You Can’t Just Up Your Prices – You Have To Up Your Brand

I started out like a lot of women new to business; I thought I’d leave my job, provide a killer service, and get paid accordingly. Which worked, in the beginning. Because I simply doubled my hourly rate as an employee and charged my time out as peanuts. Nodding? Uhoh....

6 Downloadables To Visually Brand Your Copywriting Business

There are some cool AF copywriters who can convert with some black text on a white screen. For the rest of us, there’s Canva. Because copy needs a strong, beautiful partner and visuals are just the love-match required.  If you’ve been mucking around...

The No-Trick New Blogger Strategy for Content Creation

It wasn’t so long ago that I spent a decent 12 hours sweating in anticipation, about to press ‘publish’ on my first blog. So, I feel your pain. Although I’d spent over a decade writing as an employee for various institutions, the first piece bearing my own name just...

Why I Delete My Hard-Earned Email Subscribers

Decluttering is the latest buzzword, and the whole world has jumped on the organising bandwagon. (Except for me; I refuse to give up that clothes-pile-on-corner-chair in my bedroom). Decluttering promotes a sense of accomplishment, and the same applies to business....