Everyone always wants them. The formulas.The templates.The fill-in-the-blanks. Which is smart, because they *do* make starting the copywriting easier. They give a platform to push off from so you can swim. But they’re not everything. They’re just somewhere solid to...
I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced “Hoo Hoo”), sewed...
You know, you think, “it’ll just be this one job” and then you pull the thing apart a bit and realise you need 56 more (wo)man-hours, 2 extra pairs of hands, 4 trips to Bunnings for tools you can’t pronounce, and a degree in something...
My boss said it. To my face, not about me. He was doing an impersonation of another “fat girl” who was in the same role as me, at another school. He was imitating her eating Tic Tacs. Because “fat girls” eating. Gross. He let loose this little...
Somewhere, somehow, some Australian marketer that doesn’t understand conversion copy pooh poohed it long enough and loud enough to put us all off. Which means just about every single time I onboard a new done-for-you copy client or copy coaching client and I...
Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...
