I write what I’m really good at – website copy and email copy. So, I focus on those. This way, I’m constantly upgrading my knowledge and skills in these 2 main areas and nailing converting digital copy – every time. 

Yes, I used to write all the things. But I’ve grown up since then. I don’t do social media content, blogs (mostly, unless you’ve got a really juicy project planned), press releases, or white papers – but I can recommend someone who does. 

In addition, once I’ve finished with your Brand Voice work, you won’t need me to write your social media copy for you. It includes formulas and structures for you to easily whip multiple socials posts up per day without much fuss at all. That’s the power of foundational copy work.

Because, well, I make people cry. There’s proof of this on my testimonial page.

I’m a terrible cook, can’t count for nuts, but I write killer copy that makes your new favourite people want to be all over your offerings. 

Also, I’m ridiculously lovely to work with. 

And, honestly, if you’re all the way down the bottom of this page and still here, we’re probably meant to be. In alignment – you care about the things I do – amplification of women’s voices, putting power in the hands of our next generation of change-makers, creating, and funding, a life from your business that means you have choices. 

This is the golden question, and the reason why I have such a happy client list and a successful copywriting business. When I conducted my ideal client research this year, this was the point of difference about working with me that came up over and over again. 

I’ll tell you the truth – it’s a little bit magic and a little bit stalker. 

I’m a naturally empathetic copywriter with an inherent ability to listen. When we have our first Zoom session, I hear all the words you mean to say. When I read your answers to my emails, I look for the gold between the lines. To be honest – writing the copy is the easy part. Finding the brand voice is the key to writing you in a way that’ll make you cry when you first read it. You’ll feel heard, acknowledged, and presented to the online world in the way you’d always wished for.

I can’t tell you anything more than that or I’ll be giving everything away.  

No probs, Bob. And I won’t use Australian colloquialisms like that when I write your copy, promise.

This is all covered in our first branding session where I uncover your brand voice and then use it everywhere. You’ll find yourself thinking, “how did she know I say things like that?” 

If we start with mapping out a Brand Voice Guide together, you can also pass on this resource to anyone who ever writes for your brand for them to use too.

I’m not the cheapest copywriter you can hire. Not by a long shot. But check out my testimonials page and you’ll see I’m worth it. This isn’t my side-hustle; I’m a dedicated, full-time writer who works with clients who value craftsmanship and conversion. 

Also, you probably won’t be asking this if you’re visiting this site from the US or UK – in Australia we have hugely differing expectations about copywriting rates. I have a middle-of-the-range hourly rate in comparison with a global industry and provide above-average work. Yes, you can hire a copywriter for $35 an hour from Fiverr, and when you want that copy fixed in a couple of months – you know where to find me. 

I’ll always quote you upfront and by the package. That means if my time blows out, you won’t pay for it. Also, the more Jay you need, the more cost-effective I get. In fact, our first page together will be the most time, labour, and cost-intensive. After we nail the brand messaging and the first page, I’ll have a good grip on your brand voice and be able to replicate it with ease the next time around. 

My done-for-you services start just over the $1700 AUD (+ GST for Australian clients) mark for an About page. Packages get you much more bang for your buck. 

That mostly depends on you. I usually have around an 8 week lead time (during which there’ll be things both of us are working on) and then, depending on how quickly I get the information I need from you, it’s generally another 4 weeks to return your first draft. 

I do offer a rush rate option, which adds 25% to your invoice. 

Well then, that’s it. We aren’t mates anymore.

Gosh no, that’s a joke. Communication is key and even if you start off thinking you are 100% sure of what you want, sometimes when you get it, you realise you might want to change tack. That’s OK, sometimes we need a change of brief and to start again. We’ll negotiate if that happens. Otherwise, it’s usually just an issue of making a round of tweaks so the copy sounds just like you – as an authority in your industry – on your best day.

I work in a diverse range of industries and although I might be the Word Witch, you’re undoubtedly more experienced in your industry’s jargon, terminology, and tone than I am. Sometimes we’ll need to dig into those tweaks, which is what the round of amendments is for. In fact, when I send you back the first draft I’ll actively encourage you to pick it apart – print it out and scribble on it, use tracking changes and ask 35 questions, make suggested edits – that’s all part of the process. 

My done-for-you copywriting services are by application. This is to ensure that you’re the right fit for me, and also I’m the right copywriter for you.

To begin the process, ensure you’re:

1. Hip with the pricing in the Copy Menu and
2. Fill out the application form 

I’ll walk you through everything from there.

SEO stands for Search Engine Optimisation. There are a tonne of elements you need to consider if you’re improving your SEO and SEO copywriting is a major part of the puzzle.

I carefully weave SEO keyword terms into your human-centric copy so Google can tell what you’d like to rank for and help you get found. 

I love SEO keywords, and I love being found on the Google. But I never sacrifice conversion copy for a longtail keyword phrase, and I don’t stuff boring-butt keywords into headers multiple times just because your SEO person thinks they should go there. 

Humans first. Google happily second.

Yes, only for Australian clients. You can ignore this if you’re international.

I really like you too.

Here’s the thing; I have two kinds of favourite clients. Ideal done-for-you copy clients who’ve been around for a bit, know the value of outsourcing their copy, and know they’re going to make a return on this investment. 

I also have a massive drive to see women in startup or transition phase get their words working for them so they can sell any darn thing they like. That’s why I offer a range of low-cost, free, or probably-going-to-pay-you-back-if-you-implement resources you can use to write your own copy, make it make you money, and then – if you need – you can come back to me with some dosh in the bank ready to spend on editing or outsourcing altogether. Check them out here.