What A Lifetime Of Singing Taught Me About A Career In Copy

I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced “Hoo Hoo”), sewed...

4 Things You Need To Write Converting Blog Copy

Blogs aren’t just blogs. Eh? Think about it. If you’ve been writing blog posts all this time, ask yourself “why?” To share info or tips with your readers, to find people with common interests, to just sort of vent about your day? Or maybe you haven’t...

Why Now’s The Time To Get Yourself Online

If I know anything about life, it’s that it’ll throw you curveballs just for fun. However, learning to catch is never a waste of time. In fact, when COVID-19 hit I, like many other people living with chronic illnesses and disability, felt altogether...

Tell Your Readers Where To Go (In A Nice Way!)

The mighty Call To Action (I’ll be calling it the CTA from hereon in) is one of the most important elements of your copy. Truly! In fact, CTAs should be used across all your communication. Yep, all of it. (Seriously, try it on your kids.) A CTA is a sentence, phrase,...

6 Easy-As-Pie Steps To Start Writing Emails

You know what you don’t want when you spend 20+ minutes creating a post in Facebook or Instagram? The cheery sound of crickets. Nada. Nothing. Zero engagement. Or worse, your Ma gives it a thumb’s up and then private messages you to let you know you’re doing it wrong...