pages as well as two program Sales pages, with more in the pipeline.

Jessica Miller

Business Strategist , The Inspired Mark

LET’S TALK DOLLARS

because it’s about time your copy made you some

or get a taste below

Ready to scrap soggy, stale copy?

Want to know exactly what’s included, read through the process, and check out the investment?

Or snaffle a chair in my classroom and write it yourself

HERE’S HOW GETTING YOU CRISP WORKS

Once we’ve decided we’re going forward with this short-term (but fruitful and endorphin-inducing) relationship here’s what we’ll do.

j

Nail your brand voice

We’ll meet over a cup (tea, gin, whatever you need) on Zoom where we’ll dig around in your brand soul and ideal client (pain-free, mostly)

j

Uncover the gold

I’ll ask you half a gazbillion questions. Most of them will be related to your Sales page but if you know anything about how to use liquid eyeliner or you work for an amazing NFP, we might get a little sidetracked. I will also interview your ideal clients, if you choose

j

SEO it

I’ll grab any extra information I need including your SEO keywords or other marketing material. If you haven’t invested in keyword research, we can outsource that to one of my favourite SEO superstars. I’ll then commit to a start time for your work

j

Deliver the goods

 Between 2 – 4 weeks later, you’ll receive your optimised website copy with structure suggestions for design and for user experience straight into your inbox. Copy that encompasses your brand soul and all your professional quals. Copy that makes your ideal client feel like you’ve reached in their heart and pulled out their deepest desires and spoken directly to them, so much so they’re asking themselves, “who IS this woman and how did I exist before I met her?” Copy that sounds like you, only better. Look, it’s a magical thing. How do I do it? It’s my god given gift. Don’t question it

j

Tweak it

You’ll then have 10 days to roll around in the copy. Sweet.
You might not need the time – over 95% of my clients breathe out, pop the champers, and upload their new copy straight into the right spot. If you need them, this is the opportunity to make tweaks, ask questions, get some changes made. We want to get this bang on.
Send me back your tracked changes and I’ll deliver you a final, clean copy, colour coded so your developer can easily upload your new copy

j

SELL EVERYTHING

You’ll promote your new Sales page all over the internet and everyone buys your thing

We drink champagne and send each other celebratory GIFs

Whether you want the whole shebang or to nail the 3 most important pages, packages are the shiznit, my friend. They end up more cost-effective per page and you get to access my client-only editing rate afterwards.

It’s like getting the award-winning Australian copywriting queen on your semi-permanent team, only my trophies aren’t collecting dust and taking up space in your tea room. I’m not in your office drinking your coffee and playing my music. Come on though, Joss Stone, who doesn’t love her?

Who do I write for?

You understand the power of words. You know your copy is not quite yet communicating the unique value of your thing the way it deserves. You love good work and you value craftsmanship. You’re on board about digging deep and you’ll trust me to do it. You’ve probably been in business for a couple of years now and you’re pretty savvy with the concept of the Magic Triangle (I only provide good and fast, by the way) and you know your way around your own marketing. Or you are the marketing person – I offer white label services, easy as pie. You’re also the buck-stops-here girl and the boss – we’re not going to have issues with a sudden onslaught of 20 different opinions from your Board who once attended a marketing workshop or your web designer feeling put out because you didn’t check with them first before you started playing around with the copy on your site. You may not have your TOV or ideal client work under control – that’s what I’m for. It’s OK to feel hesitant or a little bit (secretly) not-so-confident about your messaging. Perhaps you’ve been burned in the past by a copywriter who didn’t quite meet your expectations or wrote your brand in their voice. Or maybe you’re actually a shiz-hot writer yourself, but don’t have the headspace or desire to nail it the way I do. It’s OK – I’m obsessed – let’s just accept that for what it is. You’re tired of sounding like everyone else and you’re ready to step into a new way of communicating – bravely, loudly, and SEO’ed up the wazoo.

Who don’t I write for?

If you’re right at the beginning of your business journey you probably don’t yet want to blow out the budget. Because I have a massive soft spot for startups, I’ve created a range of downloadable resources cheaper than a pub lunch. Or, you might like to check out the low-cost copywriting group training that runs a couple of times per year. I don’t write for clients who don’t value the time and effort it takes to write your brand’s voice in the way it needs to be written; most done-for-you services require some groundwork and if you don’t have the time or inclination to allow me to get right under the skin of you and your business with my tried and true, streamlined process, I’m probably not the girl for you. Otherwise, I don’t write for people who scowl at puppies, high-rise developers, or diet companies. And if I ever feel as if we’re not perfect for each other, I have a bundle of talented copywriters who I’ve worked with or copy mentored to recommend for you. 

YOU GOT QUESTIONS?

I got answers.

What even IS copywriting?

Copywriting is a process of carefully structuring the right words to make the reader take an action. It’s words that sell things – from your product Sales page to the back cover advertisement in a newspaper.

Good copywriting showcases not only the features of your service or product but also the benefits, and makes your ideal clients realise they need your thing – it converts readers to buyers and compels the people you want to sell to to take an action.

What isn't copywriting?

Content writing isn’t copywriting. Here’s a blog about the difference.

What about editing?

If you have existing website copy that’s doing the job, but no longer in alignment with your brand, you might need a hard edit. This is more than just proofreading and editing for spelling and grammar, this is content editing – pulling apart what you’ve got and sorting it out, and putting it back together. Better.

This service is only available to previous clients and by application. Why? Because we’ve already done all the brand copy work at the beginning so we know exactly what this website copy needs to say.

Why should I choose you to write my copy?

Because, well, I make people cry. There’s proof of this on my testimonial page. I’m a terrible cook, can’t count for nuts, but I write killer copy that makes your new favourite people want to be all over your offerings. 

How will you write in my voice?

This is the golden question, and the reason why I have such a happy client list and a successful copywriting business. When I conducted my ideal client research this year, this was the point of difference about working with me that came up over and over again. 

I’ll tell you the truth – it’s a little bit magic and a little bit stalker. 

I’m a naturally empathetic copywriter with an inherent ability to listen. When we have our first Zoom session, I hear all the words you mean to say. When I read your answers to my emails, I look for the gold between the lines. To be honest – writing the copy is the easy part. Finding the brand voice is the key to writing you in a way that’ll make you cry when you first read it. You’ll feel heard, acknowledged, and presented to the online world in the way you’d always wished for.

I can’t tell you anything more than that or I’ll be giving everything away.  

But you said you were an Australian copywriter and I'm in the UK/US/Ukraine!

No probs, Bob. And I won’t use Australian colloquialisms like that when I write your copy, promise.

This is all covered in our first branding session where we’ll map out a brand guide for your words that I’ll use – then you can pass on to anyone who EVER writes for you for them to use too.

I need more than copywriting!

If you have existing website copy that’s doing the job, but no longer in alignment with your brand, you might need a hard edit. This is more than just proofreading and editing for spelling and grammar, this is content editing – pulling apart what you’ve got and sorting it out, and putting it back together. Better.

This service is only available to previous clients and by application. Why? Because we’ve already done all the brand copy work at the beginning so we know exactly what this website copy needs to say.

What is SEO?

SEO stands for Search Engine Optimisation. There are a tonne of elements you need to consider if you’re improving your SEO and SEO copywriting is a major part of the puzzle. I carefully weave SEO keyword terms into your human-centric copy so Google can tell what you’d like to rank for and help you get found.  Here’s a blog about SEO copywriting

Why do you only offer certain copywriting services?

I write what I’m really good at – website copy and email copy. So, I focus on those. This way, I’m constantly upgrading my knowledge and skills in these 2 main areas and nailing converting digital copy – every time. 

Yes, I used to write all the things. But I’ve grown up since then. I don’t do social media content, press releases, or white papers – but I can recommend someone who does. 

How much will copywriting cost?

I’m not the cheapest copywriter you can hire. Not by a long shot. But check out my testimonials page and you’ll see I’m worth it. This isn’t my side-hustle; I’m a dedicated, full-time writer who works with clients who value craftsmanship and conversion. 

I’ll always quote you up front and by the package. That means if my time blows out, you won’t pay for it. Also, the more Jay you need, the more cost effective I get. In fact, our first page together will be the most time, labour, and cost intensive. After we nail the first page, I’ll have a good grip on your brand voice and be able to replicate it with ease the next time around. 

My done-for-you services start just over the $1000 AUD (+ GST for Australian clients) mark for an About page. Packages are more cost-effective. 

Why do you cost so much?

Ain’t this a doozy?

You probably won’t be asking this if you’re visiting this site from the US or UK – in Australia we have hugely differing expectations about copywriting rates. I have a middle-of-the-range hourly rate in comparison with a global industry and provide above-average work. Yes, you can hire a copywriter for $35 an hour from Fiverr, and when you want that copy fixed in a couple of months – you know where to find me. 

How long will the process take?

That mostly depends on you. I have a 4 – 8 week lead time (during which there’ll be things both of us are working on) and then, depending on how quickly I get the information I need from you, it’s generally another 4 + weeks to return your first draft. 

I do offer a rush rate option, which adds 25% to your invoice. 

What if I don't like something you write?

Well then, that’s it. We aren’t mates anymore.

Gosh no, that’s a joke. Communication is key and even if you start off thinking you are 100% sure of what you want, sometimes when you get it, you realise you might have been wrong. That’s OK, sometimes we need a change of brief and to start again. We’ll negotiate that if it happens. Otherwise, it’s usually just an issue of making a round of tweaks so the copy sounds just like you – as an authority in your industry – on your best day.

I work in a diverse range of industries and although I might be the Word Queen, you’re undoubtedly more experienced in your industry’s jargon, terminology, and tone than I am. Sometimes we’ll need to dig into those tweaks, which is what the round of amendments is for. In fact, when I send you back the first draft I’ll actively encourage you to pick it apart – print it out and scribble on it, use tracking changes and ask 35 questions, make suggested edits – that’s all part of the process. 

What do I need to do to start?

Most of my done-for-you services are by application. This is to ensure that you’re the right fit for me, and also I’m the right copywriter for you. To begin the process, fill out the (teeny tiny) form here, or hit the contact page here

Do you charge GST?

Yes, for Australian clients.

Yes, but what about those piercings?

Sneaky! I’m still not telling.

© Copyright 2016 - 2020
Jay Crisp Crow + Crisp Copy

If you steal my words I'll
send my teenagers to your house

...with their kitten

 

Make your reader lick the screen