Copy and Design – A Website Love Story

As a bona fide, card-carrying word nerd, I’m always going to advocate good copy as the essential aspect of your business branding If we’re using marriage as the metaphor, let’s say copy is the wife. But, fair’s fair – design is an important facet. A union needs a...

What’s The Point Of Social Media Copy? (It’s Not Making Sales)

  Social media copywriting. It’s just information sharing, right? Like chatting. Yes, but as they say in the classics, it’s all in the delivery. The interwebs is a place where you have the whole world at your fingertips. At the touch of a button (or maybe a few)...

How To Ask For A Testimonial (And Make It Easy For People To Say Yes)

Do you cringe at asking for a testimonial? What about if I asked you to write me one? Did you just shrivel up inside? That’s just how your clients and customers feel when you ask them to pen you a para or two. Unless they’re word-nerd-birds like yours truly, writing a...

What Is SEO Copywriting?

Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....

What Is Search Engine Optimization?

Search Engine Optimization = SEO. If you’ve been on the internet in the past decade, you’ve probably heard the term, at least in passing. And it sounds pretty spiffy. I mean, just say it out loud – Search Engine Optimization. I feel like that’s the sort of thing that...