✔️ Is it converting, powerful and on brand?

❌ Does it hurt anyone?


Cuppa Copy

Words To Scrap In Your Copy

So Crisp Podcast

Cuppa Copy has been percolated especially for copywriters, marketing pros, virtual assistants and anyone looking to write words that sell.

It’s delivered in slurpable sips  – quick caffeinated shots of copy, branding, and messaging ideas fast enough to consume before your coffee goes cold.

Jay Crisp Crow writes premium, blow your hair back website and email copy for brands and businesses and teaches women in business how to do exactly the same thing, now she’s also in your ears with her delicious brew of organically, sustainably, ethically, and biodynamically grown copy tips and advice.

Pop on the kettle and don’t be latte, it’s time for Cuppa Copy.

Copywriting is part creative, and part science. And here’s where someone who has never formally studied the human brain will tell you a thing I am 99% sure is true.

When we are under pressure, it’s much easier to recall something than it is to create something new.

Writing our own copy puts us under tremendous pressure.

So, what do we do? We recall things.

This is why we need to think before we edit (not before we write, because that’s part of our vomit then edit plan).

Like with all good copywriting, it’s often not ALL about writing new words. It’s about editing.

So, here is the Crisp Copy guide of words to think about scrapping during your edit.

Why not ‘hysterical’? Read this.

And here is the link to the article I quoted about the terms “woman” and “female”. The ‘ninja’ description I read out comes from this article.

Scroll down to snaffle the nifty and apple-filled downloadable I promised you. Let me know if it helps!


Just right click on it and you can save it direct to your drive. If you have ideas or suggestions, I’d love to hear about them, let me know right here.


Website Copywriter Crisp Copy Free Copywriting Resources Jay Crisp Crow

Connect with Jay

Jay Crisp Crow is a business owner, messy mother, and ex-showgirl who used to sing on the back of monster trucks before having children and getting ‘sensible’. She spent far too many years working in private school communications believing she couldn’t make a living as a writer before having an epiphany and taking her own gig on the road.

She somewhat surprised herself by becoming a multi-award-winning Perth based copywriter and copy coach working with brands and business people around the globe. Building an incredible career based on the art of writing words that sell, Jay has turned her love of stories and people into something she never thought possible – a sustainable, thriving, and profitable business. She regularly teaches, presents, and speaks in Perth and online on everything copy and words.

She will vehemently insist you scrap the word ‘passionate’ from your marketing, will always tell you those pants make you look glorious, and would love to come and speak or teach at your event, yes thanks!

Jazz hands are always included.

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If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. A truckload of credit has to go to Elle Roberts, OBM and all-round smart woman for helping me launch this podcast in 2019 and my all-star podcast editor, Jackson Crisp (you’d spot the family resemblance!) for making your listening smooth as heck.


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Jay Crisp Crow + Crisp Copy

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