Crisp Copy Class Alumni Showcase – Nicole Smith
Meet Nicole from Creative Mum Life
Coffee Fiend | Inspiring Educator | Crisp Copy Class Alumni
Creative Mum Life is a collection of brands and learning inspired products, providing educational pathways to school readiness and beyond for little learners.
Tell us about the moment you decided to start your own business. What was the catalyst?
Something lovely and unexpected happened to me after having my babies, and I became a slightly different person, with a different career focus that flowed naturally from my new role as a mother.I wanted to be my own boss and be there for my kids, just as my mother was able to be there for me growing up. I just didn’t know how, until an opportunity revealed itself to me allowing me to start my own online business.
What do you utterly love about running a business?
The creative side of things, and it’s a way for me to find fulfillment amongst day to day life as a mum of young kids.
What drives you bonkers about marketing, branding, and businessing?
Keeping up with my socials, and finding the time to keep up with my long to do list. I would love to turn my side hustle into my main focus soon!
What prompted you to sign up for the Crisp Copy Class?
I knew my copy was dull, snore-worthy and was definitely NOT speaking my brand’s key message. Something had to change. I had heard great things from the CCC and I can say that without a doubt it was the best investment I made for myself and my business.
What has the Crisp Copy Class helped you achieve, that you wouldn’t have been able to DIY?
I have been able to focus on my brand messaging by getting the brand foundations right. Knowing who my audiences are, and what they need. Without the CCC I would not have been able to make my website copy speak to them, and create the journey leading them to find the solution to their problem.
What’s your favourite piece of copy you wrote in the CCC?
Tell us a randomly delicious thing about you not already all over the internet?
I am a natural blonde, (with the odd grey here and there) who hides it under a deliciously red colour I absolutely love! I have been a red head over half my life, even my husband (who I’ve known for 13 years) has never seen me as a blonde.
What’s next for you and your brand and your business?
My background is working in education as a Teacher’s Aide, and I have really enjoyed working with kids requiring learning support.
I see there is a great need for support for parents in this area, with services and products plus a community of parents sharing this common struggles. I am working on taking CML towards this direction. Building a community of mums supporting their child with special needs or with a learning disability. Creating a hub with products and services to help.
Nicole Smith is a Teacher’s Aide, plus an experienced nanny during time spent living and travelling in the UK. She has a purpose to empower fellow mummy jugglers to feel confident in managing their child’s activities, to inspire learning and development.
Her mission is to support mums and carers to make great choices by connecting them with a range of creative activities for their kids.
To encourage learning.
To encourage development.
To encourage fun.
Nicole is a mum of two girls aged 5 and 3, made-to-order cook, cleaner, crafts organiser and family budget manager.
In between cups of coffee, you will usually find her assisting a toddler with the toilet, cleaning food scraps off the floor and basically trying to keep her mini-mes alive.
Connect with her on all the usual online social places and at her Creative Mum Life website here:
'Blergh' It's the sound you make in your own head when you read your copy and it's boring, basic (not as: in an easy way to understand, but instead... basic), and you're just plain ol' fed up with it. Sure, you can pay thousands of dollars to a great copywriter....
I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced "Hoo Hoo"), sewed my dance...
Why would you set yourself up an out of office reply? Surely there are enough little jobs to do this time of year, top of the list including some serious lazing on a couch in front of the air-con (or fire, depending on which part of the world you're in). OOO replies...
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