“Fat Girls Don’t Belong Front-Of-House”

My boss said it. To my face, not about me. He was doing an impersonation of another “fat girl” who was in the same role as me, at another school. He was imitating her eating Tic Tacs. Because “fat girls” eating. Gross. He let loose this little...

Thinking Of Breaking Into Copywriting? Here’s A List Of Reasons Not To

Copywriting – I’m good at it, and it’s been good to me.It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain.In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become pros,...

Writing An About Page Got You In A Panic?

I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...

Shouty Copy and Fornicating Fonts

PLEASE, STOP WITH THE SHOUTY COPY!! Did you quit your job, follow your dreams, sell your car and read everything about business building on the Google just to be SHOUTED AT? Heck, no! Shouty Copy isn’t good for anyone. It’s hurting my eyes, and frankly, it’s making...