Micro Copy – A Little Bit Clever

Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...

The No-Trick New Blogger Strategy for Content Creation

It wasn’t so long ago that I spent a decent 12 hours sweating in anticipation, about to press ‘publish’ on my first blog. So, I feel your pain. Although I’d spent over a decade writing as an employee for various institutions, the first piece bearing my own name just...

Why I Delete My Hard-Earned Email Subscribers

Decluttering is the latest buzzword, and the whole world has jumped on the organising bandwagon. (Except for me; I refuse to give up that clothes-pile-on-corner-chair in my bedroom). Decluttering promotes a sense of accomplishment, and the same applies to business....

Don’t Use Punctuation To Do A Word’s Job

If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – A-OK to exclamation mark the heck out of your content in a...