5 Tools To Make Your Copywriting Less Blergh

‘Blergh’ It’s the sound you make in your own head when you read your copy and it’s boring, basic (not as: in an easy way to understand, but instead… basic), and you’re just plain ol’ fed up with it. Sure, you can pay thousands...

What A Lifetime Of Singing Taught Me About A Career In Copy

I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced “Hoo Hoo”), sewed...

Why Out Of Office Replies Are A Very Good Idea

​Why would you set yourself up an out of office reply? Surely there are enough little jobs to do this time of year, top of the list including some serious lazing on a couch in front of the air-con (or fire, depending on which part of the world you’re in).  OOO...

Watch Your Language – Words To Ditch From Copy

Some of you have heard me say this before. Copywriting is part creative, and part science. And here’s where someone who has never formally studied the human brain will tell you a thing I am 99% sure is true: When we’re under pressure, it’s much easier to recall...

Very Crispy 2020 Black Friday Deals

It’s no secret, I really love a sale.   But I don’t really need more “stuff”.   I mean, unless someone wanted to buy me a mint green KitchenAid, then I’m up for it. Or anything SMEG, perhaps a fridge. Anyways, getting...

Spotto! How To Spot Your Ideal Client By Working Backwards

This is one of those How To guides where it’s easier to start at the end. Like when you re-enter the dating world after an inappropriate marriage and inevitable divorce, to work out your ideal person, it helps to recognise what is less than ideal. The deal breaker....