Crisp Copy Class Alumni Showcase – Tarryn Reeves

Crisp Copy Class Alumni Showcase – Tarryn Reeves Meet Tarryn from Zimpasha OBM | Ridiculously Organised Tech-Loving Extraordinaire | Crisp Copy Class Alumni Tell us about the moment you decided to start your own business. What was the catalyst? My business started by...

An ROI on a TOV and WTF?

Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...

What Is A Long-Tail Keyword?

OR The Short Tale of the Long-Tail Keyword In Norse mythology, the monstrous Jormungandr was thrown into the heaving seas. His tail was said to be long enough to encircle the world and fit back into his own mouth: when he releases his tail, the end of the world...

Micro Copy – A Little Bit Clever

Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...