"Over-delivery is a really common problem" Join me for the first So Crisp episode of the new Listener's Choice Series. This series is a gem-filled collection of So Crisp favourites, as voted by your downloads and capacity to soak up Crispness via your earholes. I'll...

"Accessibility is more than just mirrors in disabled toilets and ramps - it's at the heart of inclusion"Accessibility, Inclusion, and Startup Life with Amber Dennis So Crisp Podcast Amber Dennis recently said to me, "sometimes it’s not what you know, it’s who you...

"You have to, as an entrepreneur, choose to believe the best about people"Funnel Copy, Connection, Voice, And Gratitude – Gabi Angelina So Crisp Podcast I’m starting to think I have a hidden talent. I think it might be making a career out of copywriting seem like the...

"It's about perspective"If You Think Funnels Suck, Try This Instead So Crisp Podcast Dance mums, we’ve got to stick together. Because if the cost of endless shoes and lycra shirts and perfectly plain pairs of black dance pants that retail for $500 doesn’t send you a...

"How dare I? I'm just a hairdresser. I used to talk myself out of heaps of stuff but... you don't get a label for doing stuff before you do it"From Funky Hairdresser to Massive Charity Gala Event Organiser So Crisp Podcast Alex Meadows is one of Perth’s most fabulous...

"I've written 9 books. I've signed a contract for my 10th book, which will be out next year. And yet every single time I come to write my next book, I think I can't do this, what am I, who am I kidding? Who am I to think I can write an entire book? It's...

"Marketing is a two way conversation, and it's forming deep relationships with your clients, customers, community. "Unethical Marketing Tactics - Rachel Kurzyp So Crisp Podcast When I first started my copywriting business I was quick to correct anyone who said I was...

"First and foremost, we need to understand who we're building it for. And we did. We did actually do a lot of user testing as we were building it and got feedback from the community"What's Community And Content Got To Do With Superannuation? - Branka Injac Misic​ So...

"Sexualised women can be used to promote alcohol, gambling or conglomerates, however they clearly are not allowed to exist for their own pleasure or their own benefit..."Women's Wellness, Sex, & Misogynistic Censorship In Marketing – Anna Walsh So Crisp Podcast So...

Top 5 Most Loved Podcast Episodes From 2020So Crisp Podcast I talked. You listened. And I'm so utterly grateful for that, I could cry. (Actually, I did; the day So Crisp hit 5,000 downloads!) 2020 ended with the podcast being downloaded nearly 10,000 times by good...

Website. Sliders. Suck.Cuppa Copy - Yeah, I think we've covered I don't love a slider... So Crisp Podcast Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in...

"When you get wealth into the hands of women, you don't just change your community locally, you make an international and global change"Human to Human Marketing - Angela Henderson So Crisp Podcast Kick ass businessing and maintaining of an actual life. That’s what my...

"Am I going to be judged for pivoting? That's not true, you're just deepening your expertise and people need it" Changing Directions (While Staying Visible) - Jenny De Lacy So Crisp Podcast I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in...

"...it doesn't come easy. You feel uncomfortable all the time, feel uncomfortable and still keep moving forward."Influence & Instagram with the Iconic Tracy Harris So Crisp Podcast You may have seen her dancing on the Instagram. Or making green smoothies. Or...

"There's a lot of jargon when it comes to money... words that people don't use in day-to-day English, it just becomes scary."The Importance Of Financial Literacy - Grace Mugabe So Crisp Podcast In 2018, the UN women organisation wrote a list of facts and figures about...

"Give us grace, please. We try, but it can be exhausting. And don’t judge our intellect on our English ability. Someone might be a neurosurgeon in their homeland, but just can’t speak English."Starting A Business When English Isn't Your Heart Language - Riki Deale So...

"And my husband, usually fairly considerate, drops this pearler “well, at least you work for yourself so you can take some time off...” Ummmm, sorry, what?"Cuppa Copy Boundaries & Buffers So Crisp Podcast Cuppa Copy has been percolated especially for copywriters,...

"Unmuted is the message in every part of my life and business I have been living and promoting" Unmuted - Neha Awasthi So Crisp Podcast Neha Awasthi put her hand up, I thought to ask a question, towards the end of a presentation I was giving about brand voice and...

✔️ Is it converting, powerful and on brand? ❌ Does it hurt anyone?   Cuppa Copy Words To Scrap In Your Copy So Crisp Podcast Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell....

"Using language like "just" imposes a glass ceiling we don't need. We're not minimising our vision or ourselves"No More "Just" - Tori Kopke So Crisp Podcast Tori Kopke’s website copy starts with: "I don’t believe in fancy buzz words and chats about innovation. I...

"The magic of copywriting isn't in the copy writing" Cuppa Copy Writing + Editing Process So Crisp Podcast Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell. It’s delivered in...

"...quite frankly, women in business have better things to do with their time, energy and brain power than obsess about whether they deserve a Tim Tam with their afternoon cup of tea..."Diet Culture, Power Words, & Women in Business - Nina Mills So Crisp Podcast...

Copywriting is legacy. It’s your legacy. It’s the message you put into and possibly leave in the world.  So, how do we respect our legacy?Cuppa Copy Copywriting. It's Legacy So Crisp Podcast Cuppa Copy has been percolated especially for copywriters, marketing pros,...

"There is no standard way of being professional. It's not a code. It's about being how you want to show up in person, a meeting, a conversation..."Why The Label ‘Professional’ Is Bunk - Cat Paz So Crisp Podcast Here’s the truth: we’re in business because we have a...

"I am not what I do."Energy and Burnout - Amanda Freeman So Crisp Podcast A large percentage of the thousands of women I’ve worked with started their businesses because they were brilliantly, shinily, jaw-droppingly committed to filling a particular gap they saw in a...

"One of the best tweets I’ve seen recently said, “Normalise changing your opinion on something after learning new information. It’s OK. I promise.” and I wanted to shout it from the rooftops."Femininity Isn't Feminism - Martha Barnard-Rae So Crisp Podcast If you’ve...

It’s one of the quickest, Crispest copy wins you can whip together in the time it takes to make an instant coffee.Cuppa Copy - How To CTA (Without Being SUS) So Crisp Podcast Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants...

"I'm saying 'self powerment' because 'empowerment' implies I'm giving you some of my power, which is not the case. I'm simply talking and sharing information and sharing my story. And it's up to that individual, or your listeners here, whether they enhance or take...

"No matter who you are, extrovert or introvert, you want one thing out of your career or business: success."The Truth About Being An Introvert - Janice Chaka So Crisp Podcast You might have taken a test. You might have been labelled. Or you just might know - there’s...

"When women put themselves first they can change the world."Sexy, Structures, Worrying Women, and the Military - Nicky Thomas Yeah, we get sidetracked. So Crisp Podcast I first spotted Nicky Thomas owning the stage at my very first Secrets in the Garden event, in the...

"I actually haven't really met a business that hasn't benefited from Facebook Ads."Facebook Fibbery - Bianca McKenzie So Crisp Podcast Once, when I was silly and charged $60 an hour to write copy and was poor, I stood in front of a room full of women and told them if...

"There's a lot of myth flinging and the main one is that everyone 'should' have a course. Which isn't completely true."From Content To Courses (And Fibs About Passive Income) - Sam Winch So Crisp Podcast You may have heard I have a course. I have a couple actually,...

"The amount of times I sit down with a client and ask them, "so what are you actually going to sell?" They have an incredible social media profile and opt ins on their website and a page that says Work With Me and there are no sales occurring."The Truth About Profit -...

"Those haters? They're not your people. It's always still going to sting. Let yourself feel that sting. But don't let it stop you."Confidence (In Business And Life) - Lucy-Anne Lewis So Crisp Podcast People pleasing. It’s so 2015. Aren’t we bloody over it? Lucy-Anne...

"Having a Socially Conscious Business is really just about your business being a 'good person' in the world - it doesn't have to be hard."Social Consciousness - Elle Roberts So Crisp Podcast Elle has depth of character and endless ocean of compassionate drive that she...

"Focus on the 'Mission Critical' tasks. What are the things that are really important in your business? Are you spending time on these every. single. day? Don't get caught up in the busy-ness of tasks that are not income generating."The Business Hustle - Faye...

"If I say, "Don't think of an elephant" what do you immediately think of? "How long is his trunk?""Messaging Mistakes (Don't Think About The Elephant) - Gemma Pitcher So Crisp Podcast I came across Gemma in a random post on the Freelance Jungle, big shoutout for these...

"As ideas people it’s important to realise, we don’t have to action every idea we come up with.​."Multipotentiality – Linda Reed-Enever So Crisp Podcast Even just listening to Linda’s day might make some of you tired (and Linda admits November is her extra-crazy...

"I thought I was brave in the business world, but in other ways I was full of it. I really got to understanding it more fully when I decided to own it in all its awkwardness in all areas of life" Awkward and Brave - Belle Lockerby So Crisp Podcast Belle Lockerby burst...

"Having an 'ethical' business shouldn't be a point of marketing anymore, it's just how it should be." Making Kindness A Non Negotiable In Business - Anu Sawhney So Crisp Podcast Anu Sawhney was a celebrated designer with a successful career in fashion before launching...

"No PR crisis has ever come out of the truth - it always comes out of a lie. People forgive mistakes but they won't forgive lies." Transparency, Vulnerability, Humanity & PR - Lucy Tearne So Crisp Podcast In this episode, I pick the brain of Lucy Tearne, PR maven...

"The Revolution will be bloody, we need an action guide for fired up women to  take back their womanhood and transform the world." Periods, Period – Stasha Washburn So Crisp Podcast "The Revolution will be bloody" promises Stasha Washburn, speaker, author, and period...

"I never started out to create a brand – I am just trying flat-out to be me." Psychic, The Label – Denise Litchfield So Crisp Podcast If I say the word ‘psychic’, do you immediately imagine late night phone calls to a hotline, connecting with a woman with tangled hair...

"I spent my whole 20’s terrified that anyone was going to see me 'being' fat." The F Word. Fat – Bex Bedford So Crisp Podcast Last year I got up on a stage, in front of a room full of people, and told them I was fat. I mean they could see it for themselves, right? But...

"When we really come to know ourselves, we can step into the space where we give ourselves permission to own the strengths we have.It also allows us to understand our potential challenges and beready to manage them." The Permissive Archetypes – Shannon Bush So Crisp...

“If you knew me as a child you would never think I was a rebel. I was the good girl personified.” Rebel On Purpose - Swapna Thomas So Crisp Podcast Swapna helps rebels on purpose develop a firebrand mindset and go rogue with their marketing so they can confidently own...

"My perception about what motherhood is has drastically changed since I became a mum myself, to your point, it’s not about exclusion, but it’s about having safe spaces that people can really empathise with each other and the unique challenges that they are facing."...

"Your enoughness will look different to other people – it’s not about anything in particular, but rather trusting in whatever YOU need, want and are!" #Enoughness – Shilpa Agarwal So Crisp Podcast Shilpa Agarwal is a book writing coach and marketing mentor with a...