Michelle Whitehead is an Australian lawyer and accredited mediator who provides creative entrepreneurs with the ultimate tools for business self-care. So naturally I invited her onto So Crisp to chat about all things wonderful in the world of words.
Copywriting and copyrighting. What’s the difference? Let’s find out!
Michelle guides us through copyright, business names, and the beauty of descriptive words.
Your Crisp Takeaways
* Yum *
“Talking to business owners about their ownership of their work, there is a real spectrum from “this belongs to the universe – everyone can use it” through to “this is my preeeeeccccecious!””
3 things we need to know about the concept of business names and IP and copyright:
1. Copyright protects works of creativity.
This includes literary works, so in the context of business that is your blog posts, marketing, etc., artistic works (graphics, photographs), and dramatic works (videos, podcasts).
2. It does not protect words or phrases – like business names – these need to be trade marked if you want to protect them.
3. Importance of Due Diligence, once you have a shortlist of names you like.
You may have noticed, this is not a regular nuts-and-bolts podcast about copy. You can get those elsewhere. We’re looking for Crisp new ways to discuss wordy elements so if you have a suggestion, drop me a line!
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If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. A truckload of credit has to go to Elle Roberts, OBM and all-round smart woman, as she splices and dices, organises and Asanas, launches and consults, tweaks and twiddles so much of what happens for So Crisp to go from chattery to podcast supreme. If you’re thinking of launching a podcast, you need Elle on your team. Find her here.
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