Advice For Copywriters – Don’t Believe Everything You Read

Do you think you might be a cruddy copywriter? If you’re secretly thinking, ‘yep’, it’s likely because of these 2 things: Because you are a cruddy copywriter. Or is it because that copywriter is all over Facebook celebrating their pants off and painting the town red...

Thinking Of Breaking Into Copywriting? Here’s A List Of Reasons Not To

Copywriting – I’m good at it, and it’s been good to me.It’s not for everyone, though. And it’s certainly not for some people who you’d think it’d be for. Let me explain.In my 1:1 copy coaching sessions, I always ask my budding copywriters why they want to become pros,...

The Gendered Conundrum Of Worth

For this word-nerd bird, setting the dollar amounts I now charge scared me half to death. It was a trial by fire – complete with third-degree burns. For so many of the women I work with, deciding on your prices is fraught with fears. We find all sorts of crazy...

9 Businesswomen I Met At AusMumpreneur (Who You Need To Meet Too)

I went to AusMumpreneur to win an award. Well, that’s a little bit of a fib. I went on the off chance, the one in a (couple hundred with change) shot, the slightest possibility I’d win an award. I did that terrible thing you should never do when you find out you’re a...