I attended a seminar about money last year, and yet I just learned something that totally relates to writing your own copy. The subconscious mind keeps us safe – that’s its job. It keeps our heart beating and our lungs filling up with air and a bit of our brain...
I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...
I went to AusMumpreneur to win an award. Well, that’s a little bit of a fib. I went on the off chance, the one in a (couple hundred with change) shot, the slightest possibility I’d win an award. I did that terrible thing you should never do when you find out you’re a...
I started out like a lot of women new to business; I thought I’d leave my job, provide a killer service, and get paid accordingly. Which worked, in the beginning. Because I simply doubled my hourly rate as an employee and charged my time out as peanuts. Nodding? Uhoh....
I’m often asked if blogging really is that important for business. The answer is: only if you want more visitors, readers, and potential customers. (Which is most of us!) That’s why I happily wrote hundreds of thousands of words of blog content over the last...
