Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...
Guest blog by Crisp Copy Class Graduate, Natasha D’Arcy. “Disclaimer: The following article may or may not contain spelling and grammatical errors. Only now as a parent of a prep year student do I appreciate how messed up the English language is! ...
Guest Blog/Case Study by Nicola Hogan”Late nights and tequila shots are not conducive to family life. I did what any sensible 40 year old should.I signed up for the 2018 Crisp Copy Class and started a business by accident.Actually, that’s not quite true. I...
OR The Short Tale of the Long-Tail Keyword In Norse mythology, the monstrous Jormungandr was thrown into the heaving seas. His tail was said to be long enough to encircle the world and fit back into his own mouth: when he releases his tail, the end of the world...
Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...
Do you think you might be a cruddy copywriter? If you’re secretly thinking, ‘yep’, it’s likely because of these 2 things: Because you are a cruddy copywriter. Or is it because that copywriter is all over Facebook celebrating their pants off and painting the town red...
