Why Now’s The Time To Get Yourself Online

If I know anything about life, it’s that it’ll throw you curveballs just for fun. However, learning to catch is never a waste of time. In fact, when COVID-19 hit I, like many other people living with chronic illnesses and disability, felt altogether...

Tell Your Readers Where To Go (In A Nice Way!)

The mighty Call To Action (I’ll be calling it the CTA from hereon in) is one of the most important elements of your copy. Truly! In fact, CTAs should be used across all your communication. Yep, all of it. (Seriously, try it on your kids.) A CTA is a sentence, phrase,...

6 Easy-As-Pie Steps To Start Writing Emails

You know what you don’t want when you spend 20+ minutes creating a post in Facebook or Instagram? The cheery sound of crickets. Nada. Nothing. Zero engagement. Or worse, your Ma gives it a thumb’s up and then private messages you to let you know you’re doing it wrong...

An ROI on a TOV and WTF?

Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...