Here via my email? Click here to check out what I’m yodelling about. It can sound pretty glam, being a professional musician. It’s often not. It’s darn hard yakka, and I tip my hat to anyone making a go of it. I worked for years and years just to...
‘Blergh’ It’s the sound you make in your own head when you read your copy and it’s boring, basic (not as: in an easy way to understand, but instead… basic), and you’re just plain ol’ fed up with it. Sure, you can pay thousands...
I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced “Hoo Hoo”), sewed...
Why would you set yourself up an out of office reply? Surely there are enough little jobs to do this time of year, top of the list including some serious lazing on a couch in front of the air-con (or fire, depending on which part of the world you’re in). OOO...
Some of you have heard me say this before. Copywriting is part creative, and part science. And here’s where someone who has never formally studied the human brain will tell you a thing I am 99% sure is true: When we’re under pressure, it’s much easier to recall...
This is one of those How To guides where it’s easier to start at the end. Like when you re-enter the dating world after an inappropriate marriage and inevitable divorce, to work out your ideal person, it helps to recognise what is less than ideal. The deal breaker....
