Crisp Copy Product Description Copywriting Template

amplify that eComm selling symphony

Is your fabulous product hitting just the right note with your should-be best customers? Ready to compose a sales symphony that resonates and converts like never before… and have it short and punchy enough to fit in the cart page?

Snaffle the ultimate in product description copywriting with this template – your backstage pass to the perfect blend of copywriting and the use of AI tech to hit all the right chords (and leave your bank balance singing!)


“… the best Sales copy I’ve ever read …” 


♥️ product description structure template (with fill-in-the-blanks in case you really get stuck)

♥️ example using the same template for your swipe file or inspiration

♥️ basic visual guide for the folk who need to see how it’s all laid out

♥️ a comprehensive list of tasks to ask AI to help you with to nail every product description

♥️ space to write your first draft directly into the doc with guidance for each section to stay on track


“… is there anything about copywriting she doesn’t know? I don’t think so…”


Hello, I’m Jay, and I like to buy things online

Lordy, I’m SO many brand’s ideal customer

🎶 I believe every description deserves a standing ovation, which means every word is a musical masterpiece 🎶

Yeah, I also like musical puns

I’m also a working copywriter and copy coach who in 6 short years has dragged my brand from barely-born to charging out at one of the highest hourly rates for freelance copywriters in Australia. I started with $0 and a borrowed laptop and now I’m invited to speak all over the globe about copy and branding.

My words did that.

I can sell you something in just half a scroll

Which is exactly what your cart copy and product descriptions need to do, too

Let me show you how I do it



Crisp Copy brand-voice-foundations-guide-for-business-owners-how-to-craft-your-brand-voice (1080 × 1520 px) (1080 × 1220 px) (1)

$40 Australian dollars

(Yeah, that’s like 25 bucks in US land)

+ GST for Australians because aren’t we lucky ducks?