“If I say, “Don’t think of an elephant” what do you immediately think of?
“How long is his trunk?””
Messaging Mistakes (Don’t Think About The Elephant) – Gemma Pitcher
So Crisp Podcast
I came across Gemma in a random post on the Freelance Jungle, big shoutout for these guys – best large group I’m a member of for freelancers on the Facey – where we were blowing off some steam chatting about “the overpour” – that one topic you could talk about for ages even when other people’s eyes had glazed over and they’d started backing away slowly.
And Gemma wrote this:
“Cognitive-linguistic mistakes made by advocacy organisations. I’m a blast at parties.”
So, of course, I immediately wanted to know her.
The Crisp Takeaways
* Yum *
The facts are not actually enough to sell people into a cause – no matter how well researched.
Without a good story or a cohesive narrative, people will not buy into supporting a charity.
Carefully consider the metaphors you use. These have a powerful impact on how people view your situation, and how they react to it. Often we can find metaphors that do help to explain the ‘thing’ but the way it leaves people feeling about it is the opposite of what we want to achieve.
“If you want to bust myths – put the truth out there, rather than the myth with the word NOT attached to it. They won’t remember the NOT, just the myth!”
This episode was proudly sponsored by MADhub.co – Making A Difference. Visit them here.
Connect with Gemma
Gemma is a consultant who helps advocacy organisations and NGOs find more strategic ways to tell their campaign stories.
As well as her passion for more effective messaging, she loves research, writing, technology, training, connecting people, generating ideas, building relationships and working in fun creative teams.
She dislikes bigotry, misogyny
"How dare I? I'm just a hairdresser. I used to talk myself out of heaps of stuff but... you don't get a label for doing stuff before you do it"From Funky Hairdresser to Massive Charity Gala Event Organiser So Crisp Podcast Alex Meadows is one of Perth’s most fabulous...
Transitioning To Becoming A Professional Author – Tori Haschka, Monique Mulligan, Laura Greaves | So Crisp Podcast
"I've written 9 books. I've signed a contract for my 10th book, which will be out next year. And yet every single time I come to write my next book, I think I can't do this, what am I, who am I kidding? Who am I to think I can write an entire book? It's...
"Marketing is a two way conversation, and it's forming deep relationships with your clients, customers, community. "Unethical Marketing Tactics - Rachel Kurzyp So Crisp Podcast When I first started my copywriting business I was quick to correct anyone who said I was...
Love what we’re doing? So do we. You can help
Share this poddy (cool buttons below)
If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. A truckload of credit has to go to Elle Roberts, OBM and all-round smart woman, as she splices and dices, organises and Asanas, launches and consults, tweaks and twiddles so much of what happens for So Crisp to go from chattery to podcast supreme. If you’re thinking of launching a podcast, you need Elle on your team. Find her here.
So fresh. So good. So Crisp.
Subscribe to be the first ears to consume fresh deliciousness.
Free brand voice character quiz!