Wing your eyeliner
NOT YOUR COPY
the words stuck between your heart and fingertips?
We’re going to drag those babies out
the words stuck between your heart and fingertips?
We’re going to drag those babies out
Since turning 40, my eyeliner no longer slides on as if my face is a canvas
Now, it bumpity bumps along the (hard won) wrinkles before getting dragged to the best spot for my preferred vibe of drama.
Writing your own copy can feel a little the same
And just because your messaging is wedged somewhere between what you really want your best people to understand about you and your brand and where it needs to sit on the internet: does not mean we should leave it there.
But you don’t have to haul it out on your own. I’m here to put a little grunt behind you.
YOU. ME. AND YOUR BRAND.
Short-term, deliciously intense relationship for 6 weeks
Never wing your copy decisions again when you rent my copywriting and branding brain and get me on your team as your on-call copywriting mentor.
Together, we’ll take your business from “meh” to “tears-of-joy marvellous” in 6 (funner-than-you’d-think) sessions.
Part mentorship. Part pit crew. All open-book.
For all who identify as women in business.
VAs, copywriters, and marketing pros also welcome. (Yes ma’am, I’m happy to teach you everything I know so you can Crisp it like Jay.)
“…Take your investment and multiply it by 10. That’s the value you get from Jay…”
THINK YOU WANT THIS
but not quite ready? Want to see all the inclusions and get a reminder to revisit in a couple weeks?
All the marketing malarkey I could smash out to create the copy for this page wouldn’t do what this direct quote from one of my copy mentor clients does:
“I knew I would be able to figure it all out over a couple of years, but I thought I’d just ask you instead.”
I mean, I don’t actually know what it’s like to go to the gym but I assume it’s like getting your own personal copy trainer, rather than just running around the block a few times by yourself and hoping something magical happens.
THIS IS WHAT SKIN IN THE GAME LOOKS LIKE
I am Jay Crisp Crow, a working copywriter and copy mentor who started Crisp Copy with $0, a borrowed laptop, 3 children, a fat mortgage, and a chronic illness that means I only have 20 hours a week to run my business.
I don’t tell you that only because I’m proud of it, I tell you because it highlights the power of the right words winging their way through the ether to the right people, and taking that woman supporting her family on disability benefits and catapulting her towards being one of Australia’s highest paid copywriters.
I now have a waitlist full of hand-picked copywriting clients, a gasp-worthy hourly rate, copycats galore, and testimonials up the wazoo.
In 2020, I wrote a Sales Page that has since made over $6 million dollars over 3 launches for that client.
I’ve taught with thousands of women, through my online courses, mentoring, and downloadable resources, how to write copy that opens hearts and bank accounts.
So, I can certainly teach you.
“One hour with Jay is equivalent to 8 regular human hours (no joke)…”
Kinda like dog-years, I guess?
IS THIS YOU?
✔️ You want conversion copy that sells all your things and makes you fabulous relationships, but you’re tired of outsourcing
✔️ You want to work on your brand voice and messaging and sound completely unlike anyone else in your industry
✔️ You’ve downloaded all the free and cheap resources and they’ve just added to your workload and your feelings of wanting to break something
✔️ Your brand or business is established or growing exponentially and your digital presence is so far behind you don’t even recognise it as you
✔️ You know you can sell like a boss once you get that ideal client in front of you or get them to purchase their first product. You know how to turn them from first timers to raving fans and massive advocates: in short – you have something flipping awesome to sell
✔️ You’re a marketing professional or VA who wants to add copy to your skillset or a copywriter who is tired of charging $60 an hour and feeling like no one values your talent
FEELING A BIG, “HECK YES!” DEEP IN YOUR BONES?
You’re ripe for copy mentoring, here’s how we’ll do it
DOWNLOAD MY COPY MENU
Because we gotta talk dollars, friend. If we can’t talk money, we’re already behind the entrepreneurial 8 ball. Oh, and inclusions. And what to expect.
So download my Copy Menu or, if you’re currently keeping your inbox pristine, check out the Investment section at the bottom of this page and make sure that fits your budget. Then, we can talk.
LOOK INTO MY EYES
I’m about to teach you how to make your copy do the heavy lifting, so you can spend less time slogging through online calls (#introvertsrejoice) so this isn’t one of those times you can skip a step. You need to like the cut of my jib, I need to ensure I’m going to be a good choice for you. The best way to do that is by staring at each other while we talk in real time. Book the call here.
It’s time for all the paperwork fluff: agreement, invoice, payment plan, days and timing – we’ll sort all this out before we begin so if you have scheduled vacations or you need a payment plan, we’ll have it figured so we can get on with the good stuff.
THE GRANDE PLAN
Copy Mentoring isn’t OSFA. Not everything can be yoga pants. So, we’ll tailor our plan to suit you – what you love, how you work, what holds you back. I have a framework I’ll follow – loosely – because I want to keep us on track. But we’ll also create something ridiculously, fabulous custom couture to suit your style.
I am not one to blow smoke anywhere near anyone’s patootie, so I’ll not fib you now – this is going to be work. Your writing/branding/mindset shifting muscles might just have a tantrum. I’ll prescribe you some mental Deep Heat and then: build a bridge, we’ve got work to do. But I’ll always be an email or message away. You’re not alone. And I’ll downright TELL you what to do – this isn’t coaching where the onus is put back on you to figure it out your darn self. You’re here for answers. I’ve got ’em.
REPAIRS AND MAINTENANCE
Just like good Botox, sometimes you need a little touch up. Even though we’ve just kissed goodbye on a 6-week stint of passionate copy-making, doesn’t mean we can’t stay very good friends.
You can access a mentoring-only discounted monthly call with me, just to keep on track. Or, blow it – you can book in another 6 sessions!
“Every woman needs Jay on her power team…“
WHAT IS INCLUDED:
WEEKLY COPYWRITING TRAINING
6 individual online copy mentoring calls over 6 (or 12) weeks – we’ll figure out how this will best work for you on our initial call
ACCESS TO MY RESOURCES
If anything copy-emergency-like crops up and I’ve already created a resource that answers your question, you get access to it. Yep, for free
Quicksmart and quick and smart. 3 hours total of my editing eyes and flying fingertips over your or your client’s work. You can also book in further discounted editing during this time if you need
BRANDING, BUSINESSING, DE-BS-ING
I am not a life coach, manifestation expert, or clinical psych. However, I have a ragingly driven desire to understand human psychology and I’ve also made every single mistake known to womanhood, so bring it. We’ll sort it out
Something break (your brain, perhaps) and we don’t have a call scheduled? No problem – fairly immediate access to me if you’re having some kind of business/branding or copy emergency
ALL THE COLLABS
We can share Google Docs, assign Asana tasks, and Dropbox our hearts out – whatever works best for your systems and your copy needs. Just please don’t send me an Excel spreadsheet coz I’ll cry
BESIDES MY VIKING AND CHILDREN, YOU’LL BE MY MAIN SQUEEZE
Crisp Copy Coaching is having me all to yourself for 6 delicious weeks. On tap.
I can help you:
✔️ revamp your brand, rewrite your website, relaunch your offers, rework your messaging
✔️ nail your sales copy, your email sequences, your advertising copy, your socials chatter, and your website conversions
✔️ by being an on-call, working copywriter and consultant on your team for any and all your questions about branding, copy, relationships, alignment, ideas, or just a spare brain to engage when you’re in a funk
BYO COPY AND BRANDING BLERGHS:
✔️ brand positioning and strengthening using language and messaging
✔️ choosing your niche (if you should niche at all)
✔️ pricing and copy persuasion levels to match your dollar amount
✔️ copy processes to do less typing and more writing
✔️ packaging and promoting your offerings
✔️ figuring out and nailing your strengths (and then promoting them)
✔️ technique and process for wannabebetter copywriters
✔️ onboarding and offboarding client emails
✔️ professional cheerleading
✔️ random musical theatre singalongs
AND BRING YOUR CLIENT WOES TOO:
✔️ if you’re a marketing pro, VA, or copywriter, use your consulting or editing time to get my eyes on your work for your clients – and deliver them out-of-the-park copy success
PERUSED THE COPY MENU AND READY TO MAKE THE CALL?
“DO YOURSELF A FAVOUR”
“Take your investment and multiply it by 10. That’s the value you get from Jay.
We knew we wanted to do things differently from other real estate agents but weren’t entirely sure how to express it. Or if our ideas were just naff. We really needed help to use our words.
Our marketing guru referred us to Jay and from the get-go she just got it.
Not only did she help us find & define our brand voice – she amplified it.
And we also picked up a huge amount of other hints and tips to improve other things we hadn’t even thought about.
Do yourself, and your business, a favour, and invest in working with Jay in whatever way you can afford to. You’ll be richer for it.
Bonus: she’s also a lot of fun and a pretty awesome human being.”
Den Mother, RedFox Property Group
The value this dazzlingly brilliant woman brings to every minute of your coaching sessions is so ridiculous, I wanted to buy her a house after my first session.
In the 18 months since I’d taken on being a copywriter, I’d built a steady client base through word-of-mouth and was working with some fabulous businesses. Enough to be able to invest in my own branding, website and coaching from various others.
Yet, I agonised over the copy I wrote for my own brand for months (and over my own marketing in general).
I chose Jay when I did because I was about to launch my first website and was struggling to find confidence in my business voice (even though I’d done my brand work).
I could write in anyone else’s voice, but when it came to belting out my own brand-driven copy, I’d freeze at the fingertips!
Now, I’m SO excited about writing my own marketing copy and this reflects in the copy I write for clients too. And this is only one facet of what Jay can do for you.
Having Jay as a sidecar buddy in your fledgling business is not only hilariously fun, it’s downright necessary if you need that extra nudge butt-kick to break through any nagging self-doubt you might have about running your own business.
Jay is the calibre of mentor I’ve been looking for my entire working life—and genuinely brilliant ones are hard to find. Get Jay on your team, it’ll change your life.”
Copywriter, Polish & Punch
“I agonised for weeks over hiring Jay. I was just starting out, and it was a scary amount to invest in something. I had every page of her website open in multiple tabs, and I spent hours staring at them, trying to deconstruct and absorb. I concluded I simply didn’t have the knowledge. I took the plunge, and to this day I’m SO GRATEFUL I did.
As I said to Jay in one of our sessions – “I decided to learn from you in a few weeks what it would’ve taken me years to figure out myself”.
Even when I was lost and overwhelmed, Jay knew what I needed. She guided me through the process of a website and setting up a business. She guided me through things I didn’t even know I needed to know about. Plus, I learnt a bucket-load about copywriting along the way.
It felt like she constantly went above and beyond to provide a comprehensive service – I know now that’s a part of who she is. She genuinely wants others to succeed, and it shows.
Hire Jay. Throw your money at her. It’s not that she does what you want – it’s that she gives you what you need. And makes you feel warm and fuzzy and enthusiastic while she does it.
She’s generous and funny and smart, and she’s put in the time honing her craft.”
Copywriter, Tender L Creative
“Jay was incredible in every way. Her knowledge, insight and straight shooting was the medicine I didn’t realise I needed so much!
She smashed out such a solid block of work, as well as building my skills, teaching me useful approaches and leaving me with a stack of additional things I could do to push my copy forward for her to review – so I got huge value out of the session.
I’ve learnt so much, had a wonderful time and have a better understanding of how to make my copy convert to clients.”
CEO, The Gelo Company + Famous Sharron
“Jay Crisp Crow is THE BEST.
She’s like your branding ‘big sister’ – holds your hand all the way through your identity crisis, lets you borrow her stuff, doesn’t even say ”I told you so” when people let you down.
She can make you reflect on your life decisions with just one change of facial expression but also tells you you’re pretty and buys you flowers; and she’s always, ALWAYS in your corner.
It’s hard to believe this was ”business” – I freaking love this woman!”
Coaching, PD, Recruitment for Chiropractic Teams, Flourish Enterprises
MORE JAY IN YOUR DAY
✔️ weekly 40+ minute copy mentoring calls online – recorded, so you can keep them forever
✔️ shared Google Docs and Asana to keep everyone on track (because yep, there’ll be homework)
✔️ option of emergency copy advice over text, messages, email, or our comms platform, should you need it
✔️ usually 24 hour turnaround answers to any and all of your copy/editing/copy business/other malarkey questions over email or FB or Asana – whatever floats your boat (that’s Jay on tap!)
✔️ 3 hours (to use over the 6 weeks) of my editing/consulting/advice/eyes on you or your clients’ work
✔️ discounted everything rate if you need more for the time of our mentor/mentee relationship
6 week initial commitment, month-at-a-time option thereafter (spots permitting)
I built a 6-figure business in a couple of years with $0 capital on a DSP pension. Not everything I’ve done will be transferable, but I’m happy to share any and all of my lived experience about how I did it so you can decide if a strategy will work for you.
“IF YOU’RE ON THE FENCE, JUMP OFF…”
“Before I met Jay, I was struggling to find my way through the copywriting world.
Her guidance, direction, instruction, and steadfastness (coupled with a whole heck of a lot of patience) helped me to choose the direction that was best for my business while supporting me, as a woman-owned brand, to rise up.
Nothing but gratitude for Jay Crisp Crow. Every woman needs her on her power team.”
Copywriter, Gabi Angelina
“Working with Jay Crisp Crow on my website copy has pushed me to get clear on my message and show up authentically in a way no other business-related training has.
It was specific, incredibly informative and well-structured training, that related directly to my copy and website needs.
If you are wanting to pack a punch with the words you use to describe what you do, and finally sort your website copy and structure out, then I highly recommend working with her.
One hour with Jay is equivalent to 8 regular human hours (no joke), so this is incredible value!”
“You NEED to do the mentoring with Jay.
It was an invaluable 12 weeks and I never would have gotten the clarity around my brand voice OR smashed out the amount of copy we did over the 12 weeks. I still channel my inner Jay when I’m writing new copy 😂 She’s that good.
If you’re on the fence, jump off and just DO IT!”
Founder + Chief Mama, Moolk
“…During the time I’ve known Jay I learned she is a gifted teacher, so when she launched her copy coaching I immediately invested.
I wasn’t disappointed. Jay guided me to connect with the best words I had to offer and has provided me with new learning I use all the time. I love words and with Jay’s coaching my confidence to craft my own copy and assist my clients to write with enthusiasm has increased significantly.
I highly recommend working with Jay, either coaching with her if you’re keen to learn how to craft your own copy or investing to have her write those super important pieces of copy all business owners need. It’s the kind we all want in our business brand arsenal in order to showcase the best we have to offer. It’s the “stuff” that leads to thriving!”
Marketing Maven + Author, Creative Possibility
Women need more – and better – choices
(a statement I’ll stand by until the end of time)
especially when it comes to finances and flow. Let’s make this work for you
1 LET'S-DO-IT-ALREADY PAYMENT ONCE
AUD – approx $2240 USD and £1878
6 CASH-FLOW FRIENDLY PAYMENTS OF
a week – AUD – approx $390 USD and £325
All prices are + GST for Australian clients and you’ll be charged in AUD. Check your exchange rates if you’re in another country – you’ll be pleasantly surprised!
You’ll notice I’ve included an admin fee into my payment plans for this course and, in the past, I’ve been vocal in educating women about poor tax and predatory marketing tactics. This is not a revenue stream – the extra amount is small, and is only to cover the administration hours running payment plans plonks at my business doorstep. As always, I’ll remain being upfront and honest about my choices as it comes to investment.
You have questions? I have answers:
I'm in, but I haven't booked a Getting To Know The Crisp call yet!
We can sort that out now. It’s great to have a bit of a discovery call yet, it means you can ask me all your questions about how this will work and we can really gauge if this is the right fit for you.
I'd love to do this, but I think I live on the other side of the world from you
I live in the wilds of the Western Australian hills and my working hours are from 10am – 2pm AWST every weekday.
Yep, I get all this *gestures wildly* done in around 20 hours a week – which may be why you’re thinking of working with me.
If you’re an international client we can absolutely still work together, we just need to arrange a time that suits both of us if you need sessions to be outside of my set hours. Evening sessions are available at +15% of your weekly commitment or get ready for early doors (your time) mentoring!
How much time should I set aside each week?
We’ll meet for 45 + minutes every week for 6 weeks.
You’ll also want to set aside around 2 – 3 hours every week to get your work done and back to me so we can move on the following week. If you have more time up your sleeve, great, as you can just get more things implemented in between our sessions.
How long will I get access to you and the materials?
Everything I send you through the course of the mentoring program is yours to keep, including any templates, downloadables, course work, or materials – for the lifetime. of that resource.
You also have the option to put your hand up for monthly mentoring maintenance after our initial sessions are finished. You can sign up for this anytime after our initial time together and drop in and out of those monthly sessions as you like.
Or, you can absolutely book another 6 week stint!
I just don't have the time!
No problem, outsource.
Seriously, this program is for people who want to learn to write the copy, organise their packages, brand their business, and know the ins and outs of their own business communications.
If you’re needing someone to do ALL THE THINGS for you instead, take a look at my done-for-you packages here.
What happens if I need to reschedule a session?
My friend; life. It happens.
You can absolutely cancel an appointment and I know no-shows sometimes happen. I mean, neither of us want you to because you’ll forefeit that week, and 6 weeks isn’t oodles of time when you’re trying to get things done. Also, I’ve put a tremendous amount of work into getting you through what I think you need to tackle in 6 weeks and I know how fast we need to get through everything.
So, if you want to reschedule an appointment, please let me know at least 24 hours before our scheduled time. Please just be aware that my calendar can often be tight, and sometimes the days and times you’d like may not be available.
If you want to reschedule a session to a following week, you’re absolutely able to do that – just no more than 3 times during the 6 week program. This is so we don’t end up twiddling our thumbs and procrastibaking our way into the following quarter (or year, or decade!)
I know writing your own stuff or relaunching your brand or setting yourself up as a copywriter can feel a little bit like a pressure cooker but I’m not going to let you put off our sessions and drag out the whole process so it’s comfy. Small business isn’t comfortable. Finding your own voice isn’t comfortable either. But I’ll hold your hand.
What happens if I change my mind?
Listen, don’t do that to yourself.
Don’t be one of those people that signs up for things only to bail on themselves.
Let’s tackle this thing. Do the work. Implement the advice. You’re thinking of signing up for this because you are so darn sick of your copy being the same as your competitors, boring as heck, or feeling totally inauthentic. Or, like, not in existence.
So – officially: refunds for change of mind will not be given.
However, if your world implodes sometime between the day you sign up for mentoring and before our first session we can work something out. If you request to cancel your mentorship in writing to email@example.com within 14 days of purchasing with a valid reason for your request we will reply by email within 2 business days to inform you if a refund has been approved. Once approved, an electronic refund will be issued (less any payment gateway fees) within 14 working days from the date of approval.
Refund requests after the 14 day period will or will not be approved on a case by case basis. If you wish to cancel after the initial 14 days and your request is approved, you agree to pay $600 admin fee (that’s around 1/2 week of payment) to cover the fact I’ve set aside 6 – 8 weeks (yeah, I do a lot of prep!) of time to work with you. At all times we will abide by the Australian Consumer Law in relation to any guarantees for our Services. You can read all my T&Cs here.
Can I stretch the 6 sessions out?
You absolutely can. We can do 6 calls over 12 weeks, if you need. Anything beyond that gets a bit silly and disconnected – trust me, clients have tried it before.
Couldn't I just book 6 individual sessions with you?
Of course you can – you can book 1 or 1200 too, if you like.
What you don’t get with my individual pick my brain sessions is the access to me outside that time or the access to ALL my resources. Including my signature courses. If you’d prefer to spend time with me session at a time, book here.
What does 'pre-payment' mean with the plan?
You do not have to pay the entire amount of this program before we begin, we just set up the payment plan to start before we have our first official session. As long as your weekly payments go through, we’ll book the following session.
I'd like to work this way with you but it looks like you only work with women
Branding for the win. Look, the driving force behind my business is the amplification of voices that have otherwise been told to shush throughout their lives.
However, that doesn’t mean I won’t work with folk if you don’t necessarily identify as a woman.
I’ve enjoyed plenty of clients from all walks of life identifying as all sorts of things, so if you think we’d be a good fit, book the discovery chat.