It seemed like a good idea at the time. Like that time in the ‘80s when all the girls were sporting legwarmers (as a fashion item, not a tendon aide) until the whole world seemed to turn banana-yellow and popsicle-pink. Please stop, it hurts my eyes. It’s pretty much...
If you’re planning to launch a smashing new website, you might have heard this term bandied about. The content that lives above the fold can make or break the conversion power of your website. Many people don’t know where the fold is, what’s meant to be above it, or...
At the time of writing this blog, it had been six months since I finally quit my job (I eased out slowly, you can read about that here). Part of the Era Of Emancipation process was upping the ante on my business. Safe to say, until the point I dropped employment to...
Oh, I’m just like you. I like the pretty ones. I like the white space and the watercolour edges and the curated… everything. But website headers? Those things are serious, my friend. Every single week I work with women on their copy who are either ignoring...
