Copywriting – I’m good at it, and it’s been good to me.It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain.In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become pros,...
I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...
I started out like a lot of women new to business; I thought I’d leave my job, provide a killer service, and get paid accordingly. Which worked, in the beginning. Because I simply doubled my hourly rate as an employee and charged my time out as peanuts. Nodding? Uhoh....
Do you cringe at asking for a testimonial? What about if I asked you to write me one? Did you just shrivel up inside? That’s just how your clients and customers feel when you ask them to pen you a para or two. Unless they’re word-nerd-birds like yours truly, writing a...
You’ve heard them being bandied around, these two terms. Copywriting here, content writing there… but do you know the difference between them? Maybe it’s one of those things you ‘should’ know, so you’re too embarrassed to ask. Or maybe you just assume they’re exactly...
I am roaring through my inbox (still haven’t taken the time to set up the email filters like my business coach has taught me to), trying to maximise my writing time while handling incoming emails, upgrading my proposal document, and carefully scheduling every moment...
