Oh, I’m just like you. I like the pretty ones. I like the white space and the watercolour edges and the curated… everything.
But website headers?
Those things are serious, yo.
Every single week I work with women on their copy who are either ignoring headers or using them for decoration.
H1, H2, and H3 headers (and the others – but how many sub sub sub subheadings do you need?) do an important job, other than break up the copy on your page and make it more easily consumable for your reader.
They’re SEO copywriting tools
Headers are used for on-page SEO to tell Google what your page is all about.
Using a header is a bit like jumping up and down in front of Google and hollering; “Oi! This blog here is all about the most header friendly copywriter on the internet, OK?”
Google doesn’t mind being hollered at because the hollering headers make it easier for them to glean what you’re all about and what you want to rank for. They get that copy in headers is more important than paragraph copy. Your readers get that too. They’ve been well trained by years of trawling the ‘net for information (and shoes) and know what the bigger letters mean =
So, if you’ve set up your H1 with a pretty font only because it looks good, reevaluate.
Could you use your long tail keyword in that header? Perhaps in your H2?
(However, you’re never ignoring readability and user experience for the sake of a keyword – right?)
Lastly, Google likes it when you count in order.
– 1 x H1 (at the top)
– 1 x H2 (next in line – perhaps a snazzy subheading including your keyword)
– 1 x H3 (to really punch out a concept)
And that’s one difference between content creation and copywriting – doing both is a bit of magic.
So, we appreciate gorgeous. We like luscious user experience where branded, delicious fonts woo the viewer. But we also respect both Google and our readers – so let’s spend a bit of time giving some love to our headers some time soon.
Just because it's a button doesn't mean it's boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep, I’m going to add...
If only I had a dollar for every time someone asked to pick my brain… I’d be able to take at least a month off. So, here’s a collection of my favourite digital things. Website themes, content resources, hosting, legals… all the good things that make your business look...
Do you think you might be a cruddy copywriter? If you’re secretly thinking, ‘yep’, it’s likely because of these 2 things: Because you are a cruddy copywriter. Or is it because that copywriter is all over Facebook celebrating their pants off and painting the town red...
© Copyright 2016 - 2019
Jay Crisp Crow + Crisp Copy
If you steal my words I'll
send my teenagers to your house
...with their kitten
Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.
Want mouthwatering words that open hearts (and bank accounts)?