Here via my email? Click here to check out what I’m yodelling about. It can sound pretty glam, being a professional musician. It’s often not. It’s darn hard yakka, and I tip my hat to anyone making a go of it. I worked for years and years just to...
As a copywriter who doesn’t have a backup plan, I’m not afraid of AI – for a couple reasons: 1. I’m an editor Some folk are not. They prefer writing from scratch, they’re true concept creators. They don’t like to take what someone...
‘Blergh’ It’s the sound you make in your own head when you read your copy and it’s boring, basic (not as: in an easy way to understand, but instead… basic), and you’re just plain ol’ fed up with it. Sure, you can pay thousands...
Why would you set yourself up an out of office reply? Surely there are enough little jobs to do this time of year, top of the list including some serious lazing on a couch in front of the air-con (or fire, depending on which part of the world you’re in). OOO...
The mighty Call To Action (I’ll be calling it the CTA from hereon in) is one of the most important elements of your copy. Truly! In fact, CTAs should be used across all your communication. Yep, all of it. (Seriously, try it on your kids.) A CTA is a sentence, phrase,...
Mmm, nurture sequences. They sound so comforting. Like snuggling up in a blanket, sipping a cuppa, and having a little bonding sesh with your reader. Truth be told, they’re not entirely unlike that. But first: What the heck is a nurture sequence anyway? Also called a...
