Guest blog by Crisp Copy Class Graduate, Natasha D’Arcy. “Disclaimer: The following article may or may not contain spelling and grammatical errors. Only now as a parent of a prep year student do I appreciate how messed up the English language is! ...
OR The Short Tale of the Long-Tail Keyword In Norse mythology, the monstrous Jormungandr was thrown into the heaving seas. His tail was said to be long enough to encircle the world and fit back into his own mouth: when he releases his tail, the end of the world...
If you’re thinking of hiring a copywriter, first of all – yay! – you’re starting to realise how important the right words are to your business (hint: very important). Second of all, just check yourself a minute. Yes, I’m suggesting you slow down. Have a little think...
Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...
Copywriting – I’m good at it, and it’s been good to me.It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain.In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become pros,...
For this word-nerd bird, setting the dollar amounts I now charge scared me half to death. It was a trial by fire – complete with third-degree burns. For so many of the women I work with, deciding on your prices is fraught with fears. We find all sorts of crazy...
