Crisp Copy Class Alumni Showcase – Jennifer Zeven
Meet Jennfer from Blurb-ology
#OpinionatedWoman | Writer Extraordinaire | Crisp Copy Class Alumni
Blurb-ology is a niche copywriting service whose superpowers are writing banging blogs, entertaining email scripts, and also pretty darn good at making your bio stand out from the crowd.
Tell us about the moment you decided to start your own business. What was the catalyst?
Being a stay home mum for the past 8 years or so, I missed the creative/mental stimulation being in the workforce gave me. I edited some stuff for a startup friend, she asked why I wasn’t making money from it, put on her coaching hat and helped me get started. There’s been so many highs and lows and business PMS since then, but I regret nothing. Even the business PMS is under control as I trust myself to follow my heart.
What do you utterly love about running a business?
Being able to say I did it all by myself – but of course that’s not true, I’ve been lucky to have some pretty good backers, including this rad woman called Jay. Apart from that, I still love love love that I get paid to trawl words out of my head and have someone say ‘Oh my gosh I love it!’
What drives you bonkers about marketing, branding, and businessing?
The time, the time, the time. It takes up so much time. When I’m a zillionaire I’ll have an awesome VA and marketing team.
What prompted you to sign up for the Crisp Copy Class?
I got sick of turning out fabulous copy for other people and hating my own, secretly hoping no none would visit my website. Now that’s just backwards! Signing up for CCC made me allocate the time to spend on my own copy, with the expert tips of the divine Miss Jay to steer me in the right direction, give instant feedback, and cheer me on.
What has the Crisp Copy Class helped you achieve, that you wouldn’t have been able to DIY?
My website revamp. The copy just wasn’t ‘me’ enough at first: writing your own copy is hard, even for us copywriters. Through the branding exercises and even the psychology bits I was able to hone a message which was the real Jennifer.
What’s your favourite piece of copy you wrote in the CCC?
Gawsh, I still think the back page is my favourite.
Tell us a randomly delicious thing about you not already all over the internet?
I won under 7’s shotput and am still proud of that. Even then strength sports were my thing.
What’s next for you and your brand and your business?
Finishing my book, giving it a good edit, finding an editor and then being busy knocking back on the publishers banging on my door (see how I manifest?)
Blurb-ology is a niche copywriting service whose superpowers are writing banging blogs, entertaining email scripts, and also pretty darn good at making your bio stand out from the crowd. Founder Jennifer Zeven is a fiercely feminist #OpinionatedWoman who has joined the ranks of Medium’s Top Feminist Writers. Jennifer has an innate ability to touch others by sharing the truth of her experiences. She has a knack for analysis, and a fondness of expressing her opinions: in fact, she’s realised she’s got enough to fill a book. She’s writing The Lie of Perfection right now, first draft due to finish on 1 Jan 2020. Blurb-ology’s evolving. Watch. This. Space.
Connect with her on all the usual online social places and at her Blurb-ology website here:
'Blergh' It's the sound you make in your own head when you read your copy and it's boring, basic (not as: in an easy way to understand, but instead... basic), and you're just plain ol' fed up with it. Sure, you can pay thousands of dollars to a great copywriter....
I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced "Hoo Hoo"), sewed my dance...
Why would you set yourself up an out of office reply? Surely there are enough little jobs to do this time of year, top of the list including some serious lazing on a couch in front of the air-con (or fire, depending on which part of the world you're in). OOO replies...
Free brand voice character quiz!