Copywriting is a process of carefully structuring the right words to make the reader take an action. It’s words that sell things – from your product Sales page to the back cover advertisement in a newspaper.

Good copywriting showcases not only the features of your service or product but also the benefits, and makes your ideal clients realise they need your thing – it converts readers to buyers and compels the people you want to sell to to take an action.

Content writing isn’t copywriting. Here’s a blog about the difference.

If you have existing website copy that’s doing the job, but no longer in alignment with your brand, you might need a hard edit. This is more than just proofreading and editing for spelling and grammar, this is content editing – pulling apart what you’ve got and sorting it out, and putting it back together. Better.

This service is only available to previous clients and by application. Why? Because we’ve already done all the brand copy work at the beginning so we know exactly what this website copy needs to say.

Because, well, I make people cry. There’s proof of this on my testimonial page. I’m a terrible cook, can’t count for nuts, but I write killer copy that makes your new favourite people want to be all over your offerings. 

This is the golden question, and the reason why I have such a happy client list and a successful copywriting business. When I conducted my ideal client research this year, this was the point of difference about working with me that came up over and over again. 

I’ll tell you the truth – it’s a little bit magic and a little bit stalker. 

I’m a naturally empathetic copywriter with an inherent ability to listen. When we have our first Zoom session, I hear all the words you mean to say. When I read your answers to my emails, I look for the gold between the lines. To be honest – writing the copy is the easy part. Finding the brand voice is the key to writing you in a way that’ll make you cry when you first read it. You’ll feel heard, acknowledged, and presented to the online world in the way you’d always wished for.

I can’t tell you anything more than that or I’ll be giving everything away.  

If you have existing website copy that’s doing the job, but no longer in alignment with your brand, you might need a hard edit. This is more than just proofreading and editing for spelling and grammar, this is content editing – pulling apart what you’ve got and sorting it out, and putting it back together. Better.

This service is only available to previous clients and by application. Why? Because we’ve already done all the brand copy work at the beginning so we know exactly what this website copy needs to say.

I offer no-holds-barred, be-your-best-cheerleader copywriting coaching for women in business who want to learn to write better to sell all their stuff. Whether you’re a midwife or marketing professional, I will tailor a copy coaching solution to suit your business to a tee.

Copywriters are welcome. (And, like, properly welcome. Not welcome if you’re only a newbie and I’ll drip feed you only the information I want to give you.)

From a 60 minute power session (Cuppa Copy) to a 6 session intensive over 3 months, I’ll teach you everything I know. 

Want to write professionally for women in business? Like to know how I work a 21-hour working week and make more than I could have ever at the most highly paid job in my old industry? I can help you name your business, write your taglines, brand your business, pull together your email scripts, strategise your socials, all the while giving copywriters all the information I have about insurance, how to deal with tricky clients, copycats, outsourcing, and authority building. Find out more here.

SEO stands for Search Engine Optimisation. There are a tonne of elements you need to consider if you’re improving your SEO and SEO copywriting is a major part of the puzzle. I carefully weave SEO keyword terms into your human-centric copy so Google can tell what you’d like to rank for and help you get found.  Here’s a blog about SEO copywriting. 

I write what I’m really good at – website copy and email copy. So, I focus on those. This way, I’m constantly upgrading my knowledge and skills in these 2 main areas and nailing converting digital copy – every time. 

Yes, I used to write all the things. But I’ve grown up since then. I don’t do social media content, press releases, or white papers – but I can recommend someone who does. 

I’m not the cheapest copywriter you can hire. Not by a long shot. But check out my testimonials page and you’ll see I’m worth it. This isn’t my side-hustle; I’m a dedicated, full-time writer who works with clients who value craftsmanship and conversion. 

I’ll always quote you up front and by the package. That means if my time blows out, you won’t pay for it. Also, the more Jay you need, the more cost effective I get. In fact, our first page together will be the most time, labour, and cost intensive. After we nail the first page, I’ll have a good grip on your brand voice and be able to replicate it with ease the next time around. 

My done-for-you services start just over the $1000 AUD (+ GST for Australian clients) mark for an About page. Packages are more cost-effective. 

Ain’t this a doozy?

You probably won’t be asking this if you’re visiting this site from the US or UK – in Australia we have hugely differing expectations about copywriting rates. I have a middle-of-the-range hourly rate in comparison with a global industry and provide above-average work. Yes, you can hire a copywriter for $35 an hour from Fiverr, and when you want that copy fixed in a couple of months – you know where to find me. 

That mostly depends on you. I have a 4 – 8 week lead time (during which there’ll be things both of us are working on) and then, depending on how quickly I get the information I need from you, it’s generally another 4 + weeks to return your first draft. 

I do offer a rush rate option, which adds 25% to your invoice. 

Well then, that’s it. We aren’t mates anymore.

Gosh no, that’s a joke. Communication is key and even if you start off thinking you are 100% sure of what you want, sometimes when you get it, you realise you might have been wrong. That’s OK, sometimes we need a change of brief and to start again. We’ll negotiate that if it happens. Otherwise, it’s usually just an issue of making a round of tweaks so the copy sounds just like you – as an authority in your industry – on your best day.

I work in a diverse range of industries and although I might be the Word Queen, you’re undoubtedly more experienced in your industry’s jargon, terminology, and tone than I am. Sometimes we’ll need to dig into those tweaks, which is what the round of amendments is for. In fact, when I send you back the first draft I’ll actively encourage you to pick it apart – print it out and scribble on it, use tracking changes and ask 35 questions, make suggested edits – that’s all part of the process. 

Most of my done-for-you services are by application. This is to ensure that you’re the right fit for me, and also I’m the right copywriter for you. To begin the process, fill out the (teeny tiny) form above, or head over here to get your application started.

Because when my phone does that ringing thing it makes me feel like to do a murder. Well, I am part Crow. 

Yeah, nah: emails = best.