“If I say, “Don’t think of an elephant” what do you immediately think of?

“How long is his trunk?””

Messaging Mistakes (Don’t Think About The Elephant) – Gemma Pitcher

So Crisp Podcast

I came across Gemma in a random post on the Freelance Jungle, big shoutout for these guys – best large group I’m a member of for freelancers on the Facey – where we were blowing off some steam chatting about “the overpour” – that one topic you could talk about for ages even when other people’s eyes had glazed over and they’d started backing away slowly.

And Gemma wrote this:

Cognitive-linguistic mistakes made by advocacy organisations. I’m a blast at parties.”

So, of course, I immediately wanted to know her.

 The Crisp Takeaways

* Yum *

The facts are not actually enough to sell people into a cause – no matter how well researched. 

Without a good story or a cohesive narrative, people will not buy into supporting a charity. 

Carefully consider the metaphors you use. These have a powerful impact on how people view your situation, and how they react to it. Often we can find metaphors that do help to explain the ‘thing’ but the way it leaves people feeling about it is the opposite of what we want to achieve. 

“If you want to bust myths – put the truth out there, rather than the myth with the word NOT attached to it. They won’t remember the NOT, just the myth!”

This episode was proudly sponsored by MADhub.co – Making A Difference. Visit them here. 

 

Connect with Gemma

Gemma is a consultant who helps advocacy organisations and NGOs find more strategic ways to tell their campaign stories.

As well as her passion for more effective messaging,  she loves research, writing, technology, training, connecting people, generating ideas, building relationships and working in fun creative teams.

She dislikes bigotry, misogyny
and celery.

 

Listen Via These Apps
Need more of us in your ears? Get more So Crisp with these recent episodes:
Sexy, Structures, Worrying Women, and the Military

Sexy, Structures, Worrying Women, and the Military

"When women put themselves first they can change the world."Sexy, Structures, Worrying Women, and the Military - Nicky Thomas Yeah, we get sidetracked. So Crisp Podcast I first spotted Nicky Thomas owning the stage at my very first Secrets in the Garden event, in the...

Facebook Ads Fibbery – Bianca McKenzie | So Crisp Podcast

Facebook Ads Fibbery – Bianca McKenzie | So Crisp Podcast

"I actually haven't really met a business that hasn't benefited from Facebook Ads."Facebook Fibbery - Bianca McKenzie So Crisp Podcast Once, when I was silly and charged $60 an hour to write copy and was poor, I stood in front of a room full of women and told them if...

Love what we’re doing? So do we. You can help

Share this poddy (cool buttons below)

Suggest someone amazing for me to interview

Give us a billion star review on all the iTunesey places

If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. A truckload of credit has to go to Elle Roberts, OBM and all-round smart woman, as she splices and dices, organises and Asanas, launches and consults, tweaks and twiddles so much of what happens for So Crisp to go from chattery to podcast supreme. If you’re thinking of launching a podcast, you need Elle on your team. Find her here.

So fresh. So good. So Crisp.

Subscribe to be the first ears to consume fresh deliciousness. 

 

 

 

© Copyright 2016 - 2020
Jay Crisp Crow + Crisp Copy

If you steal my words I'll
send my teenagers to your house

...with their kitten

If BLANCA CREATIVE can work with a high-maintenance copywriter with all kinds of design and tech alchemy expectations, they can sure work with you


Jay Crisp Crow acknowledges the Traditional Owners of country throughout Australia and recognises their continuing connection to land, waters, and community.
This business pays its respects to them and their cultures; and to elders past, present, and emerging.

Want mouthwatering words that open hearts (and bank accounts)?