There are some seriously cool copywriters who can convert with some black text on a white screen. For the rest of us, there’s Canva. Because copy needs a strong, beautiful partner and visuals are just the love-match required. If you’ve been mucking around...
As a bona fide, card-carrying word nerd, I’m always going to advocate good copy as the essential aspect of your business branding If we’re using marriage as the metaphor, let’s say copy is the wife. But, fair’s fair – design is an important facet. A union needs a...
Having an effective social media marketing strategy is an integral part of increasing the number of views your site receives, and growing your audienceIt may seem fairly straightforward, you just post a few things on Facebook or Twitter and people click on the...
You’ve heard them being bandied around, these two terms. Copywriting here, content writing there… but do you know the difference between them? Maybe it’s one of those things you ‘should’ know, so you’re too embarrassed to ask. Or maybe you just assume they’re exactly...
So, what is a blog? You’ve probably heard the term, unless you live in a sub-region of… no, hang on, they have internet too. People talk about blogging, or they might reference their favourite blogs, or they might start talking about starting a blog. If you don’t have...
If I tell you I have a thing against exclamation marks, will that bind you up so much you can’t Facebook message me anymore? Lookit, I like them. I even love them, in context. And on social media – AOK to exclamation mark the heck out of your content in a...
