What The Heck Is A Nurture Sequence (It’s Not Only For Hippies)

Mmm, nurture sequences. They sound so comforting. Like snuggling up in a blanket, sipping a cuppa, and having a little bonding sesh with your reader. Truth be told, they’re not entirely unlike that. But first: What the heck is a nurture sequence anyway? Also called a...

An ROI on a TOV and WTF?

Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...

Micro Copy – A Little Bit Clever

Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...

The No-Trick New Blogger Strategy for Content Creation

It doesn’t feel so long ago that I spent a decent 12 hours sweating in anticipation, about to press ‘publish’ on my first blog. So, I feel your pain. Although I’d spent over a decade writing as an employee for various institutions, the first piece bearing my own...

Why I Delete My Hard-Earned Email Subscribers

Decluttering is the latest buzzword, and the whole world has jumped on the organising bandwagon. (Except for me; I refuse to give up that clothes-pile-on-corner-chair in my bedroom.) Decluttering promotes a sense of accomplishment, and the same applies to business....