Micro Copy – A Little Bit Clever

Just because it’s a button doesn’t mean it’s boring Just when you thought copywriting was all about the words, I’m going to break your heart. You’ve already heard the rants about copywriting being different to content writing but there’s more. Yep,...

Thinking Of Breaking Into Copywriting? Here’s A List Of Reasons Not To

Copywriting – I’m good at it, and it’s been good to me.It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain.In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become pros,...

Writing An About Page Got You In A Panic?

I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...

Shouty Copy and Fornicating Fonts

PLEASE, STOP WITH THE SHOUTY COPY!! Did you quit your job, follow your dreams, sell your car and read everything about business building on the Google just to be SHOUTED AT? Heck, no! Shouty Copy isn’t good for anyone. It’s hurting my eyes, and frankly, it’s making...