I’m often asked if blogging really is that important for business. The answer is: only if you want more visitors, readers, and potential customers.
Erm. I hope you just answered ‘yes’ to those.
That’s why I happily wrote hundreds of thousands of words of blog content over the last several years…
…for other people.
My own blogging strategy was a bit hit and miss. I saved all my good ideas for Huffington Post and all my better ideas for clients and I found myself having to write new content from scratch for social media posts, courses, webinars, and emails.
All. The. Damn. Time.
And although I don’t write blogs for clients anymore, I know clients read mine, so it was about time I got my act into gear and sorted myself out.
There’s no secret sauce for how I made it come together, there’s just a 3 step process you can borrow and use right now:
- In 2018 I my websites and blogs audited for SEO by the good folk at BloggersSEO (I’d already completed some SEO short courses online) so I could delve into my keyword research, see what was performing well, and also spot what was getting in the way of my blogs doing their Googley job. Then, in 2020 I had Sandra Muller do an entire content audit of my website, combined with the SEO goodies I’d gleaned from SEO superstars Cath Fowler and Karen Dauncey, I set about figuring out what people were reading, what keywords were working for me, and what, well… plain old sucked.
- Joined a productivity Facebook group for 3 months as I needed the public shaming… ahh… I mean accountability to get things done. I now run one of these babies, and you can get access to it by joining the Crisp Copy Class.
- Facebook searched my own name and pulled out all the good bits of information I’d ever shared in any of my groups, chucked them in separate Asana lists, and started writing. I put together something like 16 blogs in 5 weeks and one of my trusty VAs has scheduled most of them up for publishing over the next couple of months.
(Step 4 was to send them for a proofreader – yep, even professionals use professionals.)
It’s probably important to note that I ran something called the Crisp Copy Blogathon (which eventually evolved into the Crisp Copy Class) more than a couple of times while my own blogs were suffering.
In May 2018 I ran it again, and took a little more time over the section in the workshop where we talked about content planning. Because, even though all the content marketing gurus online bang on about it all the time, true to form – I had to experience it myself to believe it.
There’s nothing more helpful to your overall blogging strategy than a content plan. Why?
- It ensures you have relevant content ready for your predictable trends (all the seasonal stuff and pre-organised events throughout your year)
- It ensures your blogs (and therefore newsletters and social media copy) is working to warm up your readers to take an action when you do have something to launch
- It helps you understand exactly what your readers are looking for and to know what educational content you need to include to keep your audience engaged
- It is the starting point for effective outsourcing! From the actual blogging to having someone do the social media advertising or the graphic design – a content plan accessible by your team can make this part super smooth
According to research done in 2014, we’re twice as likely to have a successful blog if you have a content planning strategy. Content Marketing Institute.
So, here are my top 5 best content planners for bloggers
so you can stop rando-blogging and start utilising your blogging skills for some exceptionally clever marketing.
1 The At Home Entrepreneur Free Content Calendar
I found Lauren Kidd on Facebook. You know, where all the good people live. I loved her advice about content planning so I hit her up for advice for you all. Here’s what she said:
“Trust me, I know, I used to sit down and write “stuff” to share and it would literally eat away at my soul. I had no idea what I wanted to share, couldn’t figure out why I wasn’t bringing clients in with ease, and I had no idea how I was supposed to post on multiple social media platforms when I couldn’t even follow up with my e-mail list. What I realized was that I wasn’t “planning” my content, I was just winging it.
Here’s why you need to plan your content:
- Planning your content ahead of time means you know what you’re going to write about when you sit down to actually create the content. It allows you time to do some digging about whatever you’re going to be sharing before you start typing. It means you never sit down at your computer or with your phone/tablet and just stare blankly. It means you can hit the ground running with your ideas at your fingertips.
- Inspiration is ALWAYS with you. One of my biggest struggles when I first started out, aeons ago, was that I wanted to share whatever I was feeling in the moment. This can be good because it shows how you are a human being and can be relatable. But the downside is that sometimes that “inspiration” doesn’t hit and you are left with nothing to say. When you plan your content you never have to worry about waiting for the inspiration because you will know what you are going to be sharing. When you do by chance have an inspirational moment at that content to your content planner-makes for good reads later!
- When you have content prepared you can sign off, check out, take a break, and not have to worry about being forgotten. If you are only posting when the mood strikes when you are inspired, when you have the next big idea you will be chained to your phone/tablet/laptop all day and night. But when you plan your content out you can step away knowing that your voice will still be heard.”
2 Ever Mint Free Printable Content Planner
With all of the technology available, sometimes you just want to put pen to paper. Ever Mint has created this beautifully designed, easy to use printable blog content planner that helps you plan your strategy week by week. Though you might just use this as a tool to draft your strategy sometimes being able to lay it all out in front of you is the best way to organise your ideas. Plus, some of us just love the tactile experience of a hard copy. It’s simple to use, free to access, and provides the space to plan your blogs, social media content, and newsletter copy all in one spot. It also has a spot to note down your subscribers and goals, to keep you on the right track (upwards!)
3 Using Asana as a Free Content Planner
Asana is an incredible content management tool which helps individuals and teams plan work. There is a free version that will provide you with great functionality and help you take your blog or marketing campaign to the next level.
Recently, I attended a Masterclass on using Asana for content planning by Lauren June. Lauren is a business development strategist focusing on helping women to systemise and monetise their business to save them time, sanity, and their bottom line. She uses Asana to coordinate blogs for multiple different businesses and even teaches a course about it. These are her top recommendations for using the powers of Asana to get your blogging under control.
“1. Start mapping your workflows externally before adding into Asana – this helps see the whole picture.
2. Create templates that you can create copies for so decrease you need to recreate the wheel.
3. Start with one process at a time; I know it’s exciting to get organised by do it by starting small and allowing it to grow. Your business didn’t happen in one night and nor will your project management system.
BONUS: It’s ok to change it up, nothing is set in stone, as you grow and develop it can too.
BONUS BONUS: Setup template to be written as if you have a team, it helps you to think in terms of who you might need in the future and easier to onboard people.”
4 SocialBee – my ‘Jay’s not here right now but you can’t tell’ secret weapon
SocialBee makes me want to cry tears of gratitude. This year I moved across from another paid scheduling tool using an AppSumo deal, and boy oh BOY, was it worth it.
Takes a couple of days to set up but once you have a library of your own good stuff in there, just keeps rolling it on out so you’re always front of mine.
5 Try Something New (And Amazing)
If planning is your thang, you will want to know about this incredible woman and her offerings. Stasha Washburn is The Period Coach and runs regular (pardon the pun) Planning With Flow parties which include this little gem – Your Business Your Flow Quarterly Planner which teaches women to plan their content creation, marketing, launches, and even inspiration times around their flow. If you haven’t done this work, even if you’re a sceptic, you should try it. It blew my mind (and really works!)
If you just want to get your hands on the planner without the party, here’s why it’s cool:
- It’s un-dated so you can use it over and over again each quarter
- It has easy to follow instructions so you just fill in the blanks
- There’s a review area to get a clear picture of what happened last quarter
- It includes pace to estimate your cycles for the upcoming quarter, and plan your big events with your flow (you know, when you set up all your client meetings when you’re feeling sparky and then get to them and just want to stay home and write things?)
- It incorporates content planning area so you can map out the whole quarter making your life super easy for the next three months!
There’s always Pinterest!
Lastly, if this list doesn’t tickle your fancy, go hog-wild on Pinterest! Just ensure you spend as much time writing the blogs as you do checking out the pretty planners and salad in Mason jars.
Ultimately, you can pull together a blogging content plan in an excel document. Why not? It’s accessible, effective, and free. If nothing else, you’ve started, which means you’re not writing your blogs like putting out spot fires. And you want to spend as much time as possible crafting excellent blogs, rather than faffing around with bits of paper and half ideas spread over your digital filing system.
And cheers to that.
I salute you, fellow blogging content planner!
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