“Marketing is a two way conversation, and it’s forming deep relationships with your clients, customers, community. “
Unethical Marketing Tactics – Rachel Kurzyp
So Crisp Podcast
When I first started my copywriting business I was quick to correct anyone who said I was in marketing.
I just thought it had a bit of an… odour about it.
A bit of a whiff of hard sell, Spammy McSpammy pants, FOMO manipulating stench.
That was before I realised I wanted all my ideal clients to be smart, savvy businesswomen and therefore, I’d need to treat them that way. Be totally transparent, showcase the solutions for objections they had, expect cleverness.
And that changed the way I wrote and marketed. And also meant I wasn’t really invested in the umbrella someone else chose for me to live under.
Today’s guest is also particularly interested in marketing tactics and how the words we use have a negative or positive impact on our clients and customers and our relationships with them.
We’re talking unethical marketing and how to flip that for something a little more sustainable and clean with Rachel Kurzyp.
The Crisp Takeaways
* Yum *
“Some of these tactics are brought about by the business owner themselves having a scarcity mindset. They’re afraid, like, when is the next client going to come? When is the next person going to enrol in my course?”
5:55 – When we’ve been forced in to make a purchase or to buy a product, we don’t value it as much.
7:32 – I think the first point is honesty and transparency.
16:18 – Guess what? We’re creating something together. Am I going to get paid? Yes. Are they going to get served and helped? Yes, win win.
20:43 – I’ve had a lot of people ask me questions about different things to do with marketing ethics and tactics obviously because I am trying to have a voice in this space and I don’t get it right all the time and I also reserve the right to change my mind because these things are changing all the time.
This episode is brought to you by the Crisp Copy Class self-guided course – for women ready to write bank-making copy on a bootstrap friendly budget.
Connect with Rachel
Rachel Kurzyp is a marketing coach, copywriter, international speaker and teacher. She has helped over 3,000 people become respected leaders and creators in their communities. Rachel’s mission is to support multi-passionate womxn to build sustainable and unstoppable businesses so they can gain financial freedom and continue making a positive contribution to the world.
Ready to convert your followers into clients? Grab Rachel’s free guide to learn how:
Listen Via These Apps
Need more of us in your ears? Get more So Crisp with these recent episodes:
"How dare I? I'm just a hairdresser. I used to talk myself out of heaps of stuff but... you don't get a label for doing stuff before you do it"From Funky Hairdresser to Massive Charity Gala Event Organiser So Crisp Podcast Alex Meadows is one of Perth’s most fabulous...
Transitioning To Becoming A Professional Author – Tori Haschka, Monique Mulligan, Laura Greaves | So Crisp Podcast
"I've written 9 books. I've signed a contract for my 10th book, which will be out next year. And yet every single time I come to write my next book, I think I can't do this, what am I, who am I kidding? Who am I to think I can write an entire book? It's...
"First and foremost, we need to understand who we're building it for. And we did. We did actually do a lot of user testing as we were building it and got feedback from the community"What's Community And Content Got To Do With Superannuation? - Branka Injac Misic So...
Love what we’re doing? So do we. You can help
Share this poddy (cool buttons below)
If you’ve enjoyed this podcast it’s probably only partly due to the dulcet tones of my voice. Thanks to Sam Hudson for shownote wrangling and whipping the website into shape, and Jackson Crisp for his superb and patient podcast editing.
So fresh. So good. So Crisp.
Subscribe to be the first ears to consume fresh deliciousness.
Free brand voice character quiz!