I started out like a lot of women new to business; I thought I’d leave my job, provide a killer service, and get paid accordingly. Which worked, in the beginning. Because I simply doubled my hourly rate as an employee and charged my time out as peanuts. Nodding? Uhoh....
I’m often asked if blogging really is that important for business. The answer is: only if you want more visitors, readers, and potential customers. Erm. I hope you just answered ‘yes’ to those. That’s why I happily wrote hundreds of thousands of...
It doesn’t feel so long ago that I spent a decent 12 hours sweating in anticipation, about to press ‘publish’ on my first blog. So, I feel your pain. Although I’d spent over a decade writing as an employee for various institutions, the first piece bearing my own...
As a bona fide, card-carrying word nerd, I’m always going to advocate good copy as the essential aspect of your business branding If we’re using marriage as the metaphor, let’s say copy is the wife. But, fair’s fair – design is an important facet. A union needs a...
You’ve heard them being bandied around, these two terms. Copywriting here, content writing there… but do you know the difference between them? Maybe it’s one of those things you ‘should’ know, so you’re too embarrassed to ask. Or maybe you just assume they’re exactly...
Sometimes, someone leans over to me at a workshop and whispers: “what the HECK is SEO writing and how do I do it?” SEO (Search Engine Optimisation) can help your site climb up search engine results pages and catch the eye of more prospective customers and clients....
