Everyone always wants them. The formulas.The templates.The fill-in-the-blanks. Which is smart, because they *do* make starting the copywriting easier. They give a platform to push off from so you can swim. But they’re not everything. They’re just somewhere solid to...
This post isn’t going to be about the usual stuff you usually hear about copywriting. It’s going to be about why copywriting isn’t creative writing and why the words you already have might be just the words you need. The good news (for women who...
Features Vs Benefits Or: Why the emotional payoff sells your thing more than what they’ll actually get The truth about marketing and copywriting and PR and social media and sales and anything that uses the internet to get people to buy stuff is: every single strategy...
‘Blergh’ It’s the sound you make in your own head when you read your copy and it’s boring, basic (not as: in an easy way to understand, but instead… basic), and you’re just plain ol’ fed up with it. Sure, you can pay thousands...
These two handsome performers have something in common. It’s not experience, because Magnus Danger Magnus (bigger one on the right) has been on stage for half of his life and works full time as a professional performer. It’s not just the jacket, because...
There’s this concept in theatre called the 4th wall. It’s a performance convention; the wall is imaginary. It’s what you, as the audience, sees through to view the performers on stage – and those performers are asking you to believe that wall exists because...
