I attended a seminar about money last year, and yet I just learned something that totally relates to writing your own copy.
The subconscious mind keeps us safe – that’s its job. It keeps our heart beating and our lungs filling up with air and a bit of our brain focused on where we are in the space so we’re not eaten by a saber tooth tiger or run over by an Uber driver.
One of the ways it does this is by keeping things THE SAME.
When you start challenging that status quo your subconscious will react. It might even have a bit of a tantrum. Because it needs you to keep believing the stories you have built:
🖋 You don’t have time
🖋 You’re not a good writer
🖋 You don’t know enough to take action
🖋 There are other aspects of your business you need to prioritise
🖋 You can’t use the tech
🖋 You’re waiting until you understand more
If reading through that list makes you feel a bit tingly, here’s what the (money) lady says;
Take these 3 actions –
1. Be aware.
Translated to mean – what DO you believe about your ability to write the words you really want to represent your business and your brand?
2. Have a declutter.
Translated to suggest – figure out why you’re so married to this way of thinking about your skill set and then find a way to be more responsible for the job at hand.
3. Make small changes. Daily.
Tiny actions. But every day. That doesn’t mean you have to write every day, but do something about the commitment you made to tackle your website and branding and messaging. Every day.
Now, I’ve given you this translated advice about what I learned about dosh (and related it to writing copy), I guess I’ll need to implement it for my numbers now, damn it.
Because, you know, I make everything about words.
Guest blog by Crisp Copy Class Graduate, Natasha D'Arcy. "Disclaimer: The following article may or may not contain spelling and grammatical errors. Only now as a parent of a prep year student do I appreciate how messed up the English language is! All those...
Case Study – What Happens When You Join The Crisp Copy Class As a Massage Therapist and End Up A Copywriter
Guest Blog/Case Study by Nicola Hogan"Late nights and tequila shots are not conducive to family life. I did what any sensible 40 year old should.I signed up for the 2018 Crisp Copy Class and started a business by accident.Actually, that’s not quite true. I already...
OR The Short Tale of the Long-Tail Keyword In Norse mythology, the monstrous Jormungandr was thrown into the heaving seas. His tail was said to be long enough to encircle the world and fit back into his own mouth: when he releases his tail, the end of the world...
© Copyright 2016 - 2019
Jay Crisp Crow + Crisp Copy
If you steal my words I'll
send my teenagers to your house
...with their kitten
Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.
Want mouthwatering words that open hearts (and bank accounts)?