Here via my email? Click here to check out what I’m yodelling about. It can sound pretty glam, being a professional musician. It’s often not. It’s darn hard yakka, and I tip my hat to anyone making a go of it. I worked for years and years just to...
Everyone always wants them. The formulas.The templates.The fill-in-the-blanks. Which is smart, because they *do* make starting the copywriting easier. They give a platform to push off from so you can swim. But they’re not everything. They’re just somewhere solid to...
This post isn’t going to be about the usual stuff you usually hear about copywriting. It’s going to be about why copywriting isn’t creative writing and why the words you already have might be just the words you need. The good news (for women who...
There are probably 4 million downloadables available right now via a quick Google search to help you write copy. Everything from workbooks to templates to prompts to formulas to apps to funky little programs you stick your keywords in and *bam* out pops a headline...
Features Vs Benefits Or: Why the emotional payoff sells your thing more than what they’ll actually get The truth about marketing and copywriting and PR and social media and sales and anything that uses the internet to get people to buy stuff is: every single strategy...
‘Blergh’ It’s the sound you make in your own head when you read your copy and it’s boring, basic (not as: in an easy way to understand, but instead… basic), and you’re just plain ol’ fed up with it. Sure, you can pay thousands...
