How A Website Is Like A Home Reno

You know, you think, “it’ll just be this one job” and then you pull the thing apart a bit and realise you need 56 more (wo)man-hours, 2 extra pairs of hands, 4 trips to Bunnings for tools you can’t pronounce, and a degree in something...

“Fat Girls Don’t Belong Front-Of-House”

My boss said it. To my face, not about me. He was doing an impersonation of another “fat girl” who was in the same role as me, at another school. He was imitating her eating Tic Tacs. Because “fat girls” eating. Gross. He let loose this little...

Thinking Of Breaking Into Copywriting? Here’s A List Of Reasons Not To

Copywriting – I’m good at it, and it’s been good to me.It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain.In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become pros,...

Writing An About Page Got You In A Panic?

I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...