Website Sliders? Hate ‘Em. Here’s Why

It seemed like a good idea at the time. Like that time in the ‘80s when all the girls were sporting legwarmers (as a fashion item, not a tendon aide) until the whole world seemed to turn banana-yellow and popsicle-pink. Please stop, it hurts my eyes. It’s pretty much...

What Does Above The Fold Mean?

If you’re planning to launch a smashing new website, you might have heard this term bandied about. The content that lives above the fold can make or break the conversion power of your website. Many people don’t know where the fold is, what’s meant to be above it, or...

Website Headers Aren’t Just For Decoration

Oh, I’m just like you. I like the pretty ones. I like the white space and the watercolour edges and the curated… everything. But website headers? Those things are serious, my friend. Every single week I work with women on their copy who are either ignoring...