I started dance at the age of 2. My mother was a ballroom dancer, she met my father dancing, my Aunt owned what was then the biggest ballroom dance school in WA, both sets of my grandparents danced, and my great-grandma, Ho Ho (pronounced “Hoo Hoo”), sewed...
If I know anything about life, it’s that it’ll throw you curveballs just for fun. However, learning to catch is never a waste of time. In fact, when COVID-19 hit I, like many other people living with chronic illnesses and disability, felt altogether...
The mighty Call To Action (I’ll be calling it the CTA from hereon in) is one of the most important elements of your copy. Truly! In fact, CTAs should be used across all your communication. Yep, all of it. (Seriously, try it on your kids.) A CTA is a sentence, phrase,...
You know what you don’t want when you spend 20+ minutes creating a post in Facebook or Instagram? The cheery sound of crickets. Nada. Nothing. Zero engagement. Or worse, your Ma gives it a thumb’s up and then private messages you to let you know you’re doing it wrong...
Somewhere, somehow, some Australian marketer that doesn’t understand conversion copy pooh poohed it long enough and loud enough to put us all off. Which means just about every single time I onboard a new done-for-you copy client or copy coaching client and I...
Imagine you’re at a party. The room is filled with the crackle of conversation; you’re excited you’ve found a bunch of cool, like-minded people who have interesting things to say. You find a group of entrepreneurial types with sparkling wit and business chops for days...
