Guest blog by Crisp Copy Class Graduate, Natasha D’Arcy. “Disclaimer: The following article may or may not contain spelling and grammatical errors. Only now as a parent of a prep year student do I appreciate how messed up the English language is! ...
Guest Blog/Case Study by Nicola Hogan”Late nights and tequila shots are not conducive to family life. I did what any sensible 40 year old should.I signed up for the 2018 Crisp Copy Class and started a business by accident.Actually, that’s not quite true. I...
I attended a seminar about money last year, and yet I just learned something that totally relates to writing your own copy. The subconscious mind keeps us safe – that’s its job. It keeps our heart beating and our lungs filling up with air and a bit of our brain...
I’ve won awards for writing crisped copy for businesswomen in Australia and around the world. I have clients who won awards after I wrote for them. I’ve rewritten business brands in ways that not only tickle the people who do the communicating but also tick boxes for...
I went to AusMumpreneur to win an award. Well, that’s a little bit of a fib. I went on the off chance, the one in a (couple hundred with change) shot, the slightest possibility I’d win an award. I did that terrible thing you should never do when you find out you’re a...
I started out like a lot of women new to business; I thought I’d leave my job, provide a killer service, and get paid accordingly. Which worked, in the beginning. Because I simply doubled my hourly rate as an employee and charged my time out as peanuts. Nodding? Uhoh....