Oh, I’m just like you. I like the pretty ones. I like the white space and the watercolour edges and the curated… everything.

But website headers?

Those things are serious, yo.

Every single week I work with women on their copy who are either ignoring headers or using them for decoration.

H1, H2, and H3 headers (and the others – but how many sub sub sub subheadings do you need?) do an important job, other than break up the copy on your page and make it more easily consumable for your reader.

They’re SEO copywriting tools

Headers are used for on-page SEO to tell Google what your page is all about.

Using a header is a bit like jumping up and down in front of Google and hollering; “Oi! This blog here is all about the most header friendly copywriter on the internet, OK?”

Google doesn’t mind being hollered at because the hollering headers make it easier for them to glean what you’re all about and what you want to rank for. They get that copy in headers is more important than paragraph copy. Your readers get that too. They’ve been well trained by years of trawling the ‘net for information (and shoes) and know what the bigger letters mean = 

 
 

More. Important.

So, if you’ve set up your H1 with a pretty font only because it looks good, reevaluate.

Could you use your long tail keyword in that header? Perhaps in your H2?

(However, you’re never ignoring readability and user experience for the sake of a keyword – right?)

Lastly, Google likes it when you count in order.
So:
– 1 x H1 (at the top)
– 1 x H2 (next in line – perhaps a snazzy subheading including your keyword)
– 1 x H3 (to really punch out a concept)

And that’s one difference between content creation and copywriting – doing both is a bit of magic.

So, we appreciate gorgeous. We like luscious user experience where branded, delicious fonts woo the viewer. But we also respect both Google and our readers – so let’s spend a bit of time giving some love to our headers some time soon.

 
 
 

The Permissive Archetypes – Shannon Bush | So Crisp Podcast

Shannon liberates big-dreaming, big-hearted, big-to-do-list women from all the STUFF that shows up when you start and grow a business. She does this by through her ground breaking Thrive Factor Experience - an archetypal profiling framework, designed specifically for...

A Rebel on Purpose – Swapna Thomas | So Crisp Podcast

Swapna helps rebels on purpose develop a firebrand mindset and go rogue with their marketing so they can confidently own their value, claim their voice and get (well) paid for their genius.  In this episode we talk about how and why to be a Rebel with a Purpose (and...

© Copyright 2016 - 2019
Jay Crisp Crow + Crisp Copy

If you steal my words I'll
send my teenagers to your house

...with their kitten

 Socially Awks

Facebook
LinkedIn
Instagram

If BLANCA CREATIVE can work with a high-maintenance copywriter with all kinds of design and tech alchemy expectations, they can sure work with you


Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.

Want mouthwatering words that open hearts (and bank accounts)?