Crisp Copy Class Alumni Showcase – Nicole Smith

Crisp Copy Class Alumni Showcase – Nicole Smith

Crisp Copy Class Alumni Showcase – Nicole Smith Meet Nicole from Creative Mum Life Coffee Fiend | Inspiring Educator | Crisp Copy Class Alumni Creative Mum Life is a collection of brands and learning inspired products, providing educational pathways to school...

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Crisp Copy Class Alumni Showcase – Alicent Wong

Crisp Copy Class Alumni Showcase – Alicent Wong

Crisp Copy Class Alumni Showcase – Alicent Wong Meet Alicent from home.cook.love Kitchen Wizard | Curator of Gorgeous Dining Ware | Crisp Copy Class Alumni home.cook.love makes dining tables beautiful everywhere with a specially curated collection of luxuriously...

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Crisp Copy Class Alumni Showcase – Tarryn Reeves

Crisp Copy Class Alumni Showcase – Tarryn Reeves

Crisp Copy Class Alumni Showcase – Tarryn Reeves Meet Tarryn from Zimpasha OBM | Ridiculously Organised Tech-Loving Extraordinaire | Crisp Copy Class Alumni Tell us about the moment you decided to start your own business. What was the catalyst? My business started by...

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An ROI on a TOV and WTF?

An ROI on a TOV and WTF?

Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...

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What Is A Long-Tail Keyword?

What Is A Long-Tail Keyword?

Guest Blog/Case Study by Nicola Hogan"Late nights and tequila shots are not conducive to family life. I did what any sensible 40 year old should.I signed up for the 2018 Crisp Copy Class and started a business by accident.Actually, that’s not quite true. I already...

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Micro Copy – A Little Bit Clever

Micro Copy – A Little Bit Clever

If you’re thinking of hiring a copywriter, first of all – yay! – you’re starting to realise how important the right words are to your business (hint: very important). Second of all, just check yourself a minute. Yes, I’m suggesting you slow down. Have a little think...

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Digital Resources I Loved In 2018

Digital Resources I Loved In 2018

Just because it's a button doesn't mean it's boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep, I’m going to add...

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Writing An About Page Got You In A Panic?

Writing An About Page Got You In A Panic?

Just because it's a button doesn't mean it's boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep, I’m going to add...

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Shouty Copy and Fornicating Fonts

Shouty Copy and Fornicating Fonts

I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...

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The Gendered Conundrum Of Worth

The Gendered Conundrum Of Worth

PLEASE, STOP WITH THE SHOUTY COPY!! Did you quit your job, follow your dreams, sell your car and read everything about business building on the Google just to be SHOUTED AT? Heck, no! Shouty Copy isn’t good for anyone. It’s hurting my eyes, and frankly, it’s making...

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The No-Trick New Blogger Strategy for Content Creation

The No-Trick New Blogger Strategy for Content Creation

Do you think you might be a cruddy copywriter? If you’re secretly thinking, ‘yep’, it’s likely because of these 2 things: Because you are a cruddy copywriter. Or is it because that copywriter is all over Facebook celebrating their pants off and painting the town red...

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Copy and Design – A Website Love Story

Copy and Design – A Website Love Story

Guest Blog/Case Study by Nicola Hogan"Late nights and tequila shots are not conducive to family life. I did what any sensible 40 year old should.I signed up for the 2018 Crisp Copy Class and started a business by accident.Actually, that’s not quite true. I already...

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Why I Delete My Hard-Earned Email Subscribers

Why I Delete My Hard-Earned Email Subscribers

September 2018 Perth Business Woman Brings Home Gold at National Awards ***** 'Parkerville Mother of 3, Jay Crisp Crow, has just been named AusMumpreneur Of The Year in the WA in the Business Excellence category. Jay started Crisp Copy from her dining room table just...

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Slay At Social Media Copywriting

Slay At Social Media Copywriting

Decluttering is the latest buzzword, and the whole world has jumped on the organising bandwagon. (Except for me; I refuse to give up that clothes-pile-on-corner-chair in my bedroom). Decluttering promotes a sense of accomplishment, and the same applies to business....

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What Is SEO Copywriting?

What Is SEO Copywriting?

In this day and age, there’s probably a million ways to talk to your clients, so you’re probably wondering: “Jay, what’s so special about an email list? Why can’t I just use social media? Word of mouth is working for me A-OK, I don’t need to bend over...

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Why I Can’t Meet You For A Quick Business Coffee

Why I Can’t Meet You For A Quick Business Coffee

Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....

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What Is Search Engine Optimization?

What Is Search Engine Optimization?

In this day and age, there’s probably a million ways to talk to your clients, so you’re probably wondering: “Jay, what’s so special about an email list? Why can’t I just use social media? Word of mouth is working for me A-OK, I don’t need to bend over...

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What Is A Blog? (And Does My Business Need One?)

What Is A Blog? (And Does My Business Need One?)

Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....

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Don’t Use Punctuation To Do A Word’s Job

Don’t Use Punctuation To Do A Word’s Job

So, what is a blog? You’ve probably heard the term, unless you live in a sub-region of… no, hang on, they have internet too. People talk about blogging, or they might reference their favourite blogs, or they might start talking about starting a blog. If...

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Website Sliders? Hate ‘Em. Here’s Why

Website Sliders? Hate ‘Em. Here’s Why

If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – A-OK to exclamation mark the heck out of your content in a...

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What Does Above The Fold Mean?

What Does Above The Fold Mean?

So, what is a blog? You’ve probably heard the term, unless you live in a sub-region of… no, hang on, they have internet too. People talk about blogging, or they might reference their favourite blogs, or they might start talking about starting a blog. If...

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Website Headers Aren’t Just For Decoration

Website Headers Aren’t Just For Decoration

At the time of writing this, it's only been six months since I finally quit my job (I eased out slowly, you can read about that here). Part of the Era Of Emancipation process was upping the ante on my business. Safe to say, until the point I dropped...

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© Copyright 2016 - 2019
Jay Crisp Crow + Crisp Copy

If you steal my words I'll
send my teenagers to your house

...with their kitten

If BLANCA CREATIVE can work with a high-maintenance copywriter with all kinds of design and tech alchemy expectations, they can sure work with you


Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.

Want mouthwatering words that open hearts (and bank accounts)?