The No-Trick New Blogger Strategy for Content Creation

It wasn’t so long ago that I spent a decent 12 hours sweating in anticipation, about to press ‘publish’ on my first blog. So, I feel your pain. Although I’d spent over a decade writing as an employee for various institutions, the first piece bearing my own name just...

Copy and Design – A Website Love Story

As a bona fide, card-carrying word nerd, I’m always going to advocate good copy as the essential aspect of your business branding If we’re using marriage as the metaphor, let’s say copy is the wife. But, fair’s fair – design is an important facet. A union needs a...

What Is SEO Copywriting?

Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....

What Is Search Engine Optimization?

Search Engine Optimization = SEO. If you’ve been on the internet in the past decade, you’ve probably heard the term, at least in passing. And it sounds pretty spiffy. I mean, just say it out loud – Search Engine Optimization. I feel like that’s the sort of thing that...

Don’t Use Punctuation To Do A Word’s Job

If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – A-OK to exclamation mark the heck out of your content in a...