Micro Copy – A Little Bit Clever

Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...

Advice For Copywriters – Don’t Believe Everything You Read

Do you think you might be a cruddy copywriter? If you’re secretly thinking, ‘yep’, it’s likely because of these 2 things: Because you are a cruddy copywriter. Or is it because that copywriter is all over Facebook celebrating their pants off and painting the town red...

Shouty Copy and Fornicating Fonts

PLEASE, STOP WITH THE SHOUTY COPY!! Did you quit your job, follow your dreams, sell your car and read everything about business building on the Google just to be SHOUTED AT? Heck, no! Shouty Copy isn’t good for anyone. It’s hurting my eyes, and frankly, it’s making...

The Gendered Conundrum Of Worth

For this word-nerd bird, setting the dollar amounts I now charge scared me half to death. It was a trial by fire – complete with third-degree burns. For so many of the women I work with, deciding on your prices is fraught with fears. We find all sorts of crazy...